Macy's is committed to the Chinese market.

While Macy's has always wanted to do well in the Chinese market, it has always taken a cautious stepMacy's said it had no plans to open a store in China, but that it might consider it in the future, based on the company's experience running e-commerceMacy's Inc., a well-known U.Sdepartment store retail giant To open a flagship store at Tmall InternationalQNe
On August 12th Macy's announced that it had established Macy's China Limited in Hong Kong with The Company's Feng Group, which owns 65 per cent of the shares and 35 per cent of Feng's RetailIn the second half of this year, Macy's will open its flagship store at Alibaba's Tmall International through a joint ventureQNe
Alibaba said Macy's was the first U.Sdepartment store to enter Tmall InternationalIt's also the first time Macy's has been in China's third-party online retail platformMacy's flagship store at Tmall International will be supplied by the joint venture's Hong Kong inventory, while local orders in Hong Kong will be distributed by Yu Lifeng Logistics, owned by Feng's Retail, which is Alipay's main payment channelQNe
Macy's has been selling goods to more than 100 countries, including China, on Macy's.com since 2011, all from the U.Sto overseas consumersQNe
This is the second time Macy's has looked for a partner to test water with a Chinese e-commerce companyIn 2012, Macy's invested $15 million in Beijing Star River Fashion Technology Co., Ltd., which operates fashion e-commerceBut the attempt failed - shortly after Macy's took a stake, The Company reported bankruptcy, layoffs and a steady stream of new investmentQNe
Despite the lessons of failure, the continued weakness of the U.Sdomestic market has forced Macy's to seriously look for access to overseas markets such as ChinaOn August 12, Macy's reported its second-quarter results for fiscal 2015, net income for the second quarter ended Aug1 was $217 million, down 25.7 percent from a year earlier, and diluted earnings per share fell to $0.64 from $0.80 a year earlier, short of market expectationsQNe
"We have been following the development of the Chinese market for many years and realize that to be successful, we need the right partners to help us grasp the unique needs and characteristics of Chinese consumersFeng's retail has a wealth of experience and expertise in Chinese retail, and the cooperation between the two companies is very helpful in carrying out and operating our test water Terry Lundgren, chairman and chief executive of Macy's, said in a statement QNe
　　The joint venture plans to invest $25 million in working capital over the next 18 months, in line with the equity ratio, and is expected to sell $50 million in China in 2016 Kent Anderson, Macy's executive and longtime president of Macys.com, will serve as general manager of the joint venture QNe
　　Peter Sachse, Macy's chief innovation and business development officer, said the group had begun to work with Alibaba on a number of projects over the past year, including access to Alipay at macys.com and promotions on last year's Black Friday It is believed that Macy's stores at Tmall International will help the Group better assess its future international development strategy QNe
　　While Macy's has always wanted to do well in the Chinese market, it has always taken a cautious approach Macy's said it had no plans to open a store in China, but that it might consider it in the future, based on the company's experience running e-commerce Macy's Inc., a well-known U.S department store retail giant To open a flagship store at Tmall International QNe
　　On August 12th Macy's announced that it had established Macy's China Limited in Hong Kong with The Company's Feng Group, which owns 65 per cent of the shares and 35 per cent of Feng's Retail In the second half of this year, Macy's will open its flagship store at Alibaba's Tmall International through a joint venture QNe
　　Alibaba said Macy's was the first U.S department store to enter Tmall International It's also the first time Macy's has been in China's third-party online retail platform Macy's flagship store at Tmall International will be supplied by the joint venture's Hong Kong inventory, while local orders in Hong Kong will be distributed by Yu Lifeng Logistics, owned by Feng's Retail, which is Alipay's main payment channel QNe
　　Macy's has been selling goods to more than 100 countries, including China, on Macy's.com since 2011, all from the U.S to overseas consumers QNe
　　This is the second time Macy's has looked for a partner to test water with a Chinese e-commerce company In 2012, Macy's invested $15 million in Beijing Star River Fashion Technology Co., Ltd., which operates fashion e-commerce But the attempt failed - shortly after Macy's took a stake, The Company reported bankruptcy, layoffs and a steady stream of new investment QNe
　　Despite the lessons of failure, the continued weakness of the U.S domestic market has forced Macy's to seriously look for access to overseas markets such as China On August 12, Macy's reported its second-quarter results for fiscal 2015, net income for the second quarter ended Aug 1 was $217 million, down 25.7 percent from a year earlier, and diluted earnings per share fell to $0.64 from $0.80 a year earlier, short of market expectations QNe
　　"We have been following the development of the Chinese market for many years and realize that to be successful, we need the right partners to help us grasp the unique needs and characteristics of Chinese consumers Feng's retail has a wealth of experience and expertise in Chinese retail, and the cooperation between the two companies is very helpful in carrying out and operating our test water Terry Lundgren, chairman and chief executive of Macy's, said in a statement QNe
　　The joint venture plans to invest $25 million in working capital over the next 18 months, in line with the equity ratio, and is expected to sell $50 million in China in 2016 Kent Anderson, Macy's executive and longtime president of Macys.com, will serve as general manager of the joint venture QNe
　　Peter Sachse, Macy's chief innovation and business development officer, said the group had begun to work with Alibaba on a number of projects over the past year, including access to Alipay at macys.com and promotions on last year's Black Friday It is believed that Macy's stores at Tmall International will help the Group better assess its future international development strategy QNe