"Milk day" Chinese milk industry

Introduction: May 21 is world milk day At present, the dairy industry in Taiyuan, Shanxi Province has entered a stage of rapid growth in production, processing, consumption and trade, and has gradually become a new growth point in the provincial urban agriculture and rural economy Throughout the dairy industry in Taiyuan City, it has the following new characteristics: first, dairy cows show a rapid development trend In 2000 and 2001, the number of dairy cows in the city kept a growth rate of 25% every year Now there are nearly 20000 cows in the city Second, the quality of dairy cows has been improved significantly More than 60% of the city's dairy cows produce more than 6000 kg of fresh milk per year, which is 1602 kg higher than the provincial average level and ranks among the national high-yield level Third, a number of powerful leading dairy processing enterprises, such as a-niu and Hengkang, have emerged in the city These leading enterprises have generally increased investment in dairy equipment and development of new products, vigorously developed the industrialized operation mode of "company plus farmers", and initially changed the pattern of small-scale decentralized operation of the provincial dairy industry for a long time Up to now, there are four aseptic milk production lines and three automatic yoghurt production lines in the city, with 68000 kg of aseptic milk and 23000 kg of yoghurt processed and listed daily, accounting for 65% of the total sales volume of the city With the rapid development of the provincial milk industry, the milk consumption of Taiyuan citizens also shows obvious population structure change and growth In the past, infants, teenagers and the elderly were the main consumers of milk In recent years, due to the continuous improvement of living standards, people's diet structure has been improved, the milk consumption group has expanded year by year, and middle-aged people and women have joined the ranks of drinking milk But there is no denying that there are still some phenomena in the dairy industry of the provincial cities, such as the production scale of enterprises is generally small, the market fresh milk, the good and the bad of the flavor milk and so on As one insider said, in order to make Taiyuan milk industry bigger and stronger, it is imperative to help dozens of small processing enterprises to carry out technological transformation and asset restructuring, set up several large dairy leading enterprises with strong market competitiveness and anti risk ability, and increase market development efforts It is also necessary to establish a marketing team with rich market experience, so that the manufacturers can grasp the market dynamics in time and formulate scientific marketing strategies to increase the market competitiveness of enterprises At the same time, the management department should strictly control the various gates of milk processing in the production enterprises to ensure the quality of dairy products Those rural family workshops and unlicensed operators whose production processes do not meet the national standards should be resolutely banned to ensure that the provincial and urban residents can drink fresh, hygienic and safe milk products.