Master Kang is going to spend a lot of money to enter the dairy market

Introduction: when it comes to Master Kang, Untitled documents have almost become synonymous with instant noodles At present, Master Kang occupies about 47% of the mainland market Recently, Master Kang joined hands with Zhongwang group to enter the rural market It is said that Master Kang will spend a lot of money to make milk The reporter interviewed Zhao Huijing, its chairman March into the 800 million rural market new Beijing Daily: at present, there are more than 300 instant noodle manufacturers in the mainland The competition is fierce and the industry profit is extremely thin Why do you want to go against the current and "go down" to make 50 yuan instant noodles? 4RP Zhao Huijing: at the beginning of Master Kang, the price was considered for ordinary office workers The monthly income was about 550 yuan, so the price was about 1 yuan and 5 yuan, which was affordable for everyone At that time, the supply was in short supply It was unimaginable that the team had a long line waiting for our instant noodles to come out of the pot Now it's impossible There are more competitors We should also constantly adapt to the tastes of the people and meet the needs of different consumers Beijing News: in the instant noodle market, the top-grade is cup noodles, the middle-grade is bag noodles, and the low-grade noodles below 50 cents are very few As a well-known brand, how can you ensure that the price is not lowered and the quality is not damaged in the low-grade market? 4RP Zhao Huijing: we always have a concept that the customer is "don't eat anything that's not delicious, don't buy anything that's expensive", so our business must be one step at a time We are now trying to go down There are 800 million farmers in China who can't afford one yuan of instant noodles This is an infinite market, which has not yet been developed 4RP we are now preparing to set up factories all over the country Now we have 14 bases for instant noodles production Instant noodles are easy to be crispy and easy to have problems in handling We are considering building some more bases near the rural market to solve this problem in distribution In addition, we are also working on technology Yoghurt will be the key to 4RP new Beijing Daily: now the competition in the dairy industry is very fierce Master Kang chose to enter at this time Do you want the mantis to catch cicadas and the Yellow finch to stay behind? Or under the pressure of instant noodle profit, looking for a new profit growth point? 4RP Zhao Huijing: it is said that what Master Kang does is hot I believe that Master Kang is now almost synonymous with instant noodles This also realized our original intention of Naming Master Kang Now in the name of our company, the main business is Dingyi group We want to weaken the influence of Master Kang's three words on the group We also hope that we don't rely on noodles to eat the world 4RP we are out of biscuit and water industries We entered the dairy market, mainly after the purchase of Weiquan, with the technical backing At the end of May the year before last, we have set up a factory in Hangzhou In the next step, we may set up a factory in Guangzhou Yoghurt may be the key for Master Kang to enter the dairy market in mainland China We may also cooperate with dairy companies 4RP Beijing News: in the future, what proportion will dairy industry take in Master Kang's territory? Will it surpass juice drinks? 4RP Zhao Huijing: Master Kang's brand to enter the dairy industry is Weiquan Weiquan yogurt produced by Master Kang was listed in East China at the beginning of the previous year, and its main product, pure fresh milk, will also be listed this year 4RP now, our dairy strategy focuses on South China and East China, mainly producing 100% pure fresh milk, while normal temperature milk is not the goal In this respect, Master Kang does not have the resource advantage It is an important measure of his differentiation strategy to mainly make pure fresh milk In addition, from the development trend of dairy products, pure fresh milk will become the mainstream of dairy consumption We focus on quality, as long as the product quality is good, we are not afraid that the dairy industry will surpass the water market and drinks 4RP Beijing News: there are not many successful examples of food enterprise diversification How far can you go in diversification? 4RP Zhao Huimin: when instant noodles developed to a certain stage, Dingxin began to enter a multi angle expansion period If we want to diversify, we still need to focus on the operation of upstream and downstream industries in the food industry We can make full use of our many years of successful channels and marketing experience, but we will not enter the real estate industry, which is totally immature 4RP our reporter Jian Xia Wei (source: Beijing News) 4RP