my country's apple cider vinegar beverage market has become a new blue ocean

Apple cider vinegar is a beverage obtained by two fermentations of apple juice or concentrated apple juice.

Apple cider vinegar is prevalent in Europe and the United States, with a large scale and a wide variety of products.

In the 1960s, Japan began to develop fruit vinegar

Nutritious and unique taste

The charm of apple cider vinegar

Apple cider vinegar has an acidic taste, which is conducive to the preservation of various nutrients and the absorption of calcium

Malic acid: Some organic acids in apple cider vinegar are direct substances of the tricarboxylic acid cycle, such as acetic acid, malic acid, citric acid, etc.

Pectin: Pectin can delay the absorption of sugar and lipids in the intestine; pectin absorbs water and swells in the human body, and the volume can be increased by 10 times, which is easy to make people feel full and delay the emptying of the stomach; fruit Glue can absorb heavy metal ions such as lead, nickel, and cobalt in food, and cannot be digested by digestive juices, which can help expel toxins from the body

Apple polyphenols: Apple polyphenols are the general term for polyphenols contained in apples.

Rapid growth of domestic market

The concept of consumption needs to be cultivated urgently

At present, the domestic apple cider vinegar industry is mainly subdivided into two categories: apple cider vinegar condiments and apple cider vinegar beverages.

The domestic apple cider vinegar industry manufacturers are mainly distributed in Guangdong, Shandong, Henan, Shanxi and other provinces and cities.

In 2020, Coca-Cola and PepsiCo joined the fruit vinegar beverage market and launched Minute Maid apple cider vinegar beverage and "Vinegar Word" fruit vinegar sparkling beverage respectively

　　In 2021, Uniformly launched A-Ha fermented juice sparkling water, with two flavors of lemon and apple

　　Regarding the domestic market of fruit vinegar drinks, Pepsi said in its official Weibo: In Japan and South Korea, sparkling fruit vinegar drinks have become trendy drinks, and three or four new vinegar drinks will be launched every season; in 2015, the sales of vinegar drinks in China were 37.

　　At present, the popularity of apple vinegar is not enough.

　　The popularity of foreign fruit vinegar beverages is inseparable from the high awareness of consumers

(Source: Food Processing Packaging Online)

　　 "China Food News" (December 13, 2021 07 edition)

(Editor in charge: Luo Chen)