Marketing: how to control consumers' Psychology

Core tip: just like other ordinary animals, human beings, as advanced animals, have their own unique fixed behavior and thinking mode, which is a potential instinctive response, but it is affected by the surrounding environment factors Next, I will talk about the fixed thinking we all have by an example Once upon a time, a sociological psychologist made a simple test worthy of thinking In this test, he used three different expressions in the bank to express his willingness to jump in line to get money, and then counted the three different expressions to get it Application scope and advantages of roller ceramic coating Recommended introduction: the surface of ceramic rubber plate used for roller ceramic coating is cast into durable rubber plate by hundreds of independent small ceramic pieces Each ceramic piece has raised characteristics Under general conveyor belt pressure, thousands of unique cast bumps can produce positive traction, prevent slipping and extend the service life of conveyor belt roller At the same time, the bottom layer adopts high-quality rubber, which has strong elasticity and can play a good impact resistance role The scope of application of roller ceramic coating is one three six 83857180 (the same as V) 1 Roller coating in extremely harsh working environment 2 The belt joint is not suitable for fixing with iron buckle; 3 It is suitable for leather Home of paint news: just like other ordinary animals, as higher animals, human beings also have their own unique fixed behavior and thinking mode, which is a potential instinct reaction of us, but it is affected by the surrounding environment factors Next, the author will use an example to talk about the fixed thinking we all have Once upon a time, a sociological psychologist made such a simple test worthy of thinking This test was that he used three different expressions in the bank to express his willingness to jump in line to get money, and then counted the success rate of three different expressions The following are three different expressions: 1 "I'm sorry, can you let me take the money first, can you let me take the position, because the plane will not catch up later?" The probability of success is more than 90% 2 "I'm sorry, I need to withdraw some money Can you let me have a look first?" The probability of success is about 50% 3 I'm sorry, I need to get some money Can you let me have a look first, because I need money The success rate is about 90% From the above three expressions, we can draw two conclusions When we use the expression "because", most people will agree At the same time, we can also see from point 3 that the content of the reason is not important This is people's fixed thinking in mischief, a reasonable expression is often more easily recognized The emergence of this kind of fixed thinking is due to the environment around us These fixed thinking allows us to make more decisive judgments when we encounter something In real life, fixed thinking often acts as a guide, and as a marketer, we can also regard the fixed thinking of consumers as a powerful tool of our marketing Now I will simply list three very obvious fixed thinking of Chinese people, which may be a sharp tool for your paint marketing 1 It's a fool to not take advantage of a bargain, but when there is a ready-made bargain to take, I don't think a few consumers can really hold it Our fixed thinking is to seize the bargain at the first time and not let it slip away And this fixed thinking can be well applied in our marketing In ancient China, there has been such a mode of marketing means, which our descendants call "brother pestle" This kind of mode can be roughly explained as two people who have colluded with each other to make consumers more willing to consume by singing the form of oboe For example: when a consumer asks a salesman a about the price of a certain product, a may first pretend not to know the specific receipt of the product, and then pretend to ask a salesman B about the specific price of the product At this time, salesman B will say a price in the distance, which is 70 by comparison Then salesman a will pretend not to hear the intentional asking of salesman B at salesman B After repeating the price again Finally, salesman a will deliberately tell the consumer a price lower than 70 yuan, for example, 60 yuan At this time, the consumer will think that they have the advantage and will not hesitate to buy this product This is a typical marketing case, with the help of our fixed thinking of taking advantage 2 The most obvious performance of the comparison before shopping is the price comparison At first glance, the comparison of three goods by consumers may be detrimental to the store owners and may lose a lot of orders But in fact, if you can make good use of this kind of price comparison psychology of consumers, it will become a sharp tool of your marketing For example, I think many people have the experience of buying a mobile phone When buying a mobile phone, are you often promoted to buy a lot of small mobile phone accessories, which are useful and useless? Most people will buy these mobile phone accessories The reason is the price comparison In our subconscious mind, we may think that I have spent two or three thousand yuan to buy a mobile phone, and then buy a few more It's better to match dozens of mobile phone accessories with mobile phones But when we finally calculate the cost of buying mobile phones, we will find that it's much more than we planned The reason is that we buy more mobile phone accessories Therefore, as a marketer, we should learn to use the consumers' price comparison heart to make some products with price range When promoting, we can first promote the products with higher price, and then the accessories with lower price, which may be very profitable 3 One cent, one delivery In Chinese people's fixed thinking, price determines product quality In many cases, consumers will pass the price parameter more or less when evaluating the good and bad of goods Imagine how many people can really evaluate the performance difference of mobile phones in different price ranges? As consumers, many people may say that this mobile phone is bought for more than 2000 yuan, and the quality is really good 。 And this kind of fixed thinking of consumers can bring more profit space for commodities to a large extent, especially for some products with low consumer awareness I think many people in real life have heard or seen this kind of case The extremely low price is ignored, but the high price is frightening This is because there is a fixed thinking in the hearts of consumers, that is, the relationship between price and quality is in direct proportion, especially in the sales of electrical appliances and 3C products Comprehensive description: we can use the fixed thinking of consumers to attract and encourage consumers to buy products, and even guide consumers to make "irrational" judgments, which is easy to enter some "traps" designed by our paint marketing personnel Fixed thinking is a sharp tool in our marketing Key words: the competitive weight of paint market in paint marketing industry is also the same information that the Ministry of environmental protection of "service" plans to revise the non-ferrous metal emission standard The peak season of jade paint marketing is coming, and the coating enterprises need to prepare for the battle in advance How can jade paint enterprises do a good job in marketing, and the content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,