Marketing: wechat marketing is a new platform for the development of coating enterprises

Core tip: with the advent of electronic information age, all walks of life seize the opportunity to promote their products With the coming of wechat era, for coating enterprises, if they use it properly, they can promote their products and broaden market space In the era of wechat, wechat payment is not only to complete the whole online shopping, but also to help paint companies keep pace with the times and seize the market to stabilize the paint market At present, with the increasing number of wechat users, coating companies have begun to focus on wechat marketing, plus some coating consumers Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: with the advent of electronic information age, all walks of life are seizing the opportunity to promote their products With the coming of wechat era, for coating enterprises, if they use it properly, they can promote their products and broaden market space In the era of wechat, wechat payment is not only to complete the whole online shopping, but also to help paint companies keep pace with the times and seize the market to stabilize the paint market At present, with the increasing number of wechat users, coating companies have begun to focus on wechat marketing In addition, some coating consumers have started to bind wechat to bank cards Wechat has reached a certain user base Therefore, coating companies may strengthen investment in wechat and improve the competition space of coating market Compared with the opening of wechat stores, more coating companies are keen on wechat marketing Since last year, many paint brands have been pushing forward the construction of WeChat public platform Many companies have launched recruitment and application of WeChat platform sales and network editors, who are mainly engaged in WeChat public official account promotion, responsible for planning and implementing WeChat marketing activities and tracking maintenance Due to its low cost, quick effect and high accuracy, wechat marketing is very suitable for the current relatively low demand of coating marketing The essence of wechat is communication Wechat is not only a platform for information release, but also a platform for "communication" with consumers Only effective interaction between the two sides can truly achieve results in "micro marketing" Wechat rapid marketing indeed has the characteristics of low-cost promotion information dissemination, but in the practice process of coating enterprises, wechat should not be used as a simple advertising transmitter, but evolved into a customer management tool to maintain and operate customer "circle of friends", in order to truly use and play the advantages of wechat means Compared with traditional marketing methods, the biggest advantage of wechat is to collect the customer's fragment time When the customer is free, they can view the dynamic information published on wechat Both the merchant and the potential customer are relaxed, and they also transmit valuable information, which is more valuable than paint building materials The traditional forms of sales promotion, such as distribution of flyers, mass texting and telemarketing, should be humanized and friendly They have the advantages of being suitable for young consumers, in line with the pace of the times, with high attention rate, fast communication speed and high attention rate, so as to improve the breadth of sales promotion information dissemination Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,