Marketing: eight ways to promote sales of paint stores

Core tip: the current paint market competition is extremely fierce, in order to survive in the market, we need to have a keen insight, familiar with what customers want? How to make customers want your products? Let's discuss the eight promotion methods of coating products with you? 1 Competition promotion competition promotion is a kind of promotion activity which integrates the sensibility and participation The competition can highlight the theme or introduce the goods In addition to the popularity of the goods, it can also increase the sales volume, such as beer drinking competition In addition, some competitive activities can be held, such as karaoke competition, etc Paint knowledge | precautions for wall paint color selection Recommended introduction: when painting the wall, the owner sometimes has difficulty in choosing what color of the wall paint to paint In fact, there is no ugly color in the wall paint, only the disharmonious color matching The use of wall color contains the knowledge of health Too strong color will stimulate people's perception, make people have a sense of fidgety, affect people's mental health Grasp the basic principles of wall color and paint a colorful space 1、 Wall paint color selection notice 1 Light color is generally used for the top surface Light colors make people feel light, dark colors make people feel heavy Usually, the treatment of rooms is from top to bottom, from shallow to deep For example, the ceiling and walls of rooms are white and Paint Home News: the current paint market competition is extremely fierce, in order to survive in the market, we need to have a keen insight, familiar with what customers want? How to make customers want your products? Let's discuss the eight promotion methods of coating products with you? 1 Competition promotion competition promotion is a kind of promotion activity which integrates the sensibility and participation The competition can highlight the theme or introduce the goods In addition to the popularity of the goods, it can also increase the sales volume, such as beer drinking competition In addition, some competitive activities, such as karaoke competition, can be held In addition to the bustling store, it can also increase the topic of customers to the retail store and deepen customers' impression of the retail store 2 Price reduction promotion is to sell the goods below the normal price The most common ways to use them are inventory clearance, festival discounts, daily special offers and so on (1) Large inventory clearance: to promote seasonal goods or long-standing goods, unsalable goods, etc by means of large price reduction (2) Festival discount: when a new store is opened, new year's Day is celebrated, and the anniversary is celebrated, it is a good time to sell at a discount (3) Daily specials: due to the increasingly fierce competition, in order to win customers' entrance, we will launch daily or weekly specials, so that customers can buy goods that are both cheap and good at a low price If low price promotion can really achieve good quality and low price, it is very easy to cause the "rush to buy" upsurge of consumers 3 Sometimes the customers always want to try their luck, so "lottery" is a very effective promotion Because there must be a lot of prizes in the lottery, such as color TV, washing machine, etc such prizes are very easy to arouse consumers' interest in participation, and can have a clear effect on sales promotion in the short term Usually, participating in the lottery must have a certain qualification, such as purchasing a specific product, purchasing a certain quantity of a product, consuming a fixed amount in the store, or answering a specific question correctly In addition, it should be noted that when the lottery is held, the date of the lottery, the prize or bonus, the qualification for participation, how to select and how to award must be clearly marked, and the lottery process should be made public to enhance the enthusiasm and confidence of consumers 4 Discount discounts are usually offered at the right time, such as festival day, season change and so on, to sell goods at a price lower than the normal price of the goods, so that consumers can get benefits (1) Set special price zone: set a zone or a display platform in the store to sell special price goods Special price commodities are usually commodities that are sold in large quantities in the corresponding season, or commodities with excessive inventory, or commodities that are faster than the retention period, or commodities with damaged outer packaging Pay attention not to mix fish with eyes, sell some deteriorated and damaged goods to customers, otherwise, it will cause customer's antipathy and even be complained by customers (2) Holiday, end of week offers: that is, opening in a new store, every new year's day or weekend, some products will be sold at a discount to attract customers to buy (3) Preferential card discount: to present or sell preferential card to customers Customers can enjoy special discounts when they shop in the store with their discount card Preferential cards can be sent to famous people selected by the store, or to frequent customers who come to the store for shopping or a large number of times The scope of the preferential cards sold is generally uncertain, and the purpose of this promotion is to expand the customer base (4) Batch pricing preference: that is, when consumers buy goods in whole box, package, barrel or large batch, they will be given preferential price This method is generally used in food and daily necessities with high turnover frequency, which can increase the number of one-time goods purchased by customers Case study on the marketing of three furniture fairs in Guangdong Province; small and medium-sized enterprises should be alert to the four tombs of small and medium-sized brand construction; analyze the market demand of the coating industry from the policy; Mr Ye, the paint franchisee of master Ali in Yunnan Province: to be refined, to be specialized, to be strong and to be large; [viewpoint] Why is the business of paint dealers not strong? 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