Meet the consumption hot spot Rhine biological deep cultivation plant extraction

In recent years, the demand for natural sugar free sweeteners in Asia Pacific market is gradually increasing As an enterprise specializing in natural sweeteners, Rhine bio will insist on R & D and production of natural functional ingredients in the future, and make its main business bigger and stronger Recently, the company's new plant extraction automation production line has been fully completed and put into production In the future, the company will continue to adhere to the natural sweetener as a "big single product", establish a full industrial chain platform for plant extraction business, and expand to the downstream end consumer goods field As the first listed company of plant extraction in China, Rhein biology has been deeply involved in the field of plant extraction for many years, and its major commodities, Siraitia grosvenorii extract and stevia extract, have been widely used in the fields of food and beverage, condiment, specialty food and medicine On December 25 last year, a reporter from the securities times E company interviewed Luo Huayang, the Secretary of the board of directors of Rhine biology He told reporters that in the past 20 years, Rhine biology has been carrying out research and development closely around functional ingredients from natural sources, constantly improving the production process of various products and forming a large number of technical achievements In the future, the company will continue to adhere to the R & D and production of natural functional ingredients, and make its main business bigger and stronger On November 21, 2017, the company announced that the newly built plant extraction automation production line of the company had been completed, installed and debugged, and was officially put into production The production of the new plant will solve the problem of limited production capacity that has been plagued by the company in recent years It is estimated that after the new plant is fully completed, the raw material processing capacity of the plant extraction business will be more than 60000 tons / year, and the processing capacity of the old plant will be more than four times "At present, the investment of the new plant has not been settled, and it is estimated that the total investment will reach 500 million yuan Although the investment in the new plant has been greatly improved, compared with the design of the original feasibility study report, the unit investment capacity ratio has been greatly improved " "After the expansion of the company's capacity, the gradual release of capacity has become a very critical issue." Luo Huayang told reporters that in terms of sales, the company has formed a comprehensive layout of Shanghai marketing headquarters, Los Angeles North America marketing center, and Italy Europe Marketing Center The team of these three sales centers has been basically improved and can basically meet the needs of the company's business expansion According to reports, the company has made full preparations for the expansion of production capacity First of all, the company has made a layout for marketing during the construction of the new factory, which is mainly reflected in the establishment of Shanghai marketing center and Italy's European marketing center, respectively radiating to the Asia Pacific region and Europe Many years ago, the company set up a subsidiary in Los Angeles to take charge of the marketing work in North America The company has good overseas team management and marketing experience in this respect Luo Huayang also pointed out that from the perspective of the growth rate of plant extraction industry, it is expected that the current capacity of the plant can only meet the development needs in the next five years, and it may be further expanded by means of technological transformation or new capacity at that time In addition, after the completion of the construction of the new plant, the company has also taken important measures in R & D In 2017, a plant science innovation center was established, and an agricultural technology R & D team led by Dr returnees was established to provide technical support for the company's raw material base in seedling cultivation, field management, and agricultural technology; meanwhile, a health product R & D center was established in Shanghai, dedicated to the research and development of new products, new processes, and new formulas, providing strong innovation and development for the company's main business Technical support "The R & D investment of the company has been further increased As always, it is committed to improving the innovation ability of the company and always leading the technology frontier of the industry." The strategy of natural sweetener "big single" reviews the history, Rhine biology was founded in 2000, located in the beautiful Guilin, Guangxi In September 2007, it was listed on the small and medium-sized board of Shenzhen Stock Exchange, becoming the first listed company in China's plant extraction industry Luo Huayang introduced to the reporter that the natural sugar free sweetener business is an important category of the company's plant extraction business The company's main products, Siraitia grosvenorii, stevia and some related compound products, have been widely used in the fields of food and beverage, condiment, specialty food and medicine In the face of the cross-border transformation of Listed Companies in the past two years, Luo Huayang said that the company has a very deep accumulation in the field of natural efficacy ingredients, and in the future the company will continue to adhere to grow and strengthen its main business He pointed out that in the future, the company will continue to implement the strategy of "big single product", continue to refine and deepen such fist single products as Siraitia grosvenorii and stevia, establish the whole industrial chain platform of plant extraction business, and strive to achieve the goal of sales revenue of plant extraction plate reaching 1 billion yuan by 2020 "We have been thinking about how to sell these ingredients that are very beneficial to human body, not only as raw materials to overseas enterprises, but also as products to our people Can we also make these very good natural ingredients into products directly to our own people?" Luo Huayang told reporters that the company's business will expand to the downstream end consumer products field around the natural efficacy ingredients At present, the company has been making relevant attempts to establish a brand operation platform and channel operation platform involving the fields of biomedicine, nutrition and health, cosmetics and food and beverage in various ways within 3-5 years, so as to directly provide domestic consumers with safe and high-quality products Natural health products "In the future, Rhine bio will transform from a manufacturing enterprise of B2B business to a consumer goods enterprise of B2C business." In addition, in order to achieve the goal of transformation to consumer enterprises, the company will invest or merge related businesses around the main business, forming an ecological closed-loop of the whole industrial chain For example, the plant health product R & D center set up in Shanghai this year has made strategic investment in Ruide testing, an independent third-party testing platform From the perspective of industry layout, at present, the main consumption areas of Siraitia grosvenorii and stevia are in North America and Europe, as well as the largest export area of Rhine's biological products In recent years, the government departments in these areas have even directly put forward their own "sugar reduction" plans and objectives, and have taken measures such as "sugar tax" to limit the people's intake of sugar Therefore, the demand for natural sweeteners in North America and Europe has grown rapidly in recent years In addition, the demand for natural sugar free sweeteners in the Asia Pacific market is gradually increasing, and the sensitivity of consumer goods enterprises to the cost of sweeteners is decreasing The company believes that the company's natural sweetener business will also usher in good development opportunities.