Liu Yonghao: The feed industry can not be simple scale.

Introduction: OA show ('918 '); "the third summit of leaders of Listed Companies in China" was held in Chengdu on November 29The third summit of leaders of Chinese listed companies was held in Chengdu on November 29The following is the speech record: I'm very happy that X7A can attend the third China listed company leaders summit hereChengdu is my hometown, and our new hope company is also in Chengdu, so as the host, welcome entrepreneurs and media to Chengdu, Sichuan, to see the development of Chengdu and experience the beauty of the land of abundanceAs a listed company, X7A has worked hard for 31 years under the market economy system since China's reform and opening upThere are many experiences in the transformationWe started our business very early in ChinaAt that time, I went to the sea with my brothers and raised more than 1000 yuanNow, more than 1000 yuan has become our sales of nearly 100 billion yuanWe have made progress in the Chinese market and the world market, and we have made certain achievementsBy what? I often think that we rely on China's huge market, the opportunities provided by China's constant change, the efforts of our employees and our own effortsHowever, I still want to say that China's continuous opening-up has given us the greatest sourceX7A I remember that at the beginning of our business, my brothers and I first installed TVIn Xinjin County, Chengdu, we were the first family to have our own TVAt that time, the TV, the small bowl for eating, the long monitor, dozens of electronic tubes, with sound, could see people movingAt the beginning of the reform and opening up, we thought we would install the sound systemWe could install the sound system in the production team We provided technology Many people asked us to do it If we couldn't get it, we would do it This kind of thing must inspire the brigade We pulled the first sound system we installed to the compound of the commune with a car Many children ran, jumped and wrote with us Remember to see a stereo pulled on our car What did he ask? I said, we are going to build the sound system Who will build the sound system? I said we, who are you? I said that our brothers and the production team build the sound system together Who are your brothers? My name is Liu Yonghao After listening for about a minute, he said that this was a capitalist road, which he could not do It was really too early at that time It was 80 years ago, too early In those years, it was always said that we would rather have socialist grass than capitalist seedlings At this time, it's obviously impossible for a person to make a stereo There is no way Two years later, we began to make quail Since the reform started in the countryside, the Secretary of the county Party committee we went to directly said yes He said that now we advocate rural professional households You can bring science and technology to the countryside So we raise quail without feed We make feed ourselves, because you can't buy corn without food stamps There's no way We used quail eggs to exchange food stamps with farmers At that time, we said that food stamps could not be sold We said that we didn't sell them or buy them We just exchanged them Some people said that they would sue us, arrest us, and speculate Fortunately, at that time, we were not big enough At that time, we were not ruthless to us, and we were not arrested That's how we started to make feed Just now, Mr Yang from Zhengda, Thailand, said that in fact, we do feed with Zhengda University of Thailand We do quail feed, no amino acids, we go to Shenzhen to buy, found that there is a factory in Zhengda, business is very good, to buy his feed to line up I went in and saw that it was amazing that they produced golden and granular feed, and even there was such a long line from Shenzhen to Sichuan I think Sichuan is the largest breeding province So, I came back, and we began to think about feed, pig feed, and we started to produce feed in Sichuan We have eliminated all quails for feed There is no technology, no capital, we make our own equipment, we do our own research, and after a period of time, scientific and technological feed has come out Some people say that this is the first batch of domestic scientific and technological feed At that time, we started to compete with state-owned enterprises step by step Because we don't have food stamps, we can only buy corn in the market at a higher price We were not on the same starting line as state-owned enterprises At that time, feed factories were all state-owned In this case, the price of others is half of ours, and our raw materials are twice as high as theirs How can I compete We rely on technology, quality and gradually become famous In order to meet the needs of the market, farmers and friends line up to buy our feed What's the situation? There's no way We broke our billing window and the house We were in the middle of the dam, climbing over the wall and resting on it There was a long queue At that time, as long as you have good products, all of them could be sold We came here step by step, so Zhengda is our teacher When I went to Thailand, I said thank you for giving us some inspiration Since then, we have been the largest feed manufacturer in China We have exceeded 16 million tons of feed Step by step we have come to the present Some people say that it is the status of a big feed country We have been expanding our scale In the past few years, as long as we expand our scale, we will surely have better efficiency and be able to