Ma Yun's move forces the separation of medicine?

Source: Cypress blue 2014-11-21 although the Internet based prescription drug liberalization policy has not yet been implemented, Alibaba has taken the lead in obtaining the pilot approval for Internet sales of prescription drugs, and plans to conduct the pilot in General Hospital of Beijing Military Region and Hebei province In Hebei, Alibaba not only has the qualification of Internet sales of prescription drugs, but also will be involved in the electronic prescription link in hospitals This is the first time for the Internet industry to wade into the water Previously, the Hebei provincial government and Alibaba Group signed a strategic cooperation framework agreement in Shijiazhuang Alibaba's chief technology officer, chief operating officer, Alibaba health chairman, Yintai chairman, etc were all present at the site In addition to the Secretary of the provincial Party committee, the provincial governor and several members of the Standing Committee of the provincial Party committee, Hebei provincial government also attended by the main principals of relevant government departments and cities People familiar with the matter told reporters that such "high standard" cooperation is rare There are eight key cooperation items in the strategic cooperation framework agreement, and "intelligent drug supervision" is the top priority According to the agreement, Alibaba and Hebei cooperate to build a comprehensive business platform covering the safety supervision of drugs, cosmetics, health food and medical devices; based on cloud computing, the application demonstration of big data of drug supervision takes drug electronic supervision as the starting point, and electronic supervision of China's drug electronic supervision network, medical institutions' drug (vaccine) electronic supervision network and Shijiazhuang medical insurance drug monitoring and prescription“ The "cloud" pilot experience has been gradually extended to the whole province Ma said that the breakthrough point of Alibaba's cooperation with Hebei is in the medical field, and Alibaba will place its hospital platform for online medical sales in Hebei According to people familiar with the matter, the principle of Alibaba's e-prescription platform is similar to taxi app: patients can download Alibaba health mobile app on smart phones After seeing a doctor in a hospital, the prescriptions issued by doctors will enter Alibaba's e-prescription platform through the hospital information system If patients want to purchase drugs in the hospital, they can use app The app will distribute the drug purchase request to the nearby drugstore, which can grab the order "This is a revolutionary subversion." According to the people familiar with the matter, online Alibaba's e-prescription platform will mean that hospital pharmacies are gradually elevated, the interest relationship among hospitals, doctors and pharmacies is expected to be cut off, and the "separation of medicine" is expected to be truly implemented Without pharmacy revenue, it is an unprecedented challenge for hospitals and doctors "Of course, the hospital does not have the power to support, which is equivalent to transferring the profits of the hospital's drug markup to Alibaba, but this is a reform directly led by the provincial government With an administrative order, the hospital cannot be left unchanged." According to the head of a hospital in Hebei Province, the provincial government may compensate for the decrease of hospital income through financial subsidies Alibaba's pilot in Hebei Province is just beginning Whether it can be popularized nationwide remains to be seen "I heard that Alibaba is going to stimulate e-prescription through subsidies." According to the head of a hospital in Hebei Province, Alibaba may follow the same pattern as the taxi app, giving doctors a rebate and patients a discount through two-way subsidies "But if this is the case, and the interests between doctors and drugs are connected again, the significance of this reform will obviously weaken." "Ali dares to be a promoter of the pharmaceutical industry We, the industry leaders, dare not move and take the lead in opposing Only people like Ma Yun can promote social progress " Long Yan, chairman of deshengtang pharmacy in Gansu Province, said, "in the past, it was inconvenient to take a taxi and the service was poor Didi taxi and fast taxi solved these problems in the taxi industry, because taxi software can score drivers If 95095 can also evaluate doctors and drugs, it can also improve medical services and ease the doctor-patient relationship " Internet thinking and medical e-commerce: the transformation forced Ali to enter into the medical e-commerce officially There is no doubt that the transformation of the pharmaceutical circulation industry will inevitably lead to the possibility of industrial transformation Even the obstacles that we think cannot be broken through in the pharmaceutical industry for many years may be changed under the control of Internet thinking Separation of medicine may be faster than people in the industry expected? Is the change of pharmaceutical e-commerce to the industry pattern more significant than the industry imagined? Alibaba IPO has become the largest amount of financing in the history of the world Everyone is concerned about how the "huge sum" will be spent? It is reported that Ali health is buying a holding health company for a large state-owned enterprise, and the general manager of the company has also gone to Alibaba After this, Haihong holding Alipay took the lead in PBM business and built the medical payment system Internet companies involved in medical health, it seems that some Wind Horse cattle do not match But Ma Yun said: "outsiders can't understand our investment, but they haven't understood Ali in the past decade Ali's idea is different from others." The essence of Ma Yun's "medical dream" is here It's not only Ali who has the medical dream, but also Ma Mingzhe who has bought store 1 and kuaijiejie, and has set up a team in Shanghai There are also e-commerce giants Jingdong and pharmaceutical giant Jiuzhoutong, who are also laying out their medical e-commerce and mobile medical, and sketching their health industry chain What is Internet thinking? It is jokingly called "the wool comes from the pig and the dog pays for it" In fact, in the fierce competition, a new marketing mode - free mode has been born In the next few years, the free mode will continue to penetrate into various industries, which will not only accelerate the shuffling within the industry, but also accelerate the shuffling between industries Internet thinking will make the boundaries between industries more blurred, or will completely subvert the cognition of the original industry Some say it's an angel, some say it's a devil, but no matter what, it's quietly coming to the pharmaceutical industry, and what we have to do is quickly adapt to it and transform After the promulgation of the new national e-commerce policy "Internet food and drug management supervision and management measures", faced with the opportunities and challenges of lifting the ban on online sales of prescription drugs, lowering the entry threshold of pharmaceutical e-commerce, and liberalizing the distribution of third-party drugs, what is the development trend of pharmaceutical e-commerce? How does the pattern of e-commerce giants' involvement in the industry change? What will happen to the change of industrial structure such as separation of medicine? During the 72nd national drug fair to be held in Guangzhou, on November 25-26, the 26th China Pharmaceutical Industry Development Summit Forum held by China Pharmaceutical Enterprise Management Association invited Alibaba Ali health chief operating officer, Jingdong Mall pharmaceutical e-commerce CEO, chairman of good pharmacist of Jiuzhoutong group and CEO of dingxiangyuan , chairman of Baiyang Pharmaceutical Group and other leading enterprises of pharmaceutical industry and Commerce e-commerce, pharmaceutical commerce e-commerce and third-party e-commerce platforms, share what they are doing and what they will do? What should we think about and learn from other enterprises?