Market survey of collagen peptide in China

Collagen food and health products have become popular products in developed countries and regions Their popularity is similar to that of monosodium glutamate in our cooking, which is indispensable every day Since 2011, the downstream industry of collagen peptide in China has entered a new boom cycle, which has attracted some speculators and lawbreakers Experts told reporters that the current collagen peptide market, pyramid selling mode prevails In addition, the information of collagen products is hard to find, and the products are lack of relevant quality inspection certification With the national "12th Five Year Plan" and the general policy of industrial structure adjustment, the collagen peptide industry is facing huge market investment opportunities, and the industry is expected to usher in new development opportunities However, after investigation, the reporter found that there are many speculators and lawbreakers in the industry They are engaged in illegal sales activities which are totally against the purpose of the industry, such as illegal direct sales, illegal wealth collection, illegal collection and mass sales, which seriously disrupted the market order, damaged the product reputation of the collagen peptide Market in China, affected the reputation of some regular enterprises in the industry, and caused extremely bad results The market is notorious and the industry is in disorder Experts in the industry also said that at present, there is pyramid selling in the collagen peptide industry At present, there are many companies engaged in collagen products in China, but the relevant information of collagen products is hard to find, and many people do not know their sales channels Many related companies, in the name of marketing goods, providing services, project investment and other business activities, require participants to obtain admission qualification by paying fees or purchasing goods, services, investment and other ways, and form a hierarchy in a certain order, directly or indirectly using the number of development personnel as the basis for remuneration or rebate, to lure participants to continue to develop others to participate Recently, the reporter got an internal information of a collagen product company called "Beijing plateau shengpeptide" According to the data, the company implements the "Leadership Bonus" system for employees For this system, the internal information of Beijing plateau shengpeptide explains that "the company will give 5% of the income of your direct push members (generation 1-3) as your leadership bonus (that is, you can make money if you recommend one person, as long as you help the person you recommend, as long as he makes money you can make money)", and for further example, "a made 30000 in total today, then the company will give 30000 5% reward to you You earn 1500 yuan even if you don't do anything today This is the leadership bonus " In addition to the "Leadership Bonus" mentioned above, Beijing highland Saint peptide also launched "love bonus" and "lucky bonus" to achieve the purpose of illegal sales stimulation In the process of development and expansion of any industry without quality certification, some speculators will take a look at the future development of the industry and the considerable profits brought to it and make speculative drilling that does not conform to the industry rules This is also the hotbed effect created for these speculators and lawbreakers in the process of industry development In the face of such a huge collagen peptide Market in China, there will naturally be many speculators and lawbreakers Some people with ulterior motives who have targeted the collagen peptide market have found "business opportunities" After checking the official websites of a large number of companies selling collagen products, the reporter found that most of the websites of these companies are relatively simple with less information, and most of them are about the company's introduction, while the product information is very few, and even some of the company's websites have only a few product pictures The above-mentioned Beijing plateau shengpeptide company is playing the banner of leading enterprise in the industry, but there is only one picture of the finished product's outer packaging on the official website, without any relevant text description, and no word about the product quality and product efficacy test In addition, the product has no national inspection and test reports.