Move the kitchen to the countryside, camping + "expand the outdoor consumption scene

After the Qingming holiday this year, many people are still not satisfied with travel methods such as exquisite camping and picnics

Campground market is growing rapidly

Towards the development of diversification and innovation

Data show that from 2014 to 2020, the market size of campgrounds in China increased from 7.

The development of new tourism formats has also driven the development of emerging cultural and tourism enterprises.

According to the survey data of the "2021-2022 China Camping Economic Industry Status Quo and Consumer Behavior Data Research Report", 62.

In addition, most campsites need to drive by themselves, providing tents, food and barbecue, picnic sites, and tourists can also choose to bring their own tents and ingredients

Although some places can set up tent camping for free, it is not enough for tourists to play in this way, so "exquisite camping" has become a demand

The relevant person in charge of Ctrip camping products said that whether it is stargazing, parent-child, car self-driving, or the current so-called "wild luxury camping" and other products, the popularity of camping is closely related to epidemic prevention and control.

It is understood that with the development of the camping economy, new forms of entertainment such as "camping + scenic spots", "camping + farmhouse entertainment", "camping + research", and "camping + sports" have been introduced into the traditional supply system.

Close to nature "micro vacation"

Outdoor consumption has more reverie

According to industry insiders, the rapidly growing camping market has driven the development of some new formats, such as the sales of camping tents, air mattresses, barbecue grills, pre-made instant dishes, beverages and other related products, and recent sales have remained high

As one of the six elements of tourism, the catering industry responsible for "eating" smelled the business opportunities of camping and entered the "outdoor consumption scene" one after another.

　　In order to catch up with this wave, Pizza Hut and the well-known outdoor camping equipment brand Mu Gaodi jointly launched a spring summer camp activity across the country

　　During the May Day period, long-distance travel was blocked, and the camping fever increased.

　　The combination of Dalongyi hotpot and lemon tea brand Ningji allows people to eat hotpot outdoors and sing songs; grilled fish brand Roaster has also launched takeaways, charging towards the camping season

　　Haidilao has launched outdoor barbecue business in Beijing and Chengdu.

　　In addition to barbecue ingredients, sales of barbecue tools have also increased

　　There are also many consumers who choose to carry some convenient and easy-to-eat food when they go out for camping

　　Sun Weili, general manager of regional government affairs of Ctrip Group, said that in recent years, the travel radius of tourists has shortened, and tourism forms such as surrounding tours and outdoor camping have become mainstream
.
At present, under the normalization of epidemic prevention and control, "micro-vacation" characterized by close distance, short time and slow experience is welcomed by many people, and camping that can get close to nature and enjoy outdoor activities can better meet people's living needs
.

　　"Microvacation provides and creates short-distance, short-time, high-quality tourism products, which stand out from many tourism models and usher in a new era for the tourism industry
.
It mainly focuses on the city and its surrounding customers, and uses family consumption.
, Self-driving travel is dominated by the purpose of relaxation and leisure and emotional maintenance
.
” According to the relevant person in charge of the French PVCP Group, a holiday brand enterprise, the journey time of micro-vacation tourism products is generally 2-3 hours, no longer focusing on simple leisure sightseeing, more Pay attention to the interactivity and experience of cultural tourism products
.

　　Industry insiders believe that the popularity of micro-vacation, in addition to the two-way choice of market demand and supply, also benefits from the continuous promotion of local governments
.
The content supply and product supply of micro-vacation will continue to iterate, and more and more tourists will enjoy a better short-term travel and vacation experience, and micro-vacation will also become one of the consumption hotspots in China's tourism market in the future
.

　　(Comprehensive arrangement by Qu Yuening)

"China Food News" (May 06, 2022 02 edition)

　　(Editor-in-charge: Qu Yuening)