Liu Yonghao expedites the birth of the third largest feed enterprise in 100 days

Introduction: it took Liu Yonghao only 100 days to surpass Zhengda Group and become a new hegemon from the second in domestic feed industry From the beginning of contact in January, the signing of an agreement in February, to the completion of restructuring in May, he completed the acquisition of Shandong Liuhe group, the third largest feed manufacturer in China, in a low-key and rapid manner "Through capital increase and share acquisition, New Hope Group currently holds nearly half of the shares of Liuhe group I was elected chairman Liuhe " On May 18, Liu Yonghao, who had not been seen for a long time, told our reporter that the new hope group had indeed controlled Liuhe group At present, the financial statements of both parties have been consolidated After the reorganization, new hope group expanded rapidly At present, there are more than 170 subordinate companies, with annual feed output of 6 million tons and total sales of more than 20 billion yuan It has become the first agricultural and animal husbandry enterprise in China and the second in Asia Although Liu Yonghao only invested several hundred million yuan in cash Liu Yonghao is obviously not satisfied with these The goal he set for himself is "to make new hope become the world's top agricultural and animal husbandry enterprise with international competitiveness and discourse power through 10 years of efforts." Liuhe group, the largest farming and animal husbandry enterprise in Shandong Province, is a private farming and animal husbandry enterprise in Qingdao, Shandong Province It was founded in 1992 by Huang Bingliang, Zhang Tangzhi and Zhang Xiaocheng It is mainly engaged in feed, breeding, slaughtering and processing, biology and veterinary medicine In recent years, it has developed rapidly and has become the largest farming and animal husbandry enterprise in Shandong Province According to Huang Bingliang, one of the founders and now vice chairman of Liuhe group, the group's current sales revenue is about 7.5 billion yuan, ranking the top of the industry After Liu Yonghao's new hope group was incorporated, the equity structure of Liuhe group changed dramatically: New Hope Group held nearly 50%, the equity of the three founders of Liuhe group was reduced to about 40%, and the remaining 10% shares were held by the management Until May 18, when the dust of restructuring settled, Liu Yonghao was still reluctant to discuss the details of acquisition and restructuring He just said that in addition to serving as the chairman of Liuhe group, new hope has only one CFO assigned to Liuhe, and currently Liuhe's operation management is still operated by the original management At the same time, the brands of both parties will continue to be retained and used independently or cross in different regions Liu Yonghao and Huang Bingliang are not willing to analyze the advantages and disadvantages brought by the reorganization, but tacitly and generally say that "cooperation" makes both sides share resources and reduce costs, which is conducive to the development of agriculture and animal husbandry However, according to the analysis of the insiders, through this restructuring, the new hope group, which was rarely involved in Shandong market in the past, has gained a strong fulcrum to lay out and consolidate the North China And six and also got a stable financial support, and access to the real estate, investment and other fields of new opportunities In reality, the integration effect of both sides has begun to appear According to Wang hang, vice president of new hope group, which reorganizes the market, the two companies have made new arrangements in purchasing, R & D, human resources, etc at present, in the purchase of Soybean (Information Forum), fish meal, vitamins, amino acids and other raw materials, although many raw materials are controlled by overseas enterprises, new hope group has a considerable pricing power "The 71.5% increase in iron ore import price will not happen here," he said half jokingly Liu Yonghao, the new hope of agriculture and animal husbandry, stressed on May 18 that since he raised quail and made feed 23 years ago, agriculture and animal husbandry have always been the core business and foundation of new hope group He said that he had a dream to make the agriculture and animal husbandry of new hope group bigger and stronger and become a world-class agricultural and animal husbandry enterprise with international competitiveness Holding Shandong Liuhe is only the first step of Liu Yonghao's accelerating expansion of the farming and animal husbandry empire People familiar with the matter said that the new hope group would then carry out a series of acquisitions and restructuring, trying to use capital to link up the upstream and downstream industrial chains and rapidly expand the agriculture and animal husbandry sector At present, the group has begun to raise funds for the acquisition In Liu Yonghao's view, the reason why he is so eager for expansion is that agriculture and animal husbandry have encountered rare opportunities for development He analyzed that China's accession to the WTO has brought a broader market space; at the same time, the state has attached great importance to the "three rural" issues in recent years and encouraged the establishment of large-scale agricultural groups, which has provided an opportunity for the old agricultural and animal husbandry enterprises to implement the new hope group In fact, Liu Yonghao has a deeper pursuit According to his judgment, the mode of production of China's agriculture and animal husbandry is undergoing fundamental changes, and the traditional small-scale agricultural economic model will gradually give way to large-scale industrial production He said that in this trend, the new hope group tried to walk in the tide, leading farmers to become rich at the same time, but also to make their own great development "Great development" naturally also includes demands for interests According to Huang Bingliang, vice chairman of Liuhe group, in the early 1990s, he invested 20 million yuan to build a feed factory, making 40 million yuan in that year However, in recent years, due to intensified competition, the era of huge profits in the feed industry has ended In terms of restructuring and integration, the new hope focuses on a large number of small and medium-sized agricultural and animal husbandry enterprises in China Bai Meiqing, President of China Feed Industry Association, said that in feed industry alone, there are 12000 feed production enterprises in China at present, most of which are small and medium-sized workshops, and they are generally lack of competitiveness There are only 300 feed enterprises in the United States, but their annual output has far exceeded China's current level of 93 million tons, reaching 130 million tons to 150 million tons The acquisition of small and medium-sized enterprises can make the new hope of agriculture and animal husbandry rapidly expand, but the complex integration problems will follow According to an industry insider, private enterprises tend to draw a solid ground and distrust each other For Liu Yonghao, how to integrate the enterprises into the unified system of new hope group after acquisition is a big challenge For the new hope group, which is eager to grow up, the huge amount of money needed for acquisition is another challenge However, Liu Yonghao is not worried about the financing He said that new hope group has been involved in the fields of finance, real estate and investment before, seizing the opportunity every time During the period of "huge profits" in some industries, it has even obtained more than ten times of rich returns Most of these gains will be invested in agriculture and animal husbandry, providing financial support for the development of agriculture and animal husbandry The first mock exam is "non-agricultural investment, feed agriculture and animal husbandry" It is understood that in the industrial system of new hope group, the financial industry and real estate industry have the most profitable returns There are unconfirmed data showing that in 2004, new hope's income from financial investment reached 100 million yuan, an increase of 28.75 million yuan year-on-year, with an increase of more than 40% In addition, listing or additional issuance is also a way to raise funds Wang hang, vice president of new hope group, said Liuhe group, a new holding company, already has the conditions for listing At present, new hope group has two listed companies, Minsheng Bank (600016 SH) and Sichuan new hope Agriculture Co., Ltd (000876 HK) "These returns enhance our ability to invest in agriculture and animal husbandry," Liu said At the same time, Liu Yonghao stressed to our reporter that in the financial field, new hope group only invests and does not participate in specific operations He also stressed that so far, new hope has not lent a cent from Minsheng Bank Moreover, compared with last year, the bank loans of new hope group have been reduced a lot this year Wang hang revealed that in the industrial framework of new hope group, it will pay more attention to the configuration and balance of business forms in the future In the future, the group's capital investment in finance, real estate and investment will be kept at 20%, 15% and 15% respectively, and the rest 40% - 50% will be fully invested in agriculture and animal husbandry However, he said the company had no plans to withdraw from areas other than farming and animal husbandry, but would increasingly choose to invest in cooperation with other enterprises (reporter Liu Weixun)