Liu Yonghao: it's good for more enterprises to enter agriculture

introduction:

It is a good thing that more investors are entering the agricultural sector, especially when high-tech companies and Internet companies are willing to invest in agriculture, which is sure to bring innovation and vitality to this traditional industry
Liu Yonghao, founder of Sichuan New Hope Group, is currently a member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and deputy director of the CPPCC Economic Committee
On May 22, 2013, the "feed king" announced that he would no longer take up the post of chairman of New Hope Group, and his daughter Liu Chang officially took over
Liu Yonghao, who has been in the field of agriculture and animal husbandry for 30 years, gave an interview to a reporter from the Beijing News shortly after leaving office to discuss his views on the economic situation this year and the past decade, as well as on the future and future agricultural trends of the New Hope Group
In his view, the development of agriculture must be from the traditional "small, scattered, disorderly" to modernization and business model innovation

The current market is becoming saturated Beijing News: How do you evaluate the economic situation in 2013? Liu Yonghao: About two or three years ago, some industries in our country began to experience a decline in profit margins, difficult to operate the situation
In addition to emerging Internet enterprises, high-tech enterprises, traditional manufacturing, export processing industries, including agriculture have been more or less adversely affected
In my opinion, this is the inevitable result of the market economy entering the second stage, that is, the relative surplus stage
enterprises in this pattern of the way out of only one, is change, is innovation
Through industrial upgrading to explore new opportunities, through the "going out" to find another blue sea, through innovative business models to seek new development
Beijing News: As a leading agricultural enterprise, Xinhope in the past decade faced with the economic situation and development opportunities, and now how different? Liu Yonghao: In the past decade, the larger the scale of our industry, the more profitable, the more competitive, and at present, the basic demand of the market tends to saturate, or even slightly surplus
our current new development opportunities are mainly based on two points: First, the market for product diversification and high-quality demand in the increasing, enterprises close to the market, close to consumers have a lot of articles to do; .　Still optimistic about the prospects for agricultural development Beijing News: International well-known investor saros euphemis recently began to buy Chinese stocks, of which, he is very optimistic about agricultural stocks, do you are optimistic about the prospects for agricultural development? Liu Yonghao: I'm still optimistic
We have a huge market of 1.3 billion people, and more importantly, this market is now undergoing dramatic changes, each day is generating huge new demand, not only the need for quantity, but also the need for diversification, quality, food safety
Such a market has a lot of opportunities for agricultural enterprises, especially leading agricultural enterprises
On the other hand, China's agriculture is now in transition, from the traditional small, scattered, chaotic to moderate organization, moderate scale direction of development, which also brings us a great opportunity
Beijing News: New Hope now more and more challenges, NetEase, Wugang, Alibaba, Lenovo, Huawei and other enterprises have announced their entry into agriculture, in which NetEase and Wugang and other enterprises began to raise pigs, Lenovo into modern agriculture, focusing on blueberries, kiwi and other high-end fruit industry, how do you think the new hope how to deal with these challengers? Liu Yonghao, : More and more investors are entering the agricultural sector, which is a great good thing for the development of agriculture
Especially when high-tech enterprises, Internet enterprises are willing to invest in agriculture, will certainly bring innovation and vitality to this traditional industry
On the other hand, agriculture is not only a very traditional industry, but also a very high risk industry, in addition to other industries will also exist in the market risk, capital risk, there are biological risks, food safety risks, so the investment in agriculture, also need to have a full understanding
And we have been in this field for more than 30 years, the industry's understanding and development trends of the judgment is more experienced, at the same time, we must continue to change and continuous innovation
Beijing News: What is the future trend of agriculture? liu Yonghao, : The development of agriculture must be from the traditional small, scattered, chaotic situation, and constantly to modernization and business model innovation
The front-end production process is bound to the end of the market and consumers
.　Family farming is the trend Beijing News: Some people say "being a farmer is the best job", do you agree? Liu Yonghao: With the development of urbanization, more and more farmers moved to the town, there are some people, 90's, or about 2000 to work in the city, now the age to more than forty, nearly fifty, they have a certain insight, but also have a certain amount of savings, but still difficult to take root in the city, so back home, re-choice farming
They won't plow the fields with hoes like they did a dozen or twenty years ago
They are influenced by urban industry, more willing to organize and scale to engage in agriculture, and the economic benefits usually are similar to those earned in urban work, if better development, will also exceed urban migrant workers
for them, it's a good choice
Of course, they need services such as capital, technology, market, etc., and New Hope is looking at such demand and market, is providing such a family farm, small and medium-sized agricultural enterprises to provide professional, integrated services
we hope to build a comprehensive service platform, more for farmers to serve at the same time, the enterprise itself has made great progress, this is our transformation, but also conducive to the development of the new urbanization advocated by the country
Beijing News: What do you most want to happen in 2014? liu Yonghao, : Every Chinese can eat a new hope of chicken or duck, eat assured pork
It is hoped that avian influenza will be brought under control
.　Same question Q: What are you most afraid of next year? Why? .　　A: The most afraid of natural disasters in industries such as avian flu will occur again, because the impact on farmers in our industry is too great, and there is great pressure on urban consumers
.　　Q: What kind of talent would you most like to have? .　　A: We now have more than 30 companies overseas, spread around the world
My English is not good, it is difficult to communicate with the managers in these places
In addition, in the course of international mergers and acquisitions because english is not good I am deeply inconvenienced
we hope to build a comprehensive service platform, more for farmers to serve at the same time, the enterprise itself has been developed by leaps and bounds
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