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According to the news of Indonesian Bisnis.
com media on January 5, 2022, the ice cream business from China has expanded significantly in Indonesia, and the prospects of the rental market of shops in many places in Indonesia are becoming more and more promising
.
At the end of 2022, Michelle Ice City stores sprang up in a number of strategic commercial cities in Indonesia
.
Rents are expected to rise
in shopping malls and shops along the street as purchasing power recovers and the Community Activity Restrictions (PPKM) period lifts in early 2023.
It is reported that Michelle Ice City has attracted a lot of attention in Indonesia recently, especially on
social media.
The expansion of the catering business "invaded" from China appears to have dented the visibility
of some of the local beverage start-ups that already exist in Indonesia.