Money path and fate of county dealers

Introduction: before the Spring Festival, I attended the annual meeting of a company I sat at a table with an old agricultural material dealer and chatted at the table The old man suddenly asked, "why do you want to do pesticide business when you are young? I have been working in this industry for more than 30 years, which is the most unpromising industry Why do you choose this industry? " Looking at his expression of incomprehension and pity, I was shocked for a moment, but I couldn't answer the question, so I said angrily, "maybe it's fate, ha ha..." For a long time, this question still lingered in my mind, like a man who has experienced a lot of vicissitudes shaking my arm and asking loudly: "why? Why? " I often reflect on whether I've got water in my head I've worked hard to get rid of the "farming gate", but I've entered the farming industry that I love and hate Are County dealers promising? Take an enterprise as an example: in 1989, the enterprise was a pesticide retail and wholesaler in a county In 1996, the company set up a network to develop the Henan market Through the promotion of a regulator, it became famous In 2002, it set up three sales companies in the country to operate the national market Then, in 2008, it purchased a pesticide factory So far, the sales have exceeded 400 million Of course, the company's success had its unique industry historical background at that time, and the current county agricultural material dealers could not duplicate it But the future depends on how to find a suitable business model Others can run horses and encircle the land in the early stage of the industry We can be a regional giant in the transformation period of the industry Can County dealers make money? A lot of people say they can't make money making pesticides now In fact, what I want to say is that making pesticides is not as profitable as before Many senior distributors of agricultural materials often recall the endless years when they had goods and people were lining up to buy them You want to show that you are old At the beginning of every industry is the era of huge profits, but with more and more competitors entering the industry, the profits of the industry are gradually diluted until small profits It means that we are not a businessman, at least not an excellent businessman The excellent should change their thinking mode, adjust their mentality, deeply cultivate the regional market, and continue to develop in a state of continuous low profit What products do County dealers make money? The products are seriously homogenized You have everyone, your products are cheaper, and his products are cheaper than yours Plus you can buy a box and send a sprayer (you speechless) In the context of product homogeneity, we should strive for the cost advantage of products Dealers can focus on purchasing according to their own conditions, increase the quantity and win more preferential policies from manufacturers for class a products; if your strength is not enough, you can cooperate with peers in a larger region to jointly purchase individual varieties of a manufacturer for support; if you do not have the strength and the ability to integrate resources, you can adopt a manufacturer that can cooperate for a long time To earn stable and sustainable profits Looking for a manufacturer is like looking for a wife A stable relationship between husband and wife has the lowest cost and the highest benefit If you are looking for a lover unfortunately, you have to pay for it every time The cost is naturally high In the end, all you earn is given to her How to make money? The evolution of county dealers should follow such a rule: wholesaler sales company marketing organization The dealers of company operation should ask for profit from operation and benefit from management Business should be standardized and management should be scientific At least, we need to do sales data analysis, customer, product, employee profit contribution rate; inventory data analysis, inventory and season product ratio Broaden the profit model, you'd better be an eight foot spider 1 Most county dealers only focus on field crop drug use and ignore cash crop drug use The product volume is small and scattered, with high technical requirements; the advantage is that it has access to technical barriers, and it is easy to make cash 2 To be a direct store Each county has several towns with large planting area, with fierce competition and high credit rate But the huge market is coveted The direct store needs management and talents, which is easy to control after being made, and can make the profit into cash 3 Group purchase for large planting households The land circulation makes more rain come to the large farmers, and the large farmers need more cost-effective products and technical services County dealers have advantages 4 Use the price advantage and capital advantage of agricultural means of production to set foot in the planting industry People who sell medicine never plant land I believe that when you shout how good your products are, you are only half confident You also participate in planting and experience the effect of your products It is also a kind of publicity, and also a kind of participation in the current most popular land circulation In a word, county dealers should broaden their profit model, improve their profit ability, and form a long-term and stable interest alliance with manufacturers As the competition intensifies, a large number of low-quality dealers will fade out of the industry, and the agents will be concentrated in the hands of a few large profitable dealers When we are engaged in this industry, we can see the direction from the sense of crisis, not the bleakness of our own future Only in this way can we become the "leftovers" and let our rivals witness your success, not the success of our rivals There is no way in the world When you walk out of a way, others call it "road" (mode) Where is the road? The road is at the foot