Liu Yonghao: It's good for more companies to enter agriculture.

Introduction: OA show ('918 '); it is a great good thing for more investors to enter the agricultural field, especially when high-tech enterprises and Internet enterprises are willing to invest in agriculture, it will bring innovation and vitality to this traditional industryLiu Yonghao, founder of Sichuan new hope group, is currently a member of the Standing Committee of the CPPCC and deputy director of the Economic Committee of the CPPCCOn May 22, 2013, the "feed king" announced that he would no longer serve as the chairman of the new hope group, and his female Liu Chang took overLiu Yonghao, who has been in the field of agriculture and animal husbandry for 30 years, accepted an exclusive interview with a reporter from Beijing News shortly after he left office and expressed his views on the economic situation of this year and the past decade, as well as the future of new hope group and the development trend of Agriculture in the futureHe believed that the development of agriculture must be from the traditional "small, scattered and disorderly" to the modernization and business model innovationBeijing News: how do you evaluate the economic situation in 2013? Liu Yonghao: from about two or three years ago, some industries in our country began to suffer from profit margin decline and difficult operationIn addition to the emerging Internet enterprises and high-tech enterprises, the traditional manufacturing industry, export processing industry, including agriculture have been more or less adversely affectedIn my opinion, this is the inevitable result of China's market economy entering the second stage, that is, the phase of relative surplusThere is only one way out for enterprises under this pattern, namely, change and innovationExplore new opportunities through industrial upgrading, find another blue ocean through "going out", and seek new development through innovative business modelBeijing News: as a leading agricultural enterprise, what is the difference between the economic situation and development opportunities the new hope has faced in the past decade and the present? Liu Yonghao: in the past decade, our industry has basically balanced production and marketingThe larger the scale, the more profits, and the more competitiveAt present, the basic demand of the market tends to be saturated, or even slightly surplusAt present, our new development opportunities are mainly based on two points: first, the market demand for product diversification and high quality is increasing, and enterprises have a lot to do in getting close to the market and consumers; second, agriculture continues to transform towards modernization and innovative business modelBeijing News: Soros, an international well-known investor, recently began to buy Chinese stocksAmong them, he is very optimistic about agricultural stocksDo you have a good outlook for agricultural development? Liu Yonghao: I'm still optimisticWe have a huge market with a population of 1.3 billionWhat's more, this market is undergoing dramatic changesEvery day, there are huge new demands, not only for quantity, but also for diversity, quality and food safetySuch a market has a lot of opportunities for agricultural enterprises, especially for leading agricultural enterprisesOn the other hand, China's agriculture is now undergoing a transformation from traditional small, scattered and disorderly development to moderate organization and scale development, which also brings us great opportunitiesBeijing News: new hope now faces more and more challengersNetease, WISCO, Alibaba, Lenovo, Huawei and other enterprises have announced that they will march into agricultureAmong them, Netease and WISCO start to raise pigs, Lenovo will march into modern agriculture, focusing on high-end fruit industries such as blueberries and kiwifruitHow do you think new hope should deal with these challengers? Liu Yonghao: there are more and more investors entering the agricultural field, which is a great good thing for the development of agricultureEspecially when high-tech enterprises and Internet enterprises are willing to invest in agriculture, they will certainly bring innovation and vitality to this traditional industryOn the other hand, agriculture is not only a very traditional industry, but also a very high risk industryIn addition to the market risk and capital risk in other industries, there are also biological risk and food safety riskTherefore, we need to fully understand the investment in agricultureWe have been working in this field for more than 30 years, and we have more experience in understanding the industry and judging the development trendAt the same time, we must continue to change and innovateBeijing News: what is the development trend of agriculture in the future? Liu Yonghao: the development of agriculture must be from the traditional small, scattered and disorderly situation to the modernization and business model innovation The production process of the front-end must be closely connected with the market and consumers of the terminal Family agriculture is the trend of development Beijing News: some people say "being a farmer is the best occupation" Do you agree? Liu Yonghao: with the development of urbanization, more and more farmers have moved to cities and towns Some of them went to work in cities in the 1990s or around 2000 Now they are more than 40, nearly 50 years old They have some experience and some savings, but they are still difficult to take root in cities So they go back to their hometown and choose to work in agriculture again They will not plow with a hoe as they did a decade or two ago Influenced by the urban industry, they are more willing to engage in agriculture in an organized and large-scale way, and the economic benefits they get are usually about the same as those they get from working in the city If they develop well, they will surpass those from working in the city It's a good choice for them Of course, they need services such as capital, technology, market and so on New hope is precisely looking at such needs and markets, and is providing professional and comprehensive services to such family farms and small and medium-sized agricultural enterprises We hope to build a comprehensive service platform, more services for farmers, at the same time, enterprises themselves get considerable development, which is our transformation, but also conducive to the development of new urbanization advocated by the state Beijing News: what do you most want to happen in 2014? Liu Yonghao: every Chinese can eat a chicken or duck of new hope, and all of them can eat pork at ease Hopefully, bird flu will be under control Q: what are you most afraid of next year? Why? A: I'm most afraid of the recurrence of natural disasters in industries such as bird flu, because the impact on our industry and farmers is too great, and the pressure on urban consumers is also huge Q: what kind of talent do you want most? A: now we have more than 30 enterprises overseas, all over the world My English is not good It is difficult to communicate with the managers in these places In addition, I am deeply inconvenient in the process of international M & A due to my poor English We hope to build a comprehensive service platform, more services for farmers at the same time, the enterprise itself has made considerable development.