Marketing: 70 successful tips for exhibitors to bring high returns

Core tip: in recent years, coating exhibitions have sprung up Then, how to choose an exhibition meeting the exhibition purpose? Before you choose, you need to ask the following questions: 1 Can this exhibition meet the needs of our market development? 2 Is the exhibition date appropriate? 3 Is there any other exhibition held in the same period? 4 Is the exhibition location convenient? 5 How many participants are from the target market? 6 How many participants are there Who comes from our main service area? 7 How does the exhibition organization promote the exhibition? 8 What was the performance of the last exhibition? 9 Which Shenyang steel structure fireproof coating construction expert punde Building Fire Engineering Co., Ltd Recommended introduction: since its establishment, Shenyang punde Construction Fire Engineering Co., Ltd has cultivated a group of professional construction teams with excellent equipment, rich experience and serious responsibility with advanced and scientific management methods and strict engineering quality assurance and after-sales service system It has undertaken a number of fire system installation projects, which has been praised by customers Every idea and special requirement of you will be fully considered by us and fully realized in the construction technology, which will become the cornerstone of our successful long-term development We are looking forward to your invitation, to provide you with quality services and high-quality technical support! All construction coatings have passed ISO9001 Home of paint news: in recent years, paint exhibition mushroomed So, how to choose an exhibition that meets the exhibition purpose? Before you choose, you need to ask the following questions: 1 Can this exhibition meet the needs of our market expansion? 2 Is the exhibition date appropriate? 3 Is there any other exhibition held in the same period? 4 Is the exhibition location convenient? 5 How many participants are from the target market? 6 How many participants are from our main service areas? 7 How do exhibition organizations promote the exhibition? 8 How was the performance of the last exhibition? 9 Which competitors will participate in the exhibition? 10 Did the exhibition organization provide the contact information of previous exhibitors? 11 Did anyone of the company participate in the exhibition? 12 How much can we invest in the exhibition? 13 What assistance does the exhibition organization provide for the promotion of exhibitors? 14 Can the exhibition organization provide professional guarantee for visiting buyers? 15 How much do we hope to get in return through participation? Make an exhibition plan 9-12 months before the exhibition 16 Can the exhibition serve our current market strategy? Our needs are: ★ improve the existing products and services in the existing market? ★ launch new products or services to the existing market? ★ invest existing products or services to the new market? ★ invest new products or services to the new market? ★ enhance the company's image in the existing market? ★ push the company to the new market? 17 What products need to be exhibited? 18 Who is our target audience in this exhibition? 19 What is the purpose of our exhibition? 20 Do we have a written exhibition plan? 21 Has the exhibition budget been determined? 22 Has our booth been determined? 23 Has the necessary deposit been paid? 24 What kind of booth design meets our requirements? 25 Can we use the existing exhibits? 26 Do we need new exhibits? 27 Do we need new posters? 28 What exhibition services do we need to reserve? ★ lintel ★ electrical ★ carpet ★ audio visual equipment ★ water supply and drainage ★ booth cleaning service ★ plant furnishing ★ telephone ★ computer ★ printer ★ trash basket ★ furniture 29 Is safety service necessary? 30 Is the booth installation and removal well arranged? 31 How to arrange the freight? 32 What are the local trade union terms you need to know? 33 Insurance arrangements? 34 Are you ready with a toolbox? 35 Is the hotel service booked? 36 Pay attention to the deadline for booth payment 37 Do you need to provide booth credit card transaction mode? 38 Do you need a business license? 39 Has the guide card been designed and printed? The promotion plan is formulated 6-8 months in advance 40 How to promote before the exhibition? ★ personal invitation (including introduction and reply letter) ★ advertisement (trade publications, local media) ★ direct mail advertisement ★ telephone promotion ★ public relations 41 Is our booth number included in the promotional materials before the exhibition? 42 Do you need to print additional flyers, catalogues and price lists? 43 Are the printed materials ready? 44 Have you made plans for other public relations activities? 45 Have our exhibition guidelines been completed and sent out? 46 How can the gifts achieve better results? 47 What kind of on-site promotional activities should we organize? ★ airport advertising / outdoor advertising board ★ Hotel TV advertising ★ transportation advertising ★ exhibition daily advertising ★ hotel room promotion ★ exhibition catalogue advertising 48 Do we need to organize an audience competition? 49 Do our competitions and gifts comply with local laws and regulations? 50 How many tickets should be reserved? 51 Are the welcome ceremony ready? Plan the participants 4-6 months in advance 52 How many staff are needed in the booth? 53 Who is the best person to represent the company? 54 Has the booth manager appointed it? 55 Is the training of the participants ready? 56 Is the pre exhibition meeting time set? 57 Are the participants familiar with the goods and services on display? 58 Is a demonstration organized? 59 Is there a technical representative who is ready to answer questions? 60 Whether the clothing code is determined? 61 Whether sufficient certificates are reserved for the participants? 62 Whether the participants have enough business cards? 63 Whether the booth schedule is well established? 64 Who is responsible for supervising the installation and dismantling of the booth? 65 Whether the person in charge is clear about the entry and exit procedures of the exhibition? Whether he is ready for the post exhibition affairs before the exhibition? 66 Do you provide guiding services for visitors? 67 Do you have a daily summary meeting time? 68 Do you send thank-you letters to registered visitors? 69 How to deal with exhibition guidelines? 70 How to supervise the sales at the exhibition? 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