Looking at the business logic of brand enterprises from the results of "Double 11" paint e-commerce in 2015

Global Coatings Network News:

At 24:00 on November 11, real-time data from Alibaba's "Double Eleven" throughout the day showed that Tmall's double eleven transactions were RMB 91.

Looking at the business logic of brand enterprises from the results of "Double 11" paint e-commerce in 2015

Comparison of online transaction volume of paint brands in 2015 and 2014 on "Double 11"

Nippon and "The Little Prince"

In the future, every company will become a mobile Internet company

The development of the Internet first pulls consumers’ attention from television media to computers, and then from computers to mobile devices such as mobile phones and tablets.
"Head-down people" can be seen everywhere.
The era of waiting for customers to come is gone.
The Internet In the era, consumers are becoming more and more aware of "individualization" and they only look at what they like.

There is no ever-selling product on the market, which is determined by the product life cycle theory.
Products are produced to meet the needs of consumers in the market.
Consumers in different periods have different consumption tendencies, so different requirements are put forward for products.
Because the homogeneity of paint products is serious, because users are seeking to be different, the role of innovation consciousness is becoming more and more important in this era.
Products are the backing of all development.
The development of a brand must study user psychology and create explosive products.

You can't just have users, no fans, you need someone to buy it, and someone loves it: when we go online all the time, it also means that we are expressing opinions all the time.
Therefore, as a brand, you have more time to talk to consumers.
Successful brands will make good use of this opportunity to create opportunities for dialogue with fans, so that users who originally love will love you more, so that potential customers can first become your fans and start to understand you.

This is the age of self-media.
Every consumer is a media.
Driven by self-propagation, creating topics is more important than advertising.
No one will take the initiative to press the forward button for your home advertisement, unless you create a topic that touches his heart.
Take Chenyang Water Paint as an example.
Chenyang Water Paint is better than some national paint companies in terms of manufacturing topics.

The market competitiveness of an enterprise is often reflected in the extent to which its products meet the needs of consumers and their leadership.
If you want users to continue to be interested in you, you must always keep yourself fresh.
Moreover, people's needs are endless and will never stay on the same level.
New products are the fist of an enterprise and the strength of its sustainable development.

In the Internet age, brand strategy occupies the absolute advantage of brand development.
A brand with temperament is by no means a "wallpaper", but to develop into a big tree.
I have my own position and remain unmoved.

Summary: When an opportunity arises, brand paint companies will seize the opportunity that is fleeting, and their sensitivity to market consumer groups determines the length of their development.