May Day Quanzhou home store big promotion marketing combination fist attracts popularity

China Paint Network
News:
just past the "May Day" small long vacation, the home market smoke, promotional efforts can be called the largest in the first half of the year. Major home stores continue to increase the promotional efforts, seize the most important nodes in the first half of the year, "Mercedes-Benz BMW let you pick", "Send Mercedes smart", "200,000 yuan cool home appliances delivery", "'May Day', send thousands of gold" and other promotional highlights. A number of store officials said that this small long holiday, store traffic and turnover are on the rise year-on-year. Big hit marketing combination boxing, promotional efforts than last year throughout this year's major home stores to give preferential treatment, compared to previous years, "May Day", there is a "over and over" momentum. From the intensity of activities, this year's move to the store with "blood" to describe, not too much. Actually home in three days to send 15 Volkswagens, 2015 free orders, 100 iPhone 6; Xiyingmen pulled out 9 categories of free orders, Mercedes-Benz, 100 air conditioners, etc.; Jinjiang Jijia Home World sent Mercedes Smart, 11 Samsung LCD TVs, 2500 kg of rice; Red Star Mei Kailong 200,000 yuan home appliances, such as large delivery. In addition to the home market marketing activities, Quanzhou old home shopping malls such as Desheng lighting square, Huazhou home improvement market, modern furniture square, etc. , are also the greatest efforts to compete for the "May Day" market. Industry insiders said that to promote the practice of promoting sales to drive popularity, become the main promotional means of home stores, home stores on the increase in the competition for customers, directly reflected in the "May Day" promotion to make a significant increase in profits. In the form of activities, in addition to ultra-low discounts, free sweepstakes and other awards to earn enough eyeballs, home stores also hit the marketing mix, a change in the past to drink the practice of reducing prices, in the marketing activities to incorporate more cultural interest to attract popularity. For example, Xiyingmen held the Guinness "Love in The Magpie Gate" couple kissing competition; Xiyingmen home store head said that after 80, 90 consumer groups into the peak stage of marriage and home purchase, gradually become the main group of household market consumption, in order to meet the needs of current consumers, shopping malls continue to adjust marketing ideas, marketing methods interesting, younger, so that this group's attention. The person in charge of the house believes that through fun marketing, so that the characteristics of marketing activities more distinctive, and then play a point-and-side effect, for the event to bring scale impact, while improving the overall impact of the store. Passenger traffic transactions rose, merchants and consumers win-win many brands have said that during the small long holiday period, the sales volume and turnover are on the rise. Jijia home world head said, May 1-3 activities of the popularity of the shed, passenger flow, sales have made a breakthrough. Compared with the same period last year, the average daily passenger traffic increased by 30%, and the average daily sales deposit increased by nearly 50%. Some people in the industry pointed out that according to the consumption habits of previous years, "May Day" is a relatively strong consumer demand for building materials products node. Coupled with the surge in the number of houses in the market, the release of renovation demand compared with the same period in previous years, or there will be a significant increase. At the same time, this is the wedding season, wedding room to decorate, home building materials are essential, so this small long holiday promotion not only consumer attention, the store also attaches importance to, this is the home store "May Day" small long vacation must have a war of traditional factors. Of course, the major home stores of the big promotion, consumers are undoubtedly the biggest winner. Home stores common family together out to buy products, some consumers continue to shuttle between the major stores, through comparison to select the most affordable products. "Normally do not have time to buy furniture and building materials, while three days of rest time, hasten to decorate the need for things are fully prepared." Consumer Mr. Wang told the author.