Micro-innovation and health bring new business opportunities for candied fruit category

As a traditional food in China, candied fruit is very popular among consumers

Integrated development of offline and online

As a crucial part of product sales, channels play an obvious role in product circulation

Industry insiders said that for the audience over 30 years old, the choice to buy candied fruit products is more to choose to go to small supermarkets, roasted seeds and nuts shops and other more convenient places

The combination of online and offline channel layout is an effective way for enterprises to expand consumer groups and increase brand awareness

Micro-innovation brings new opportunities

Candied fruit is a product made from fruits and vegetables as the main raw materials, with (or without) food additives and other auxiliary materials, and pickled (or not pickled) with sugar, honey or salt.

The "2020 Tmall Candied Fruit Consumption Trend Report" shows that the consumption scale of candied fruit snacks on the Tmall platform has continued to expand in the past three years, and the growth rate of consumption has also increased significantly

At present, the development of candied fruit category is facing innovation and upgrading.

In the micro-innovation of candied fruit products, mixed candied fruit products are more popular with consumers than single candied fruit products

Healthy development has become a trend

In recent years, with the continuous enhancement of consumers' awareness of dietary supplements and health preservation, the candied fruit category has gradually developed towards a healthy direction, and the consumption scale of nourishing candied fruit has increased significantly

The "2021 Tmall Jujube Candied Fruit Dried Freeze-Dried Consumption Trend Report" shows that the traditional sugar and salt dipped products, which have been leading in sales in candied fruit, have been weak in growth.

Among consumers of nourishing candied fruit, the post-90s and post-95s have the most significant growth rate.

In the context of healthy consumption, consumers' demand for candied snacks has also further increased.

Industry insiders said that the development trend of candied fruit consumption is in line with the current trend of new consumption upgrades, including the young and sinking consumer groups, the portability and health of products, the innovation and diversity of categories, etc.

(Comprehensive by Zhu Meiqiao)

"China Food News" (December 21, 2021 07 edition)

(Editor in charge: Zhu Meiqiao)