Marketing: how to do well in marketing

Core tip: people always hate all kinds of door-to-door salesmen Marketing communication is the same In essence, consumers reject brand marketing behavior This kind of psychology has no direct relationship with the value of products and services that brands can provide Therefore, around the contradiction between brand marketing communication and consumer exclusion, the marketing art of narrowing the distance between brands and consumers is formed 。 In order to win the war, paint brands began to appear in front of consumers as many as possible through various advertisements Merchants put paint products in the most prominent position in the market, and even let consumers buy at home through e-commerce Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings: People always hate all kinds of door-to-door salesmen Marketing communication is the same In essence, consumers reject brand marketing behavior This kind of psychology has no direct relationship with the value of products and services that brands can provide Therefore, around the contradiction between brand marketing communication and consumer exclusion, the marketing art of narrowing the distance between brands and consumers is formed In order to win the war, coating brands began to appear in front of consumers as many as possible through various advertisements Merchants put coating products in the most prominent position in the market, and even let consumers buy coating products and services without leaving home through e-commerce We let consumers enter the store for consumption through o2o at attractive prices We can also use lbs technology to Products and services can appear in front of consumers at any time We also have microblogs and wechat to tell consumers about our product and service advantages from time to time Many coating companies know how to advance with the times to occupy a variety of new marketing methods, but put on a new marketing body, but do not grasp the soul of marketing The real value of the four "ways" for coating enterprises to do well in marketing is not to lay the brand in front of consumers, but to print the brand in their hearts The physical distance can be infinitely shortened by the development of media and technology, but the distance of heart will not be shortened by the physical distance A lot of coating companies are good at marketing communication, but they can't get good marketing effect The crux is that there is something wrong with the content of marketing communication In principle, consumers will not reject the brand's communication channels Even if they do, they are also repelled by too many advertisements on a TV station or a website, and they are also repelled by the pop-up advertisements on a web page because they disturb their website browsing; The aversion to app ads and mobile desktop push ads is just because it violates the privacy of users and affects the user experience, rather than involving the brand aversion to advertising So the crux of the problem is whether your content is good enough In the absence of social media, the importance of marketing communication content has not been highlighted The channel for coating enterprises to understand marketing communication effect is to see consumer feedback through market research Nowadays, in the era of self media, every consumer who contacts the brand comes with the media Their microblog, wechat, Douban, SNS, etc may make the good and bad of the brand appear on the media at any time Whether the content of marketing communication is pleasant, whether it causes the resonance of consumers, whether it shortens the psychological distance of consumers, and look at microblog and other social media, The effect of marketing communication is superior Almost all marketing consulting companies, such as PR companies and advertising companies, focus on the distance between building brands and consumers, including the establishment of popularity, awareness, loyalty and reputation, all around the "closer distance", including crisis PR, but also the increasingly distant consumer relationship The difference is that the media agency company is responsible for the physical distance from consumers, while the creative and content oriented company is responsible for the psychological distance from consumers It's not a matter of one day and one night to close the psychological distance with consumers We need to be prepared for a long-term war In fact, content marketing in the process of marketing communication has its basis The author believes that "no flattering", "no showing off", "having personality" and "having fun" are the most basic principles Key words: channel conflict in coating enterprises; similar information of the 11th China (Tianjin) International Coating Exhibition; G20 summit officially held; innovation and reform of coating enterprises are imminent; the new third board listed coating enterprises' China Daily perspective industry cold and warm; coating products are showing problems! The company is awesome, but dealers are very helpful On September 1, Tu enterprise didn't know that the new "Internet advertising law" was waiting to be accepted In July, the cumulative production of coatings exceeded ten million tons of raw materials, and the price began to rise in August Who will give the interests of the greedy and greedy coating enterprise! • paint companies hope to "rise from the dead" and need to change their operation models At the G20 summit, Hangzhou paint companies are mixed Why on earth? • Carpoly has reached strategic cooperation with famous Italian coating enterprises • analysis on the current situation of technological innovation of coating enterprises The home of coatings focuses on the news and information of coating, diatom mud, paint coating, coating technology, fire retardant coating, coating, diatom mud, paint coating, coating technology, decoration knowledge and decoration effect map of fire retardant coating,