Micro-innovation has achieved explosive products, and the cold food industry has opened up new ideas

As a relatively mature industry, "innovation" does not seem to be easy
for the cold food industry.

But the cold food companies did not stop, they started from the details and kept trying: the specifications changed from large to small, the filling changed from sesame seeds to fruits, the skin was made into crystal.
.
.
Small innovations can sometimes make a category, or even a company
.

The two cases shared today are both improvements to traditional products, which not only improve the taste, but also increase the ornamental and interesting taste, and thus become popular products all over the Internet
.

1.
Easy to cook, silky taste, thousand silk series popular hot pot channel

Most of the country is open for dine-in, spicy and delicious hot pot has become people's first choice, hot pot ingredients are a big hit - Qiansi series has attracted the attention
of many frozen food manufacturers.

Why is the Qiansi series so popular? What are the prospects for the future? Can frozen food manufacturers enjoy the dividends of this wave of popularity?

Reporter/Yao Bingbing

Easy to cook and more delicious, thousand silk series popular throughout the country

Recently, many hot pot restaurants across the country have launched Qiansi series of new products, such as Nan Hotpot, Yuan Laosi, Fuxi and so
on, known as the "hot pot queue king".
Among them, Nan hot pot's thousand silk series is the most complete, including shredded tomato beef, thousand silk yellow throat, shredded mountaineering potatoes, shredded brine dried beans, shredded rattan pepper pork liver, rattan pepper waist silk, etc.
, which are very attractive after cooking in the authentic butter spicy pot
.

It is understood that at present, there are many types of Qiansi series products in the hot pot channel, including Qiansi waist silk, Qiansi beef, Qiansi braised beef fat sausage, Qiansi braised pork skin, Qiansi duck blood, Qiansi brine bamboo shoots, Qiansi beef tongue, Qiansi potatoes.
.
.

The Qiansi series not only exploded in the hot pot channel, but also the food stall owners also "eyed" this series, and innovatively launched the terminal snack stall "Qiansi series freshly cooked small hot pot", using a variety of Qiansi series ingredients as raw materials, adding hot pot base to cook, quite creative
.

Zhang Runping, sales manager of Chongqing Food Grabbing Han Food Co.
, Ltd.
, introduced that the thousand silk series began to be popular from Chongqing, and at the beginning we saw that the hot pot restaurant had a thousand silk yellow throat, a thousand silk potatoes, we are very optimistic about this product innovation idea, so we launched a full range of thousands of silk products, including thousand silk waist silk, thousand silk beef, thousand silk braised beef fat sausage, thousand silk brine pig skin, thousand silk brine fat sausage, thousand silk chicken, thousand silk brine bamboo shoots, thousand silk beef tongue
.
"Generally speaking, the shorter the boiling time of hot pot ingredients, the better the taste, the thousand silk series can be eaten in only a dozen seconds, the time for customers to wait is very short, and the taste is good, so it is very popular
in the hot pot channel.
"

"The Qiansi series began to be popular in October, from Chongqing and Chengdu, and the main channel is hot pot
.
The biggest feature of this series is that the shabu cooking time is short, and like the familiar thousands of leaves, each dish looks like a lot of money, good-looking, delicious and easy to clamp.

Zhang Yanhong, head of Xuchang Shang Fresh Food, said that recently distributors and hot pot catering customers have taken the initiative to find this product, and the company has launched thousands of silk fat sausages, and will be added more thousand silk series
in the future.

Jin Cheng, the relevant person in charge of Henan Heshenghe Food Co.
, Ltd.
, also said that the company has paid attention to the Qiansi series, and also jointly produced the Qiansi yellow throat with Hema, "The rise of the Qiansi series from the Sichuan-Chongqing region is actually a micro-innovation
of the shape of the product.
" ”

What is the prospect, can the Internet celebrity become longer red?

Almost all popular ingredients are facing the problem of short product life cycle, and it is very important to achieve long-term sustainable development from Internet celebrities to long-term popularity, and the Qiansi series is no exception
.

