Marketing: paint marketing: Enlightenment from the battle between Frege and Dulux

Core tip: when you are lucky to see this article, maybe you are laughing that I have become a inertia to fight for the master Defeat Dulux? Be kidding Treat ignorance as personality In fact, at the time of writing this article, I have chosen to leave fule coating, so I can really tell you something objectively and fairly This is a dry article for the "losers in the paint industry" to refer to It also commemorates some experiences in this year's painting in fule Pavilion Can fulige really beat Dulux? Of course, it's just an eye-catching topic Laugh it off, but in some fields, some Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: when I have the honor to see this article's friends, maybe I'm laughing at my flag waving for the master into inertia, defeat Dulux? Be kidding Treat ignorance as personality In fact, at the time of writing this article, I have chosen to leave fule coating, so I can really tell you something objectively and fairly This is a dry article for the "losers in the paint industry" to refer to It also commemorates some experiences in this year's painting in fule Pavilion Can fulige really beat Dulux? Of course, it's just an eye-catching topic, but in some fields and places, the Fook coating from northern Europe and Denmark really beat the international giant Dulux, which is an objective fact Shanghai is the strategic commanding point of each paint brand There is a viewpoint in the paint industry: those who win Shanghai win the world But in fact, in addition to duluxi and Nippon, there are only oily Wood products in Shanghai, such as the local Europe dragon and ivy The rest are paper tigers, including China Resources, cabaret, three trees and other domestic first-line national brands, which are hardly recognized by consumers in Shanghai Many people say that Shanghainese worship foreign brands and don't think about domestic brands Then some international giants, such as Jotun in Norway, Laiwei in the Netherlands, Xuanwei in the United States, Weisberg in the United States and kapler in Germany, are also "acclimatized" and abandoned by the so-called Shanghainese and new Shanghainese It is an indisputable fact that there are many brands and great competition in Shanghai market You can't gallop in Shanghai market without real efforts This is not only for paint brands, but also for any category According to incomplete statistics (with dozens of friends around me choosing coating products for decoration), duluxi and Nippon's market share in Shanghai basically accounts for more than 80% In addition to these two brands, only PPG masters and Dufang have sales volume Then where does the fale Pavilion defeat Dulux? ——Three red star Macalline in Shanghai As we all know, most of the shopping malls of Red Star Macalline do not have a special area for coatings Because of the poor image and backward consciousness of the coating stores, what's more, most of the people still regard coatings as auxiliary materials, and the position gap with floors, bathrooms, etc is growing And all the Red Star Macalline in Shanghai have "invited" Frege into the mall and actively offered the best berth The biggest reason is the "consciousness" of Frege paint, a paint brand for the end consumers Key words of « 1 23 »: Coatings marketing, coatings brand, Frege coatings pays attention to the development of coatings industry, listens to the voice of coating enterprises, jiatiancai holds "2013 new product DIY Experience Conference" similar information, the peak season of jade paint marketing is coming, and coating enterprises need to prepare for the battle in advance, how can jade paint enterprises do well in marketing, and the content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,