March just need to return to Tianjin April home market or present a "blowout"

China Paint Network
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This year's "March 15" can be seen as the first large-scale "shopping season" after the Spring Festival, industry insiders said, from the "March 15" sales situation, the home consumer market is warming. "As the first important traditional consumption day after the year, '3.15' has become an important battleground for home merchants, " said Zhang Wei, general manager of Yimei Home. During the two-day event on March 14th and 15th, sales were four times higher than usual weekend results and a little better than the same period last year, exceeding our expectations. "Ring Bohai in two days of activities, there has been a parking space "a difficult to find" phenomenon, actually home Chihuashi sofa special is also a sea of people, red star Mei Kailong River East shopping mall because of too many customers, the last extension of 1 hour for payment, home consumption gradually released, the major stores are the phenomenon of a surge in market traffic. It is understood that such performance and marketing strategy has a lot to do with, from the beginning of March, set the United States on the Internet mobile side to collect customers, and achieved good results. At the same time, Sunshine Day also successfully completed the spring home fair through WeChat, mobile and other ways to attract more young consumer groups. Red star Mei Kailong in the "2 days to come" event site, but also launched a large red envelope wall, consumers on-site red envelope discovery gold, WeChat's most popular project to use online activities, increase the fun of the event. Industry insiders said, "March 15" Tianjin home market, the performance of the major stores are excellent, foreshadowing the recovery of the home market. The main reason for the Spring Festival holiday time difference led to just after work into March, decoration season is coming, coupled with interest rate cuts brought about by the market benefits lead to buyers on the market expectations of good, the real estate market may appear "Little Yangchun", which will pull the April building materials home market. New media marketing methods into the mainstream industry voice Zhang Wei set mei home Tianjin general manager talked about the home store marketing methods, discounts, coupons, sweepstakes are called "old three", plus gifts, alliances cut prices, which is the most common way in the industry, its purpose is to reduce the price, so that consumers feel affordable. In the past two years, the marketing mode of home stores is also gradually changing, not only from the form of cost savings, but also foreshadowed the Internet, mobile is affecting consumers' shopping methods and the direction of the industry. In the view of Zhang Wei, general manager of Yimei Home, the network fresh marketing method can accurately locate the group with consumer demand, and successfully channel to the store, improve the efficiency of marketing activities, improve the marketing cost input-output ratio; "After all, in the era of online consumption, consumers are cheaper than prices, walk into stores and even the network can enjoy the lowest prices, information transparency, naturally is the increase in shopping enthusiasm." Zhang told reporters. Take set the United States home as an example, this "3.15" activities in addition to the store's full amount of consumption raffle, points exchange gifts and other conventional ways, before that, set the United States home in the official WeChat, web page, etc. launched water storage activities, received good results, a total of thousands of people. "WeChat red envelopes during the Spring Festival make everyone happy, but also let us feel the strong vitality of new media marketing again, " Zhang said. With WeChat to rob the method of vouchers, last year the headquarters began to try, the effect is very good. This activity I will take the headquarters mature program to Tianjin to try, the activity just launched soon, within a few days will be coupons are collected, can be seen the popularity, next, set the United States home will also provide consumers with more quality services, convenient shopping experience, become the public's favorite home store.