Looking for new focus of traditional Chinese medicine industry

[market analysis of China Pharmaceutical network] in recent years, in the traditional Chinese medicine industry, policies have been issued intensively, which also reflects the increasingly clear support attitude and strength of the state for the traditional Chinese medicine industry In the Internet + traditional Chinese medicine industry forum of "changing situation - looking for new focus of traditional Chinese medicine industry", the trend analysis report of "Internet + traditional Chinese medicine" industry venture capital analyzed the trend of industry venture capital (looking for the new focus of traditional Chinese medicine industry and trying three main layout pictures: Baidu pictures) the report made statistics of 73 more active products of traditional Chinese medicine industry on the market at present, and conducted in-depth interviews with 20 of them It includes in-depth case analysis of six products, in-depth layout analysis of eight pharmaceutical enterprises, and perspective display of five professional investors, as well as case analysis of four overseas Chinese medicine industry startups Policy support: the five directions of entrepreneurship were encouraged The outline of strategic planning for the development of traditional Chinese medicine (2016-2030), which was issued in February 2016, is the five directions for the development of traditional Chinese medicine in the next 15 years Informatization of traditional Chinese medicine: promote "Internet +" traditional Chinese medicine We will vigorously develop new medical service models such as TCM telemedicine, mobile medicine and smart medicine, and gradually establish a standard system for TCM data sharing and exchange across hospitals Explore the Internet to extend the application of online TCM medical services such as medical orders, electronic prescriptions, etc., and provide convenient services such as online booking diagnosis and treatment, waiting for a doctor's reminder, pricing payment, diagnosis and treatment report query, drug distribution, etc by using mobile Internet and other information technologies; strengthen the application of big data of TCM According to the statistics of the World Health Organization, traditional Chinese medicine has been recognized in 29 countries and regions including Australia, Canada, Austria, Singapore, Vietnam, Thailand, the United Arab Emirates and South Africa in the form of national or local government legislation, and 18 countries and regions have incorporated traditional Chinese medicine into medical insurance In addition, the traditional Chinese medicine industry is attracting more and more international tourists in China The three challenges need to be solved Although the market of traditional Chinese medicine industry is very large, the state also supports it at the policy level But at present, there are still problems such as the shortage of TCM talents, the confusion of TCM market, and the low efficiency of TCM treatment and inheritance In 2011, the State Administration of traditional Chinese Medicine released the results of the national survey on the basic situation of traditional Chinese medicine The results show that there are only about 400000 people of TCM in China There are only about 3 TCM practitioners per 10000 people in China In the future, due to the lack of resources, ecological crisis and other factors, it may be more difficult to obtain authentic Chinese medicine Although all parties are trying to change the status quo, the effect still needs to be improved On the one hand, the low efficiency of traditional Chinese medicine is reflected in the low efficiency of TCM knowledge inheritance, on the other hand, the lack of objective evaluation standard of TCM diagnosis and treatment effect We will strengthen the construction of information infrastructure in traditional Chinese medicine hospitals and improve their information systems Establish a network verification mechanism for the authenticity and effectiveness of patients' prescriptions, and realize the vertical connection and horizontal communication with population health information We will improve the system of information statistics of traditional Chinese medicine, and establish a nationwide network direct reporting system for comprehensive statistics of traditional Chinese medicine Health management and chronic disease management: establish a comprehensive chronic disease prevention and control network and working mechanism of division and cooperation between traditional Chinese medicine hospitals and grass-roots medical and health institutions, disease prevention and control institutions, and accelerate the formation of hierarchical diagnosis and treatment order of acute and chronic treatment We will promote the establishment of community health management mode that integrates traditional Chinese medicine into the content of traditional Chinese medicine, carry out TCM health intervention for high-risk groups, and improve the level of TCM health management at the grass-roots level; vigorously develop TCM non drug therapy, and give full play to its unique role in the prevention and treatment of common, frequently occurring and chronic diseases Health care services and products of traditional Chinese medicine: support social forces to hold health care institutions of traditional Chinese medicine, realize group development or chain operation, explore the health insurance mode of traditional Chinese medicine integrating health culture, health management and health insurance; encourage traditional Chinese medicine hospitals and doctors of traditional Chinese medicine to provide technical support for health care institutions of traditional Chinese medicine, such as health consultation, conditioning and medicated diet Promote the popularization of health care knowledge of traditional Chinese medicine and health care technologies and methods such as physical therapy and massage that are easy to master; encourage traditional Chinese medicine institutions to make full use of modern science and technology such as biology, bionics and intelligence, and develop a batch of health food, health supplies and health care equipment We will speed up the construction of technical and industrial systems for the prevention and treatment of diseases in traditional Chinese medicine We will promote a healthy work and life style that integrates the concept of "prevention of disease" with traditional Chinese medicine Traditional Chinese medicine for the aged: promote the integrated development of traditional Chinese medicine and the aged, and promote the medical resources of traditional Chinese medicine to enter the elderly care institutions, communities and households We will support the cooperation between elderly care institutions and medical institutions of traditional Chinese medicine, establish a green channel for rapid medical treatment, and encourage medical institutions of traditional Chinese medicine to provide services such as door-to-door consultation, physical examination and health consultation for the elderly TCM doctors are encouraged to provide health consultation and conditioning services in elderly care institutions We will encourage social capital to build new nursing homes and sanatoriums that focus on health care and old-age care with traditional Chinese medicine, explore