Meat industry should realize collectivization, cold chain and standardization

Introduction: "vertical and horizontal combination" to vigorously develop famous brand products Relevant experts believe that in the future, the development direction of China's meat industry is to implement the strategy of large group, vigorously develop famous brand products, actively adjust the product structure and accelerate the technological progress of enterprises through the "vertical and horizontal combination" of key enterprises Deng Fujiang, executive vice president of China Meat Association, said that in the future, we should take the backbone meat food processing enterprises as the leader, develop a batch of vertical industrialization organizations integrating feed production, livestock and poultry breeding, slaughtering and processing, logistics and distribution, and wholesale sales; take the enterprises with advanced technology and equipment as the backbone, and combine with many small and medium-sized enterprises in the same industry to form a specialized division of labor and cooperation and group Through the integration of all kinds of resources, we can establish an effective relationship among the large and medium-sized enterprises, production, processing and circulation Last year, China approved 151 key leading enterprises in agricultural industrialization, including 12 in the meat industry This year, a number of leading enterprises will be developed At the end of the Tenth Five Year Plan period, China will strive to form 2-3 large-scale meat industry groups with an output value of more than 10 billion yuan, 6-10 large-scale meat production and marketing groups with an output value of more than 2 billion yuan, and form the core team of the national meat industry, so as to improve the degree of organization and competitiveness of China's meat production and marketing In order to implement the strategy of large group, this year we need to evaluate and rank key enterprises in the industry We need to make full use of production factors such as state subsidized loans, foreign capital and advanced technology, and capital operation means such as competition, alliance and resource reorganization of domestic enterprises With the goal of strengthening the main business, we need to rapidly improve the production concentration of large enterprises, and reduce excess and backward production Work ability We should formulate policies to encourage collectivization, cross regional development and cross-border operation, and support the accelerated expansion of meat processing groups with a certain scale and market, high brand awareness and great development potential through policy measures such as tax regulation, credit support, merger and bankruptcy, debt to equity and stock listing Excellent brands have strong market competitiveness and the ability to integrate market resources Meat food enterprises should actively promote brand development strategy Domestic well-known brands and regional characteristic brands should strive to enter the international market faster and more quickly; cooked meat products and convenience products should focus on Chinese flavor and characteristics, and actively develop Western-style, Chinese Western combination and Western-style products for Chinese use; the application of additives should be transformed from general denaturation type to functional type, from chemical additives to pure natural additives; meat of large enterprises The production equipment of products should be developed in the direction of continuous, automatic, mass operation and approximate aseptic processing technology Brand strategy promotion has been included in national key projects, and high-temperature cooking ham has been included in the review project of China brand promotion committee this year It is necessary to form a batch of competitive fist products with the production and processing capacity of keeping pace with the international advanced level Strengthen the cooperation of industry, University and Research Institute, form the mechanism of technological innovation, and carry out international cooperation and exchange extensively "Cold chain" transportation "hot line" exports most of China's meat retail is through the market, the traditional retail format and sales mode is still dominant During the Tenth Five Year Plan period, it is necessary to adapt to the development of small packaging and frozen meat production in cities, especially in large cities, and develop the "cold chain" logistics that does not interrupt storage, transportation and sales We will promote the distribution of major retail goods such as supermarkets, support the chain operation of meat products, accelerate the technical transformation, operation and management of refrigerators, and provide all-round services We will vigorously advocate new forms of refrigerated container transportation and the display and sale of products at the prescribed temperature In small and medium-sized cities and villages, the production and circulation of fresh meat should also strengthen the necessary health and preservation measures, and be sold through the wholesale and retail markets with health and quarantine conditions During the Tenth Five Year Plan period, we should actively build a national meat food e-commerce website, use information technology and network technology to transform the production process and circulation process, and improve the efficiency of logistics and the marketability of products In recent years, China's total import and export of meat has shown an upward trend, but it is worth noting that the import is larger than the export, and the import and export are equal, and the net import has increased by more than 600000 tons The strategic objectives of China's meat export are mainly in Russia, Japan, South Korea, the Middle East, Southeast Asia, Hong Kong and Taiwan These countries and regions import about 1.63 million tons of pork, 1.88 million tons of beef, 160000 tons of mutton, 3.26 million tons of poultry and 210000 tons of eggs every year These countries and regions have import potential and China has regional advantages Therefore, China should first stabilize and consolidate the domestic market, and at the same time, focus on strengthening epidemic prevention, improving varieties and improving quality, and actively explore the international market Establish the quality and safety control system of meat food in line with the international market as soon as possible We should make effective use of the principles of non discrimination and market access of the world trade organization, carefully study and master the relevant technical regulations and testing standards and methods of China's important trading partners, adjust the product structure, break through the technical barriers, and expand the export of meat products with comparative advantages Enterprises with strength and conditions are encouraged to independently or jointly invest and set up factories abroad, carry out technical cooperation and carry out foreign trade As long as the problems of food safety and technical barriers are solved thoroughly, the export market of China's meat products has great potential and great potential There is an urgent need to establish a quality assurance system for meat products According to the survey, China's meat quarantine and inspection standards and environmental protection standards are significantly lower than those of developed countries China needs to establish a quality assurance system for meat products to ensure that qualified meat products enter the international market At present, the backward production mode of manual slaughtering accounts for more than 60% of the total slaughtering in China The phenomenon of private slaughtering has not been effectively controlled There are still a large number of small and medium-sized slaughtering and processing factories with backward technology However, the advanced production capacity of some large and medium-sized modern meat joint factories is not able to produce at full capacity or idle The mechanized slaughtering rate in the market meat supply is less than 40%, and the slaughtering rate in China is less than 40% China's meat quarantine inspection and environmental protection standards are significantly lower than those of developed countries The main reason why the export meat products are blocked is that the quality and health indicators fail to meet the requirements of the importing countries At the end of the Tenth Five-Year Plan period, we will basically achieve designated slaughtering and centralized quarantine inspection of livestock and poultry in urban and rural areas nationwide, and strive to achieve more than 70% of mechanized slaughtering Among them, the designated slaughtering rate of cities above the county level should reach 100%; the designated slaughtering rate of cities below the county level should reach about 90% For this reason, Deng Fujiang, executive vice president of China Meat Association, believes that first, on the basis of the current regulations on slaughtering management, we should promote the promulgation of the law on slaughtering of livestock and poultry as soon as possible, incorporate the slaughtering behavior of all edible livestock and poultry into the legal norms, and enhance the authority of legal management; second, we should promptly improve the technical management measures for designated slaughtering enterprises, and implement the meat eating according to the technical norms For the supervision and management of product quality, large and medium-sized enterprises should vigorously carry out the ISO9000 quality management system certification, create conditions to promote the HACCP (hazard analysis and key point control) quality management procedures, and constantly improve the quality management of meat products; thirdly, strengthen the management of meat production license, implement the compulsory certification system for meat products from next year, and severely crack down on fake and inferior products; Fourth, on the basis of adjustment, we should implement a hierarchical registration system for all designated enterprises and a strict market access system for the production and sale of meat products