Marketing: three unique marketing methods in the network era of coating enterprises (1)

Core tip: This is a crazy era, this is a network era, this is an era of interwoven network and reality If the coating enterprises are not crazy, people will not recognize you If the coating enterprises do not participate in the network, you will definitely be far away from this era No one can get rid of the overlap between the network and reality This is the crime of network, or the beauty brought by network to coating enterprises Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: This is a crazy era, this is a network era, this is an era of interwoven network and reality If the coating enterprise is not crazy, people will not recognize you If the coating enterprise does not participate in the network, you will definitely be far away from this era No one can get rid of the overlap between the network and reality This is the crime of network, or the beauty brought by network to coating enterprises Network and reality I the event of "boss drinking paint" which was once a great sensation in the subversive marketing of paint enterprises is a very successful marketing case Major news newspapers and online media have reported the event In front of an exhibition in Beijing, an activity of "real cat, real dog drinking paint" was launched, which proved that the paint produced by the company was non-toxic and harmless At that time, when the advertisement came out, there was a storm among the citizens The news media rushed to interview each other, and several members of the animal protection association pulled banners to block the activity At first, the host of the activity publicized to the masses: in 1998, the Chinese Academy of preventive medicine made a non-toxic experiment with mice as XX coating, and the conclusion was: "actual non-toxic grade" The purpose of this activity is to let everyone see it with their own eyes The so-called "hearing is believing, seeing is believing" At the scene, the slogan "please don't abuse small animals, what will the child think after watching?" It is required to stop the experiment immediately and take away the small animals ready to drink paint several times The scene is very chaotic The more chaotic the crowd is, the more "real cat and dog drink paint" will be soaked At the same time, the boss of the paint company announced that he would drink the paint himself, considering that the public mood would not let the kittens and dogs drink the paint instead Under the supervision of impartial personnel, the boss drank half a cup of paint mixed with water Xinhua News Agency broadcast a 700 word draft of "for non-toxic advertising, managers drink paint." Since then, the media have followed suit, and the bizarre news of "boss drinking paint" spread like wildfire From the perspective of marketing planning, "boss drinking paint" is a typical news marketing case Its success lies in that the strange and tortuous process has been able to become a news point, and this news point is not artificial at all Boasting about how good the products are, how strong the company is, how tasteless, non-toxic, environmental protection and other publicity have been said by every coating enterprise It's a legend to say more The so-called subversive marketing of coating enterprises is not to say the opposite, to belittle themselves, but to grasp what distinguishes them from competitors in marketing planning It is a way of thinking different from the old logic It emphasizes that it is contrary to the tradition, has innovation, clarifies the current situation of the pattern and changes it Subversion is also applicable to the subversion of business model Baidu has overturned the Internet access pattern of Netease, Sohu and Sina; 360 has launched free antivirus software, which has overturned the charging mode of traditional antivirus software; Alibaba Taobao's online shopping thinking, which has overturned people's traditional shopping mode; Tencent QQ chat, which has overturned the way of people's communication; now the extremely hot microblog and wechat, which should overturn mobile operation Business model; everyone has the object to be subverted in mind Facing the shackles of thinking, is the coating enterprise ready to break it? The reality requires us, if the coating enterprise marketing does not make innovation on the existing basis, does not frantically look for a breakthrough, does not break the original pattern, then such coating enterprise can only be the follower of the times Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,