Morningham accounts for more than half of the world's Chili Red Pigment Extraction

About half an hour's drive from Handan City, Hebei Province, there is a small county called Quzhou Looking up, there are no large-scale pepper plantations or large-scale trade distribution markets around Surprisingly, Chenguang Biotechnology Group Co., Ltd controls 55% of the global market of capsanthin Data is the best evidence In 2010, Chenguang's operating revenue reached 584 million yuan, and the annual sales volume of capsanthin exceeded 2100 tons, accounting for half of the global market share of capsanthin and two-thirds of the national market The annual output of the former world's first Indian company synthite Industrial Chemicals Ltd is less than 800 tons The creator of the legend is a layman Lu Qingguo, 52, chairman of morninglight biology, was the first worker in a machinery factory In 1997, Lu Qingguo, who was already the director of Quzhou hardware factory, was forced to accept Henan Tuan pigment factory, the bankrupt enterprise of the county Although it is the first time for him to contact pigment enterprises, the prospect of plant extraction industry seems to be brighter than that of screw spanner production The situation didn't go against him at first At that time, there were many enterprises of capsicum and red pigment at home and abroad, such as synthetic Industrial Chemicals Ltd of India, evesa extractions vehicles S.A of Spain, Qingdao Red Star pigment factory, etc it was not easy to squeeze into this market again Moreover, Quzhou county is far away from Qingdao, Guizhou, Inner Mongolia and other places, which are the main producing areas of Capsicum in China The supply of raw materials is a problem What's more, some experts told Lu Qingguo not to be a pigment industry without 5 million yuan But it did not shake his resolve Lu found three partners, raised 380000 Yuan, and resumed construction 30 days after receiving the pigment factory At first, the product only has a single capsanthin, with an annual output of 3 tons In 2000, Chenguang natural pigment factory was restructured to establish Quzhou Chenguang Natural Pigment Co., Ltd., which changed from a collective enterprise to a private enterprise Differences soon emerged In 2003, Chenguang biology expanded its stock and raised 4 million yuan to prepare for the construction of a new factory Lu's plan is to invest in the construction of a production line with an annual output of 500 tons of lutein to reserve for future operation, but five of the seven members of the board voted against it On the night of April 15, 2003, Lu wrote a five page "letter to all directors" to convince the directors with his prediction of future development His bet is right On November 5, 2010, Chenguang biology was listed on the gem of Shenzhen Stock Exchange It took 11 years for Lu Qingguo to be one of the giants in the industry In the financial revenue of quzhouquan County, every 5 yuan has the contribution of morninglight biology 1 yuan The first step of morninglight is not to adhere to conventional technological innovation Pigment extraction is the earliest can type extraction, feeding from above and then adding solvent Low production efficiency, small production capacity, high solvent consumption Lu Qingguo realizes the automation of the loading process by using the air supply equipment of the cotton plant The separation precision of Capsicum peel and capsicum seed was improved by using the color separation equipment commonly used in rice processing In 2005, the world's first pigment production line with continuous feeding and continuous production was born in a small county in Hebei Province Retaining the upgrading process from experiment to mass production is one of the main means for morninglight to avoid risks In the extraction workshop at No.1 Chenguang Road, Quzhou County, there are 5-liter, 24-liter, 300 liter and 1500 liter equipment respectively, which keeps the upgrading process from experiment to mass production The unique way of morninglight biology is to analyze the export data of the customs to find a certain scale of categories, and then do process parameter experiments in the laboratory After the products are approved by users, the production capacity can be expanded They call this pattern gradual Good supply of raw materials is the top priority to ensure operation The raw materials for the production of dawn biological products are mainly the fruits and flowers of field crops such as capsicum and marigold The direct materials required by the company's production account for more than 90% of the product cost Its raw materials procurement should be concentrated in Shandong, Henan, Inner Mongolia, Hebei and other places In order to get better raw materials, in September 2005, Lu immediately bought 5000 tons of dry pepper from Xinjiang, but the freight reached 5 million yuan That's about half a factory in Xinjiang The next year, he opened the factory in Korla, processed the raw materials into semi-finished products and then transported them back to the headquarters, which saved 90% of the freight, and also verified the feasibility of building the factory in Xinjiang In 2009, Chenguang set up a factory in Kashgar, and established an annual processing line of 30000 tons of pepper and 20000 tons of marigold, which promoted the large-scale production of the local and surrounding areas Since 2006, the first production line of capsanthin has been built in Xinjiang Driven by morninglight biology, many enterprises have successively built 13 production lines of capsanthin in Xinjiang Avoiding the middle link is the unique feature of morninglight procurement "Agriculture relies on the environment created by the weather to complete the production cycle, which is actually more risky." Lu Qingguo pointed out that at present, the company's procurement is not ideal, but there are some unique points For example, it is different from the vast majority of peers to purchase capsicum from raw material market rather than from middlemen The quality of pepper needs to be evaluated, and cash is used for purchasing, which brings great difficulty to management "Poor management may lead to some loopholes If you want to save money, it will cost more." "Purchasing is a technical job," said Zhang Chunhua, head of morninglight's biological purchasing department An experienced purchaser