"Misleading consumption" impacts the international resveratrol Market

Business news on June 28 according to a research report published by Frost & Sullivan, the global market for resveratrol supply has reached 50.2 million US dollars (40 million euros), 70% of which is used in the US food supplement market Europe will continue to maintain its position as the second largest resveratrol market in the world, while the Asia Pacific region has the fastest growing market, especially in Australia and New Zealand However, the global resveratrol market has been plagued by "misleading claims" recently, which may restrict the current hot development of the whole market Resveratrol is often touted as a bioactive substance in grape and red wine Interest in resveratrol, a compound, exploded in 2003 At that time, research by David Sinclair of Harvard University and his team showed that resveratrol could increase the life span of yeast cells The research, published in the journal Nature, has been widely publicized in the international media and has aroused people's enthusiasm for anti-aging drugs Since then, studies on nematodes, flies, fish and mice have linked resveratrol to longer life Resveratrol is also often associated with the so-called "French paradox" Created in 1992 by Serge Renaud of the University of Bordeaux in France, the phrase means that although the French eat relatively high fat and drink wine a lot, they are relatively less likely to suffer from heart disease and obesity According to Sinclair's research results, resveratrol can activate a gene called sirtuin 1 (SIRT1, equivalent to yeast's Sir2), which can also be activated in the process of restricting the intake of calories by various species, including monkeys In addition, other research reports pointed out that resveratrol has anti-cancer and anti-inflammatory effects, is beneficial to cardiovascular health, has the potential to fight diabetes, can enhance energy tolerance, and prevent Alzheimer's disease Although resveratrol is most commonly found in red wine and grapes, its more common source is Asteraceae According to Frost & Sullivan, resveratrol from Asteraceae will remain a major form on the market Frost & Sullivan distinguishes between food supplements and functional food markets According to the market research agency, the end-user price of resveratrol per 100 mg varies greatly For example, when it is used in supplements containing resveratrol only, the price is less than $0.10, while when it is used in mixed ingredient formulas, the price is as high as $8 or above When it is used in the field of food and beverage, it is estimated that the cost of resveratrol per 100 mg for consumers will be higher, which is due to the high technical difficulty in the preparation of food matrix with high water activity Widespread media coverage of resveratrol's health benefits and growing interest in it in Asia are boosting the market As a result of the extensive media publicity, the market demand for resveratrol supplements remains high, which undoubtedly encourages many dietary supplement manufacturers to enter the market, and the product dosage and form they develop are different However, due to the sufficient supply of resveratrol (including synthetic form of resveratrol), the international market will continue to put downward pressure on the price of resveratrol However, Frost & Sullivan points out that when determining suppliers, customers pay more attention to product quality and supply capacity than to price In the face of the hot pursuit of consumers, the concentration, source and purity of some products on the label of resveratrol have made misleading claims, which undoubtedly splashed cold water on the hot market This also affects the final dosage and efficacy of patients As a result, the market as a whole has been plagued by "misleading claims" and this may continue Frost & Sullivan pointed out that the negative reactions of consumers may damage the fast-growing market, and supplement manufacturers must fully realize that this will restrict the development of the whole market.