"We launched the Qiansi series from October, mainly meat, Qiansi waist, Qiansi beef, Qiansi fat sausage, these items have good feedback, but vegetarian dishes like Qiansi potatoes are not on because the terminal is easy to operate
.
" Zhang Runping said that the products are all machine production, the technical difficulty is not large, hot pot restaurants as long as there is new demand will consider this product, consumers also like it, but to get customer recognition also needs long-term market verification, the future prospects are not easy to say
.
However, it is certain that at least until around the Spring Festival this year, the Qiansi series will be a big hit
.

According to the refrigeration weekly, the current Qiansi series is mainly based on manufacturers in Sichuan and Chongqing, and factories in Hubei, Henan, Jiangsu and other places have also begun to be new, such as Hubei Xifeng Food Co.
, Ltd.
and Wuxi Taoyang Food Co.
, Ltd.
; In addition, the product flavor is also richer, such as rattan pepper thousand silk crispy sausage, tomato beef thousand silk.

Zhang Yanhong introduced that the Qiansi series of Shangxian is currently only one kind of fat sausage, and there are three or four dealers who often ask for goods, each time it is 8 pieces of goods, 10 pieces of goods, which is just beginning
.
After all, hot pot products Henan reacted more slowly, and some time ago catering was greatly affected by the epidemic, the recovery was still relatively slow, and fewer people went out to eat
.

"On the other hand, enterprises also tend to be conservative, good products may not sell well, or according to customer needs to develop products, to get market recognition
.
" We plan to launch a few new Qiansi series meat products, and vegetarian stores like Qiansi Shredded Potato are easy to make and will not consider
it for the time being.
Zhang Yanhong introduced
.

Frozen Weekly also noticed that the Douyin account called "@Factory Director Specialties" has been promoting the Thousand Silk series since June and July this year, which should be the earliest merchant in the industry to launch the Thousand Silk series, and there are fans asking for samples under almost every piece of content, which shows that the product is still more popular
in the market.
However, Director Wang revealed that he has begun to develop the next explosive model
.

2 dumplings grow "wings", and ice flower fried dumplings make kitchen whites become chefs

Recently, a product called Japanese-style beef fried dumplings was sold
at Sam's Club.
It does not need to add oil and water, consumers only need to fry the fried dumplings in a pan for 5 minutes, and they can get a beautiful ice flower fried dumpling, crispy taste of ice flower fried dumplings, even kitchen novices will not fail
.
This also made it strongly amway on e-commerce platforms such as Douyin and Xiaohongshu and became an Internet celebrity
.

How was this explosive product created?

Text/Lv Cuiping

Without putting oil or water, novices can make fried dumplings with ice flowers

Recently, when the author was brushing Douyin, many food bloggers strongly amused a delicacy from Sam - Japanese beef fried dumplings
.

According to the recommendations of many food bloggers, this is a kitchen novice also 0 failed delicacy, just need to open the fried dumpling packaging box, no need to thaw directly into the pan, no need to add oil, no need to add water, cover the pot lid and fry for 5 minutes, you can witness the miracle: under each dumpling there is a layer of golden color and crispy ice flowers, which makes people involuntarily want to take pictures to show off in the circle of friends
.
With Amway, who is a food blogger, the author came to Sam's Club to see Member's Mark's Japanese beef fried dumplings
.

As soon as I arrived at the freezer area of Sam's Shop, I saw a freezer full of people
.
Approaching and finding that the promoter was showing the cooking method
of the Internet celebrity explosive - Japanese-style beef fried dumplings.
I saw that she took out a box of fried dumplings, laid them flat on the pan, covered and fried directly, and after about five or six minutes, the lid of the pot was opened with the attractive aroma, and sure enough, the bottom of each dumpling had a layer of golden ice flowers, which looked extremely tempting
.
The author also tried one, one bite, the soup is overflowing, fresh and fragrant, coupled with the crispy and burnt ice flowers at the bottom, a dumpling gives people two different tastes, very wonderful
.

