Market growth of health care products under mechanism guarantee

Driven by the benign market demand and combined with the reality of their own transformation, many pharmaceutical enterprises have extended their industrial chain to the field of health care products, which not only brings resources but also capital to the industry The health care products industry after the wave is ushering in new opportunities for development "Some recent policies have injected new impetus into the development of health industry and provided institutional guarantee Meanwhile, the huge market demand has provided a stage for the development of this industry, and the development potential of China's health product market will be stimulated." Recently, at the press conference of the third China International Health Products Exhibition held in Shanghai, Meng Dongping, vice president of China Chamber of Commerce for the import and export of medical and health products (hereinafter referred to as the medical insurance chamber of Commerce), said The health care products industry is showing the rationality after the waves "China's health care industry, once due to the rapid development and overheating, once appeared a more chaotic situation, coupled with the relevant laws and regulations are not sound enough, which objectively caused a certain difficulty in the supervision of the industry However, this issue has been highly valued by relevant departments As we know, at present, all departments are solving it through many ways, such as improving laws and regulations, strengthening the construction of detection system, and improving the market access threshold " Meng Dongping pointed out In fact, policy has become a powerful driver of the industry The 12th Five Year Plan for the development of medical science and Technology issued at the end of last year first wrote the traditional health care concept of "prevention of disease", which laid a solid foundation for the development of China's health industry In January this year, the national development and Reform Commission and the Ministry of industry and information technology jointly issued the 12th Five Year Plan for the development of the food industry According to the plan, by 2015, the scale of China's nutrition and health food industry will reach 1 trillion yuan, with an average annual growth of 20%; more than 10 enterprises with sales revenue of more than 10 billion yuan will be formed, and the production concentration of top 100 enterprises will exceed 50% Next, the state will attach great importance to To promote the research, development and production of high-quality protein food, dietary fiber food and new functional health food "These policies have undoubtedly injected new impetus and provided institutional guarantee for the development of health industry." Meng Dongping said According to the data of the chamber of Commerce for medical insurance, at present, the annual output value of China's health industry is about 560 billion yuan, with 1700 production enterprises, 25000 sales enterprises and 90 billion yuan sales scale The annual sales scale in 2011 is estimated to be more than 100 billion yuan By the end of 2011, China had approved 11862 health food products, including 11197 domestic products and 665 imported ones At the same time, the health care products and services industry also rose rapidly, with an output value of about 300 billion yuan China has become an important raw material supply and commissioned production country for the World Health (functional) food industry It is predicted that by 2015, the whole market will surpass the United States to become the first in the world, and by 2020, the total market volume will exceed 450 billion yuan In addition, China's huge market demand provides a stage for the sustained growth of health industry In recent years, the expenditure on health care of urban and rural residents in China is increasing at a rate of 15% - 30%, much higher than that of developed countries at a rate of 12% "But generally speaking, the average expenditure of Chinese consumers on health care products is less than 0.1% of the total expenditure, according to rough estimation, while that of European and American countries is as high as 25% The difference between the two is very far, which fully shows that the development potential of China's health care product market is quite large." Industry insiders pointed out According to the chamber of Commerce for more rational consumption, the whole industry reflects the concept of integration of traditional health care theory and modern technology from the current domestic health care industry development status The domestic health food market presents a pattern of "three parts of the world": products based on the theory of traditional Chinese medicine, with medicinal plants as raw materials; nutritional supplements based on the theory of nutrition, with all kinds of nutrients as resources; products based on the theory of biology, through biological transformation According to the market survey conducted by China Health Care Association in 2010, calcium, fish oil, lecithin, spirulina, multivitamins, proteins, propolis, natural vitamin E, garlic extract and Ginkgo biloba extract are among the top ten varieties with the highest acceptance of health food It is understood that health care products cover a wide range, and household rehabilitation and medical care products, massage appliances, natural personal care products, health and beauty care products, sports fitness and weight loss and slimming equipment can be classified as health care products It is worth mentioning that after years of development, China's health care equipment has gradually changed from imitation to independent research and development The products of independent brands have certain competitiveness in developed markets such as Europe, the United States and Japan, especially in massage equipment In 2011, the import and export of health care equipment in China reached 4.456 billion US dollars, an increase of 73.68% year on year At present, China has become the largest massage equipment production and export base in the world In fact, with the continuous improvement of the living standards and consumption ability of the domestic people, the pursuit of high-quality life and the concept of health preservation are promoting consumers to choose household health care products for self-care, and the psychology and behavior of health care products consumption are gradually rationalized Consumers will pay more attention to the safety of health care products, and their demands for the functions of health care products will be more clear In the past, the development mode of health care products, which emphasizes marketing but neglects quality, will inevitably encounter the fate of being eliminated The foundation of pharmaceutical industry cultivated by years of development has created conditions for the transformation of health care industry At present, the structure of the domestic medical and health care industry is constantly optimizing, the overall manufacturing level and production capacity are constantly improving, a number of excellent enterprises and brands have emerged, and the product quality is more mature Driven by the benign market demand, combined with the reality of their own transformation, not few pharmaceutical enterprises have extended the industrial chain to the field of health care products, which has brought resources to this industry , capital has also been introduced For example, the profits of health care products made of Chinese herbal medicines are considerable, and many Chinese herbal medicine enterprises will focus on health care products of Chinese herbal medicines Many domestic leading enterprises, such as Tongrentang, Guangyao group, Tianjin Tianshili, Shenwei pharmaceutical, etc., have a layout in this field.