Market survival of the fittest acceleration, paint enterprises clever use of science and technology "runner"

China Coatings Network
News: the overall
coatings
has been introduced from abroad for more than ten years, from the current situation, China's overall paint industry appears brand miscellaneous, uneven grades, design is much the same, industry standards scattered and many other problems, with the promotion of the market economy, if enterprises do not change policy, the survival of the fittest is the same fact. Only in line with market demand, improve
overall quality of
coating enterprises in order not to follow the flow, to obtain a favorable competitive position.
the Internet era, with the rise of e-commerce model, many paint companies began to notice the great potential of information age technology. Nowadays, with some paint enterprises test water and electricity merchants, borrowing scientific and technological forces to manage orders, interviews, sales, inventory, after-sales and other aspects of the work, in order to improve the efficiency of enterprises at the same time, but also for paint enterprises to save a lot of human, material and financial costs. At the same time, the scientific and technological forces of logistics, information flow, capital flow integration, but also for enterprises to seek high-speed, effective enterprise management and marketing.
I obviously, borrowing the energy of technology, paint merchants only need to carefully selected high-quality products to take photos uploaded, you can realize the store to the customer's mobile phone dream, and even realize the furniture store 24 hours a day without closing. From the Internet platform to mobile phone mobile terminal APP, more and more consumers began to pay attention to this mobile terminal, app as a big store, cultivate consumers in the finger mobile consumption view, presented to consumers a large number of paint products, to avoid the traditional store space geographical restrictions, to show products larger and broader space and platform.
addition to scientific and technological strength, the development of coating enterprises in the process of soft power to build another level, is reflected in the
coating brand
construction. If enterprises want to achieve long-term development, or rely on their own brands to win, like today's paint industry several well-known brands are no different, brand effect has created a huge potential consumer group for them. In the current paint market, enterprises to do a good job of brand, promotion is particularly important, paint brand integration will be the strategic focus of the new year.
, the coatings industry is still in the early stages of industry integration. The paint industry has 450 billion "cakes", but there are 45,000 companies. If the general situation is very good, thriving, each enterprise has its own living space, integration is more difficult, only when the economy appears in adversity, we feel very cold, there will be some such opportunities. Some small and medium-sized enterprises in China, especially usually only focus on the production link, but not too concerned about brand building and network development of enterprises, the pressure is very large, some enterprises have even no way to operate, can only exit the end of the market.
survival of the fittest is the survival law of shopping malls, experienced the experience of wind and rain, enterprises can grow rapidly. Therefore, in the market background of industry reshuffle gradually intensified, the development of coating enterprises still need to improve, in the case of hard power has been perfected, strengthen soft power has become the focus of future development of enterprises.