Customers bought after tasting, and more than 50 boxes
were sold in just ten minutes.
The promoter told Leng Shijun that this scenario has been a frequent occurrence since the Japanese beef fried dumpling went on sale in November this year, and it has become Sam's star item
.

Out of professional habits, the author checked its product information sheet, and the manufacturer column reads: Liaoning Wu Sister-in-law Food Co.
, Ltd.
(hereinafter referred to as "Wu Sister-in-law"
).
In order to learn more about this explosive product, Frozen Weekly interviewed Wu's sister-in-law's general manager Zhaoling
.

5 highlights to help Japanese beef fried dumplings become an explosive product

In Zhaoling's view, Japanese beef fried dumplings can become a hit because it has 5 major selling points
.

First of all, Japanese flavor, focusing on differentiated competition
.
Japanese beef fried dumplings using Japanese dumpling machine, is a kind of fried dumpling made with reference to the skin making and filling process of Japanese dumpling enterprises, it has thinner skin, more filling, and also added Japanese seasonings, so the Japanese taste is more prominent, which also makes it stand
out from many steamed dumpling brands.

Second, no oil and water are required, and they bring their own ice flowers
.
Considering that many consumers do not have a good grasp of the ratio of oil and water when frying ice flowers at home, sister-in-law Wu has developed a physical oil-water emulsification process with patented technology, so that consumers do not need to add oil and water, just put the fried dumplings in a pan and heat them for 5 minutes, you can make charred and crispy, beautifully shaped ice flowers, kitchen whites can also be comparable to chefs
.

Third, the cooking is simple, 5 minutes to enjoy
.
Japanese-style beef fried dumplings are pre-cooked in the factory, greatly shortening the time for consumers to fry, and can be served in 5 minutes, which is very suitable for the fast-paced modern life
.

Fourth, the skin is thin and filling, and the mouth is satisfied
.
Because of the use of Japan's advanced dumpling machine, therefore, Japanese beef fried dumpling skin is thinner, the filling content is higher, although the packaging is marked with a filling content of 55%, but its actual filling content can reach 60%, every bite down is a great satisfaction
.

Fifth, selected raw materials, good taste
.
The outer skin of Japanese beef fried dumplings is made of COFCO custom flour, with a strong wheat aroma, and the filling is selected Australian grain-fed beef, with carrots, cabbage and other ingredients, with a mellow aroma
.

Behind the micro-innovation in details is full of sincerity

It is understood that as a well-known brand in the quick-frozen dumpling industry, Sister-in-law Wu has been taking the high-end route, and is currently selling well in economically developed cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and has previously entered 47 Sam's Club stores (including cloud warehouses) across the country, and has also developed new high-end customized products
specifically for these member stores.
The popular Japanese beef fried dumplings is another masterpiece of strong alliance with Sam's Club
.

According to Zhaoling, the company has overcome many difficulties
in order to develop Japanese-style beef fried dumplings.
He introduced that the traditional beef dumplings are relatively hard, mainly because the beef fiber is relatively coarse, and it is difficult to achieve a delicate taste
.
In order to solve this problem, the Japanese beef dumplings are made from high-quality parts that can be used as steaks from Australian grain feeding, and then combined with high-quality raw materials such as carrots, cabbage, and onions to make the taste more delicate
.
At the same time, the soup is added to the filling, which has a richer taste and a mellow
meat.

In addition to taste, there is an even bigger problem to overcome, that is, ice flowers
.
Many consumers like to make fried dumplings with ice flowers, but they often fail
because they do not mix the starchy water well.
In order to make the kitchen white can also fry ice flowers comparable to chefs, sister-in-law Wu began to carry out technical research, and after many tests, finally found the best emulsification ratio of oil and water, and developed a physical oil-water emulsification process with patented technology to ensure that under home cooking conditions, even kitchen whites can mature the dumplings and present perfect crispy ice flowers in about 5 minutes, which is also the key to Japanese beef fried dumplings to
become Internet celebrities.

China Food News(Version 05, December 22, 2022)

(Responsible editor: Qiu Sisi)