Medical aesthetic dental department, "return to the nature of medical" return is the bottom line is not the upper limit

From the "Japanese medical system" to see the domestic and foreign medical beauty plastic oral dental market differences in Japan 180,000 medical institutions, 65,000 are dental clinics, that is, one-third, and Japan is willing to look at the teeth of about 45% of the peopleIn fact, the above data is not useful, is a Japanese medical status quo description!health insurance guarantees the popularity of dentistry1, as long as Japan is included in the NationalHealth Insurancemedical programs, the government pays about 70% of the cost, the individual only need to bear 30%. 2, private hospitals more than public hospitals, medical insurance can be used in dentistry, as long as they can afford 30% of the cost, insurance national universal.clear mark-up price/price "transparency" to reduce user doubts Japan plastic hospitals have put the cost of surgery on the official website, and the classification is very detailed, the fees are fixed fees, there is no discretionary charges this said, very transparent.take dentistry as an example: (1) The cost of gold-toothed porcelain teeth used for dental treatment. (2) The cost of dental correction for the child. (3) The cost of dental treatment. Uncontrollable removal: The cost of dental correction for cosmetic purposes. (Reference to the domestic medical beauty plastic oral dental department of the "interval price", you will know why domestic consumers do not have "oral awareness." Thethe protection of the graded diagnosis and treatment system Japan's medical institutions are divided into "hospitals, general clinics, dental clinics", and diagnosis and treatment is generally divided into 1 to 3 treatment, the task of one consultation by the clinic, the second consultation by small and medium-sized hospitals, three consultations by a specific institution of the hospital. 1The medical association system ensures a balance of the three-tier supply of doctors, because professors from Japan's private medical universities and professors in universities are allowed to sit in non-university-affiliated hospitalsDoctors from private hospitals can also go to other hospitals to go to work. 2The medical level of the clinics passed down from generation to generation is often higher than that of some departments of large hospitals, and after the introduction of Western medicine in Japan from the new period of the people's health, private medical treatment is allowed, so many professional clinics and small hospitals have passed on from generation to generation, doctors are naturally medical university graduates, professional medical level is not inferior to that of large hospitals, even more than the level of doctors in large hospitals. 3Referrals are cheaper than outpatients; large hospitals also receive regular outpatient visits, but if there is no letter of recommendation, they often charge thousands of yen for an additional feeAnd to go to a big hospital, usually need to make an appointment in advance, otherwise, to queue for a long time, or even can not queue. 4, medical separation; the doctor is only responsible for the prescription, where the patient goes to buy medicine and the hospital and doctor has nothing to do.the above large paragraph of the text to see on the good, the summary on three things: 1, health insurance coverage "demand" 2, price transparency to reduce the "threshold" 3, graded medical treatment supply "choice" compared with domestic private oral / plastic comparison "public hospitals" only to promote the solution of the "number" problem "pain point" is more market "possibility"? The above is the national conditions "comparison" issue, and then "consumer awareness".Chinese consumers "consciousness" is determined by the "price" this price is not to say that you more "promotion", but you have to give me a "quasi" this more money, in fact, "promotion" useful words of domestic medical beauty plastic dental hospital clinic in the last two years do not have to worry! Take plastic surgery as an example, the price is divided into outpatient, channel, APP three categories of prices, each price is their own set of "system", not only engaged in the industry rival cloud fog, but also often engaged in the consumer cloud fog;information transparency brings the consumer's "two-tier structure" this year, the medical market wind changes steeply, the industry almost lamented, have said "this year the situation is not very good", some people say is the flow card throat, some people say is weak operation (this quote from the "medical community", I think it is particularly in place). With "horizontal comparison will become the new normal of medical oral ", consumers will gradually return to the "two-tier structure". On the one hand, some hospital "consultants" may not have consumers understand, there are many channels of hospitals rely on "information is not equal" to seek "information poor business", and consumer sanomes of cognitive mutations led to hospitals selling white powder heart, earn money in small restaurants; Essentially, consumers are "distrust" of the overall "medical aesthetic oral dental" industry. "return to medical essence" is the bottom line is not the upper limit to the current Internet "price" transparency premise, "dark box" price will only make themselves more dead; return to the medical "product" essence all say "return to the nature of medical", all say that medical treatment to do "brand", "brand" is what is very important. The core of medical care is "efficacy", no one has nothing to run to the hospital, except "mental illness" Therefore, the medical re-involved "return to the nature of medical treatment", its essence must be from the "product" - "efficacy" - "commitment" through. The most basic elements of the product: function, price, then must extend a problem is "medical standardization." For example, Japan can look for solutions from the three levels of medical devices, medical drugs and doctors. price transparency is the basis of reference to domestic medical and aesthetic dental "range price", how to develop a reasonable standard "transparent price system" is the basis of consumer trust Where does the "brand" that doesn't even have a price come from? Of course, this requires the joint efforts of the industry; of course, who eat crabs first who is the boss, this is certain. What exactly is the hospital 'positioning'? How to eat into the "advantage field" and indirectly cause monopoly is the core of market strategy The essence of traffic is the high-speed dissemination of information, how to spread "advantage" through traffic high-speed is the key to positioning. wrote in the final words: "This year, with the consumer downgrade meet the market factors caused by the downgrade, and with the medical beauty plastic dental competition into the objective factors of geometric growth, the entire medical market is no longer "pull a banner can come to the source" era." "Can create traffic operation is a good market" this is the eternal truth, but I think traffic is a small and medium-sized institutions tangle factors, but dare to smash money of large hospitals never lack of traffic, consumer health care market is never "flow cash" so simple! Medical beauty plastic dental industry horizontal comparison of all walks of life has always been "down-to-earth", but also through the marketing "look up the road" is not?