Marketing: analysis of market demand of coating industry from policy

Core tip: in recent two years, for the paint industry, it has experienced many major events, such as the most stringent environmental protection law issued by the state, which takes the paint industry as the key object of pollution rectification: propose paint tax, promote the development of traditional paint coatings to new environmental protection coatings: introduce new consumption law, new trademark law, standardize the paint market order, etc This makes the survival and competition situation of the coating industry increasingly severe, and the industry reshuffle has begun The following policies and regulations make the coating industry face a severe test On the other hand, due to the impact of the new policies in the real estate market, the building materials and home furnishing industry has been dragged down, and the performance of relevant enterprises has slowed down Frozen by the real estate market Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Paint Home News: in recent two years, for the paint industry, it has experienced many major events, such as the most stringent environmental protection law issued by the state, which takes the paint industry as the key object of pollution rectification: propose paint tax, promote the development of traditional paint coatings to new environmental protection coatings: introduce new consumption law, new trademark law, standardize the paint market order, etc This makes the survival and competition situation of the coating industry increasingly severe, and the industry reshuffle has begun The following policies and regulations make the coating industry face a severe test On the other hand, due to the impact of the new policies in the real estate market, the building materials and home furnishing industry has been dragged down, and the performance of relevant enterprises has slowed down Affected by the freezing of the real estate market, the performance growth of coating companies is expected to be lowered from 70% to 40% - 50% The paint market is under more pressure The paint industry needs new opportunities to seek development In fact, new opportunities have come to the paint industry 1 New rural construction has generated huge demand opportunities for coating products In China, the rural population is far larger than the urban population, and the scope of the rural area is far larger than the city In recent years, the country has always attached great importance to the issues of agriculture, rural areas and farmers, and has been making unremitting efforts to improve the level of people's income A brand paint dealer in the county told us that few farmers came to buy doors in the past few years, but in recent years, especially this year, the number of farmers who came to buy doors has increased a lot, accounting for the majority of his total sales He analyzed that the increase of rural migrant workers and entrepreneurs returning home to build houses directly stimulated the demand growth These people have experienced urban life, have certain recognition and recognition of the brand, and have certain pursuit of product quality, which led to the increase of demand for water-based coatings, building coatings, etc With the acceleration of urban-rural integration and the increase of farmers' income, the rural market will become a cake with great potential It is also a new way for Chinese coating enterprises to increase the development of rural market and provide suitable coating products for farmers The rural market will become another salvation for the coating industry The strong market potential in rural areas is gradually released In terms of the consumption of coating products, the dramatic growth of sales volume of waterborne coatings in rural areas in recent years is a clear evidence With the further enhancement of rural consumption capacity in recent years, the implementation of the national policy of building materials going to the countryside this year, and the increase of more migrant workers and entrepreneurs returning home to build their own houses, the demand grade and brand requirements of the rural market for coatings have been further improved It is a good choice for coating enterprises to enter the secondary market such as town On the one hand, it avoids the fierce competition in the big city market, on the other hand, it opens up another development channel The potential of rural market is huge, and most of the future opportunities for coating enterprises are in rural areas 2 In recent years, the development of interior wall coatings market has been greatly promoted by the construction of security houses in China The interior wall coating decoration effect occupies 80% of the weight in the whole decoration effect of the room Take a family as an example If the living room covers an area of 70 square meters, it needs 17.67 liters of decorative paint according to the industry standard It is not hard to see that with the continuous increase of national construction of indemnificatory housing, more and more residents will have their own houses in the future, and the market of household building materials will be greatly promoted, showing a prosperous scene Coating has obvious advantages of low energy consumption and low cost in the field of interior and exterior wall decoration, and its popularity is increasing In 2010, the coverage rate of building coating per unit completed area in China reached 4.6kg per square meter, 2.3 times of that in 2001 All parties in the market are developing in the direction that is conducive to building coating China promises to reduce emissions by 45% and energy consumption per unit of GDP by more than 20% by 2020 on the basis of 2005, which creates a threshold for the coating industry Experts believe that energy conservation and emission reduction have an impact on the economic benefits of coating enterprises in the short term, but in the long term it provides an important guarantee for the healthy development of coating enterprises in the future Nowadays, with the continuous improvement of people's living standards, people have a higher level of pursuit of the quality of life Green and low-carbon life has become an urgent need of people Paint enterprises that can comply with the development trend of environmental protection and low-carbon economy will have great potential Seize the opportunity, try to expand the market, and do it in a big way If you don't catch someone, if you don't do someone, don't wait for others to spread out the market before you develop Be a crab eater first.. Three steps of coating selection in summer: July 25: new trend of coating industry development in China: low carbon environmental protection pursuit of green living environment; similar information about jade paint marketing season coming soon; coating enterprises need to prepare for war in advance; how to do a good job in marketing, content is king? • the younger consumption of jade paint market is an inevitable trend Jade paint marketing: wechat marketing of jade paint enterprises is the most important one for consumers How do dealers think of this year's "double 11"? • the blue ocean campaign of coating e-commerce or the "opening" of coating agents should review why the products can't be sold out What are the new ways to play in the "double 11" home e-commerce decisive battle? • is the life of paint dealers forced to persist or to leave? • how to build a paint home for paint agents to develop distributors is to focus on the news and information of coatings, diatom mud, paint coatings, coating process, fire retardant coatings and coatings, diatom mud, paint coatings, coating process, decoration knowledge and decoration effect map of fire retardant coatings,