can see the color and price of pepper at a glance, which is almost the same as the value detected by the instrument Pepper buyer with electronic scales and laptops is a unique practice of Chenguang biology At least three people are fixed in the acquisition process, with clear division of labor and mutual supervision After the level verification, the data of single printing will enter the computer and be transferred to the company's financial department at any time It is the internationalization strategy that changes the territory to achieve Chenguang biology In 2002, Lu Qingguo entered the international market for the first time and participated in the European Food Exhibition At that time, in order to save costs, the weak morning light only spent 500 yuan to rent one eighth of a 9-square-meter booth The next day, a Slovak businessman came to the booth With the help of the translator, Lu talked with the customer repeatedly, and finally moved the customer with the price performance ratio of the product At that time, the market price of capsanthin was 37-40 USD / kg, and the Slovak merchants signed an order of 100 kg, or 3500 USD on the spot Industrial Tecnica pecuaria S.A plays a decisive role in morninglight's overseas trade Etea, which is mainly engaged in feed business, is a major customer of capsanthin products When a morning light biological salesman visited the company's Guangzhou office, he came across the news that they needed Chinese chili peppers After the two sides discussed the quantity and price of pepper, Chenguang biology began to rush to Shanxi to buy the sweet pepper needed by eteya In March 2003, morninglight bio prepared 50 tons of pepper as promised, but the other party did not arrive as scheduled Due to the hot weather, part of the pepper faded into paprika peel Miguel, the Spaniard in charge of purchasing by etea company, looked dissatisfied, but it was inconvenient to return the order Lu broke the deadlock and told Miguel, "you buy on behalf of the company's interests If you think chili is not good, you can not." For this reason, morninglight paid 100000 yuan But Lu's attitude was clearly favored by etya Before long, etea ordered 10 tons of paprika red pigment from morninglight bio, which was equivalent to the annual production of morninglight at that time Since then, many well-known companies have come here, such as Dingyi group India has a long-term advantage in the field of capsanthin extraction After leading for half a century, this advantage of India is challenged by Chinese companies, whose development speed is beyond India's reach At present, the annual output of Chenguang biological capsanthin is more than 2000 tons, with more than half of the international market and two-thirds of the national market share Not only did it take the title of No 1 in the world with 800 tons of output from India's sinsad company in 2008, it has exceeded the total production of India's company in the whole country Almost overnight, morninglight bio became a large-scale, low-cost, high-end product provider, quietly eating market share It is Lu's practice to learn about India by maintaining close ties with it In the Spring Festival of 2006, Lu Qingguo visited India for the first time At that time, morninglight biology just had the intention to invest and build a factory in Xinjiang Lu wanted to compare the advantages of setting up a factory in Xinjiang in India, the world's most developed capsanthin The results show that the cost performance of Chinese raw materials is better than that of India, especially capsanthin "At that time, we saw that one production line in India invested US $2 million for 30 tons a day, while in China, the same scale only required us $2 million." Lu said After having a basic understanding of India, morningham sends its inspectors to India every year and its employees to study in India India's industry is more standardised than the Chinese believe It's easier to get chilies from India than from China, which can buy 1000 tons of chilies a day The rationality of building a factory in India is very clear Since April 2010, Liu Yingshan, deputy general manager of morninglight biology, has traveled to Hyderabad, Guntur, Vijayawada, Kaman and other cities in India to investigate the investment environment Policy uncertainty, worker efficiency, time concept and integrity issues increase the difficulty of site selection In early September 2010, morninglight bio obtained the business certificate of morninglight Bio Technology Co., Ltd issued by the local government Just this month, the first truck full of earth and stone also entered the plant From February to June 2011, in the high temperature of up to 45 ℃, the technicians dispatched from Yingkou Chenguang company to Kaman completed the equipment installation work of the pepper workshop and the extraction workshop in four months with the efforts of more than ten people At the beginning of 2012, the 50 mu pepper extraction and processing plant of morninglight bio in Kaman, India is expected to officially start The advantage of morninglight bio India plant lies in its location in Andhra Pradesh, the largest pepper producing area in India The production area accounts for two-thirds of India's national pepper production, which is more than that of China, and the capsaicin is the most advantageous Another important change brought about by the Indian factory is that when Lu Qingguo visited India in 2006, many colleagues turned him away Now, the industry giants who once despised dawn bio are scrambling to meet the company's executives Morninglight's position in the industry is constantly changing The next step in the knowledge of pepper extraction is to extract all the value of pepper without mercy The extracted red pigment can be used in food, cosmetics, medicine, feed and other fields For example, instant noodles, lipstick and medical capsules have red pigment everywhere The spicy degree of Capsicum essence can damage the taste Even if only 1% pepper essence is unbearable for ordinary people, but it has a special anti-inflammatory and analgesic effect in the medical field Capsaicin extracted from Capsicum essence is a kind of valuable and marketable product Morninglight biology only produces a few kilograms per year It is used for drug rehabilitation injection, tear gas, and large-scale ships, which are coated with alkaloids