Music marketing has become the focus of brand breakthrough

As one of the entertainment marketing methods, music marketing can break through the sensory limitations of visual contact and affect the emotions of the human brain through the subconscious, which is more likely to cause widespread emotional waves, triggering out-of-the-circle communication and many other advantages.

The value of the music scene has jumped

The brand's "traffic code" seems to be undergoing new changes.

Music has always been the focus of brand rejuvenation marketing

Behind this is actually the changing thinking of the marketing circle.

This kind of change from the user side is forcing a change in marketing methods

With the increase of brand marketing methods and the convergence of forms, the link of brand effect conversion is continuously elongated

In the past two years, I have seen the most impressive cases of breaking the circle related to "music" and "marketing".

Numerous successful cases have enabled more and more leading brands to find new ways to occupy users' minds and increase brand conversion rate and loyalty through new attempts in music marketing

Continue to "break the circle" for a win-win situation

If the "breaking circle" of marketing is accidental, what is the inevitability behind it when more brand cases emerge? For brands, effective music marketing requires strong links with users, integrated marketing capabilities, and the potential to bring higher conversions to the brand

Because with the continuous improvement of public aesthetics, more and more consumers have not only started to advocate independent thinking and no longer follow others' opinions, they also believe that they use this brand instead of another brand because of their inner decision

Whether it’s brand building, or driving consumers to increase the trial rate and repurchase rate of products, music is a good choice for high conversions

For example, Qingdao Chunsheng's 2022 music tour officially set off in Sanya, Hainan, with the theme of "Seeing IN Music and Born", providing a music experience with innovative multi-dimensional visual effects

　　With the in-depth integration of "platform + content + scene", the music ecology has been continuously opened up, the boundary between music and new consumption has been broken, and the trend of scene-based development of music marketing is more obvious

　　(Wang Wen)

　　"China Food News" (August 23, 2022 08 edition)

　　(Editor-in-charge: Gao Na)