my country's coating industry is rapidly splitting into a spindle-shaped market pattern

As a basic industry, the future development of the coatings industry will tend towards more refined category competition and higher-end brand competition
.
The Internet is only used as a tool for upgrading and development, interconnecting coatings with related industries, generating horizontal productivity and vertical influence, and rapidly splitting into a spindle-shaped market pattern
.


In 2015, Chinese paint companies will encounter unprecedented difficulties, and paint companies will be forced to enter the "new normal" market circle
.


The Chinese coatings industry has officially entered the "New Normal of Chinese Coatings" in 2015, which is manifested in the following five aspects.
One is overcapacity, which typically exceeds demand
.
Second, the overall growth rate of China's coatings industry has slowed down
.
Third, market competition has become fierce, and the survival of the fittest by brands has become more obvious
.
The fourth is to strictly control policies and vigorously promote environmentally friendly products
.
Fifth, users pay more attention to product quality, and environmentally friendly products will be more popular
.


Resolving overcapacity requires a long-term process, which involves the adjustment of industrial structure and the survival of the fittest
.
The low threshold of the coatings industry provides convenient conditions for the survival of coatings companies.
Therefore, overcapacity will exist for a long time and become the most realistic normal state of China's coatings industry
.


Overcapacity and slower growth will inevitably lead to a change from a seller’s market to a seller’s market, and a change from product orientation to demand orientation
.
Only by adjusting marketing strategies and business models according to market changes and consumer demand can it be possible to turn risks into a breeze
.


In the first half of the year, a dealer told me that the market is difficult to do
.
China's economy affects real estate, and real estate directly affects building materials products including coatings
.
In large and medium-sized cities, the competition in the coatings market is more about brand competition
.
In small and medium-sized cities, the competition in the coatings market is more about product competition
.