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    Home > Agriculture News > Fertilizer News > "Made in Linyi": Create a regional public brand "Aircraft Carrier" for Yimeng agricultural products

    "Made in Linyi": Create a regional public brand "Aircraft Carrier" for Yimeng agricultural products

    • Last Update: 2022-03-21
    • Source: Internet
    • Author: User
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    "Ecological Yimeng, great virtue for farming.
    " On April 11, the Linyi agricultural product brand agricultural development strategy conference was held at the Lanling County National Agricultural Park Exhibition Center, Shandong Province.
    Linyi Brand Agriculture introduced the concept of farming by virtue for the first time in the country and released it.
    The first regional public brand of agricultural products at the municipal level in Shandong, "Made in Linyi", integrates the regional cultural heritage into the brand building of agricultural products, and enriches the ideological connotation of the development of Linyi brand agriculture.
    The endorsement of the value of agricultural products "produced in Linyi" will become a natural link between agricultural products in Linyi counties and districts, and a remark for the origin of ecological Yimeng agricultural products.
    Adhering to the advantages and achievements, Linyi attaches great importance to the construction of brand agriculture, and has been awarded "Hometown of Vegetables in China", "Hometown of Garlic in China", "Hometown of Burdock in China", "Hometown of Honeysuckle in China", and "First City in China's Peach Industry" , "Hometown of Chinese Chestnut", "Hometown of Chinese Walnut", "Shandong Southeast Vegetable Garden", "Hometown of Chinese Tea", "Hometown of Chinese Whitebait" and so on.
    Linyi is located in the Yimeng mountains and plains.
    It has a pleasant climate, rich agricultural and biological resources, convenient transportation, developed logistics, and good natural ecological conditions.
    It has unique conditions for the development of modern agriculture such as pollution-free, green and organic agricultural products.
    Linyi modern agriculture has formed a one-stop operation of production and sales, and an integrated development pattern of trade, industry and agriculture.
    In recent years, Linyi City has vigorously promoted the brand building of high-quality agricultural products base.
    At present, the area of ​​high-quality agricultural products base has reached 5,748,200 mu, increasing the base area by 105.
    90,000 mu; create 239 "standard parks" for fruit and vegetables, 203 high-quality agricultural product industrial parks; 42 influential agricultural products regional public brands, 98 corporate product brands, ranking first in the province; "three products and one standard" certification Reached 1,737, ranking first in the province.
    Among them, the number of landmark agricultural products ranks first in the province, and the green food certification ranks in the front of the province; the city’s vegetable, edible fungus, fruit, tea and other vegetable basket products have a "three transformation rate" of 53% .
    The Linyi experience and practice of implementing three brands of co-creation, three measures simultaneously, and three parties' joint efforts in brand agriculture is worth learning.
    Major launch of "Made in Linyi" Linyi City launched the name "Made in Linyi" as an endorsement of agricultural product value, which provides stronger support for the growth of regional public brands of agricultural products and corporate product brands in all counties and districts of Linyi.
    "Made in Linyi" is the biggest common ground of different types, attributes and characteristics of agricultural products such as Cangshan garlic, Cangshan pepper, Mengyin peach, Pingyi honeysuckle, Yinan cucumber, Junan peanut, Feixian walnut.
    The “produced in Linyi” agricultural product value endorsement has three prominent functions: one is to become a natural link between agricultural products in Linyi counties and districts; the other is to become a note for the origin of each agricultural product, which can provide an endorsement of the origin value for regional public brands and corporate products.
    Provide themes for marketing activities; the third is to form Linyi's brand name card portfolio with regional public brands or corporate product brands, effectively promoting the city image of Linyi.
    It is understood that in order to further promote the brand building of Linyi agricultural products, give full play to the natural endowment and quality advantages of Linyi agricultural products, explore the cultural context of Linyi agricultural products, and enhance the value of the public endorsement of Linyi agricultural products, the Linyi municipal government commissioned an agricultural consulting agency to develop the Linyi agricultural products brand.
    The formulation of the strategic plan provides an action plan and guidelines to promote the transformation of Linyi from a large brand agricultural city to a strong brand agricultural city, and puts forward the endorsement of the value of agricultural products "produced in Linyi".
    This move will help create a more valuable and practical brand image of Linyi agricultural products.
    Ecological Yimeng? Da De Farming The Linyi agricultural product brand agricultural development strategy conference introduced the concept of "farming by virtue" for the first time in the country, integrating the advantages of Linyi's agricultural natural resources, and combining the conscious behavior of Linyi farmers to act firmly in accordance with the highest ethical standards, showing Linyi The high level of agricultural production activities in the city also demonstrates the strategic position of Linyi to establish a city and build a strong agricultural city, integrate regional cultural heritage into the construction of agricultural products brand, and gradually enrich and expand the ideological connotation of Linyi brand agriculture, which will become Linyi Agriculture.
    New highlights.
    In view of the status quo of brand agriculture development, the Linyi City Government took the lead in the province and even the whole country, and clarified the agricultural development strategy of agricultural products brands, which will promote the value mining and development of a group of agricultural products regional public brands, and then drive a group of high market share and efficiency.
    Prominent enterprise product brand development and growth, to realize the transformation of Linyi from a brand agricultural city to a brand agricultural city, and to realize the leap-forward development of Linyi's agricultural brand construction level from "Shandong leading" to "national model".
    This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.

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