the establishment of institutions that combine traditional Chinese medicine with traditional Chinese medicine, and build a number of demonstration bases E-commerce of traditional Chinese medicine: develop e-commerce of traditional Chinese medicine Use big data to strengthen the collection of production information of traditional Chinese medicine and the dynamic monitoring, analysis, prediction and early warning of prices The advantages and challenges of the six entrepreneurial opportunities of TCM industry provide six opportunities for the Internet + TCM industry These six opportunities are TCM outpatient information system, TCM e-commerce, TCM tool products, healthcare massage products, TCM consultation products and chain TCM libraries At present, the key words in the market are "traditional Chinese medicine", "traditional Chinese medicine" or "traditional Chinese medicine" There are more than 1100 kinds of APP products that can be checked In addition, some of them have no app products, only wechat or PC products, and there are more than 2000 kinds of Internet + traditional Chinese medicine products on the market From a regional perspective, at present, the Internet + TCM industry entrepreneurship projects are mainly concentrated in Beijing, Shanghai and Guangdong In terms of time, the number of Internet + TCM startups has gradually increased since 2013 In 2015, there was a small upsurge in this field From the perspective of product operation mode, it can be divided from two aspects In terms of use scenarios, at present, 40% of the products adopt the o2o mode, and 30% of the products adopt the pure online mode According to the target users, there are more B2C products, 61% In terms of quantity, at present, there are many TCM tools products, accounting for 37%, followed by health massage products, accounting for 27%, and the number of TCM outpatient information system is small Chain TCM libraries: the time for chain TCM libraries to start their business is generally earlier With the development of mobile Internet technology, traditional TCM libraries have joined in information technology to upgrade their products Health massage: health massage products mainly focus on o2o mode, only some products use O + O (online and offline combination) mode Tools of traditional Chinese medicine: tools products mainly focus on "knowledge base", most of which focus on disseminating knowledge of traditional Chinese medicine In addition, there are artificial intelligence aided diagnosis system, intelligent hardware and online education products TCM consultation: TCM consultation products include pure online and o2o models Diagnosis fee and medicine fee are the two main profit ways of consultation products Traditional Chinese medicine e-commerce: Traditional Chinese medicine e-commerce products are mainly B2B mode It mainly solves the problems that it is difficult to trace the source of traditional Chinese medicine and control the quality of products SaaS and PAAS are two common product forms of TCM outpatient information system With the rapid development of traditional Chinese medicine, the service capacity of traditional Chinese medicine enterprises has been significantly enhanced, and the scale of traditional Chinese medicine industry has been significantly expanded According to the data of the National Bureau of statistics, in 2014, the scale of Chinese patent medicine market in China has reached more than 570 billion yuan, accounting for 30% of the domestic medicine market, the export of traditional Chinese medicine has reached 7.559 billion yuan, and there are 1592 Chinese medicine manufacturers in China At present, the proportion of drugs in the terminal market of the whole hospital is gradually declining, so is the proportion of Chinese patent medicine There are two main reasons for this trend On the one hand, medical insurance cost control has brought great pressure to hospitals, and they need to gradually reduce the proportion of drugs In May 2015, the general office of the State Council issued the guidance on the pilot comprehensive reform of urban public hospitals, which requires that the proportion of public hospitals in the pilot cities (excluding Chinese herbal pieces) should be reduced to about 30% by 2017 Second, the price of drugs continues to fall due to the bidding price reduction In this market environment, if Chinese medicine enterprises want to survive better, they should gradually try various new marketing modes and operation modes At present, there are three main directions for TCM enterprises to lay out the Internet They are: self built, third-party platform, o2o layout; closed-loop TCM diagnosis and treatment service through Internet platform; upstream and downstream TCM industry through B2B e-commerce platform Large market: Traditional Chinese medicine is expected to become a trillion level industry According to the data released by the national health and Family Planning Commission, by 2013, the market scale of traditional Chinese medicine industry in China had exceeded 600 billion yuan, and increased by more than 30% every year Among them, at present, the proportion of diagnosis and treatment volume of grass-roots Chinese medicine in the total diagnosis and treatment volume of grass-roots is only 20%, and its output value has reached 125.3 billion, while the proportion required by the government to reach about 30% in 2020, according to which, the market scale of grass-roots Chinese medicine in 2020 is estimated to reach 188 billion yuan In addition, data shows that at the end of 2014, the output value of Chinese herbal medicine industry reached 164.2 billion yuan According to the data of Sinopharm, China's demand for Chinese herbal medicines was 2.9 million tons in 2014 and will reach 6.7 million tons by 2020 At that time, the output value of Chinese herbal medicine industry will reach 379.3 billion There are two main reasons for the large market scale of TCM industry From the domestic point of view, Chinese medicine industry complies with the policy environment of hierarchical diagnosis and treatment First of all, compared with western medicine, traditional Chinese medicine has more complete characteristics, with the characteristics of "one person into a doctor" Traditional Chinese medicine doctors can make diagnosis without relying on too many large-scale instruments, which is consistent with the medical environment of the primary medical market Secondly, the data shows that in 2014, the outpatient cost of the General Hospital of traditional Chinese medicine is about 15% lower than the average of the general hospital, and the inpatient cost is 34.7% lower than the average of the general hospital The relatively low treatment cost of traditional Chinese medicine can effectively alleviate the economic burden of the grassroots residents In addition, the concept of "prevention before disease", "prevention after disease" and "prevention after treatment" of traditional Chinese medicine has significant advantages and mass basis in the prevention, care and rehabilitation of common and chronic diseases at the grass-roots level In terms of foreign market environment, traditional Chinese medicine has become "popular" in the international market At present, traditional Chinese medicine has spread to 183 countries and regions in the world, and has signed intergovernmental agreements with more than 80 countries.