make more money The bigger you are, the less money you will make The more people you use, the higher the cost We are rethinking, especially in recent years, the Huangpu River floating dead pig incident and so on, which has a great impact on our industry How to make our cost lower, we can not simply take the road of scale X7A so, we're doing research, we're thinking about innovation How to innovate? Just now, Thailand Zhengda talked about his innovation We also want to, how can we innovate? Thailand Zhengda has made a lot of enterprises in China, but its global enterprises are also very many It is a good enterprise After our research and consideration, we believe that our market competition is very intense, and we should participate in the world competition The result shows that after we go abroad, our competitive advantage is still strong Our technology, quality, management, especially the spirit of Chinese people are good We have gained preliminary experience in Vietnam, the Philippines, Cambodia and many other countries Then we start from Southeast Asia to South Asia, from South Asia to the Middle East, from the Middle East to Africa Now we are building factories in Egypt, Turkey, South Africa, and many countries X7A in these countries, we find that our investment income is higher than that of China, and our employees, cadres, their systems, their hard work and spirit are behind those of foreign companies So we propose that our transformation must be transformed and upgraded First of all, how can we go global and seek development overseas? We have summed up an experience of building factories in overseas developing countries Now we have 35 factories overseas, and more than 10 are expanding every year Purchase platforms and technologies in overseas developed countries Recently, we have increased the cooperation of overseas developed countries X7A in addition, resources are bought in countries with abundant resources Recently, you can see that in New Zealand, we have bought shares of some dairy enterprises We use local grass, local sunshine and local cattle to produce the best milk in New Zealand, and then we produce and process the best infant milk powder in New Zealand, which supplies the Chinese market People in China adopt a new model locally As you all know, what is our assessment? It's an American evaluation company, but who made it? Most of them are in China Whoever is producing in China may have Foxconn's production in Chengdu How many people are there in Foxconn? Millions of people But Foxconn's products, which are invisible at all, adopt this mode of generation processing American production and control their own technology, their own research and development, their own sales, and put the processing in China Why can't we Chinese learn this model? We Chinese lack sheep, sunshine and water Why don't we go abroad? Where there are many land resources, sunshine and water, how about using these resources? We're not the best supplier of these brands to the Chinese market After two years, we hope to produce our own brand of infant milk powder market, but we didn't expect the effect to be particularly good The first batch will be taken out and emptied as soon as we rob, because our quality is good, because our source is reliable, because the environment of this place is particularly good Because we are controlling and selling ourselves, and we have come out of a new mode, which may be an innovation X7A is the second largest agricultural listed company in New Zealand, which is quite good We use New Zealand's sunshine, land, cattle, to produce milk, meet the Chinese market, and supply the Chinese market In addition, we are particularly concerned that the price of beef in China has gone up tremendously I remember 30 years ago, the price of chicken was the most expensive in China, and the price of pig was the second most expensive Beef is the cheapest, beef is the cheapest, pig is the cheapest, and chicken is the most expensive As a result, now in turn, the price of cattle is the most expensive The price of cattle is twice the price of pigs, and more than twice Because cows need to eat grass, grass needs land, sunshine and water We don't have so many resources Beef is a luxury now What should I do? We can only go out In Australia, New Zealand and Brazil, we are actively discussing with relevant companies Through joint acquisition or holding acquisition, we can ask for this resource The resources we want here are land, sunshine and water We have processed them into products in the global market and Chinese market Maybe this is also an innovation X7A we build factories in overseas developing countries and buy technology in developed countries Recently, our very famous companies are having extensive discussions How can we jointly invest in it, contact it, develop it, and do more in China Of course, in China, we are also considering the development of new models We can't simply rely on scale In the past, we used to make more money with larger scale, but now we are not We're thinking about building a number of communities, setting up a number of sites across the country and raising a lot of pigs I provide technology and financial guarantee services We support several family farms and pig cooperatives We are united on the road of common prosperity Cooperatives are short of funds and talents, and we can solve these problems together What do they need most? It's money The bank doesn't give them loans They have no mortgage The bank says your pigs, chickens and ducks are alive and can't be mortgaged adopt