Liu Xuebin on the veterinary drug industry: go left, go right!

the farming industry after the 2014 festival, although the weather warmed, but the industry has come a gust of chills, avian influenza H7N9 virus impact of the poultry industry 708 fall, poultry industry chain basically the whole line of decline, and then look at the pig industry after the festival, did not usher in the small peak after the festival, pig prices all the way down, pig farmers feel the chill, veterinary drug production enterprises in particular to poultry mainly Basically did not complete the early 2013 set business objectives, the performance basically ended dismally, the 2011 veterinary drug industry in the end of 2013, the red-hot scene in the end of 2013, after the festival to pig medicine-based veterinary drug preparation enterprises are expected to be too tight;8U9
The big environment is not good, the aquaculture industry is depressed, leading to the overall situation of veterinary medicine industry tight, coupled with the introduction of the industry regulation policy after the festival, more meaning that the veterinary drug industry in 2014 will have an extraordinary year, first on prescription and over-the-counter drug classification management measures, followed by the introduction of veterinary drug labels and specifications model, followed by the Ministry of Agriculture issued on the organization of veterinary drug product labels and specifications of the normative action notice, and marked with a clear timetable of the People's Republic of China 2071 announcement, listed the current field of veterinary drug production and operation of the general violation of illegal means of the top control norms and standards, it can be clearly seen that the Ministry of Agriculture re-rule disorder, re-standard regulation of veterinary drug production and operation order determination, can be foreseen is: the industry's supervision is getting more and more severe, the cost of violations is growing, the opportunity and space for violations are getting smaller and smaller, this is an indisputable fact, and the Ministry of Agriculture plans to implement within 3 years of the animal drug information traceability system (beast medicine two-dimensional code) project implementation, What can be foreseen in the future is that veterinary drug violations and violations will have nowhere to go8U9
The norms in the field of veterinary drug production and management will be an indisputable fact, the competition era of serious homogenization of veterinary drugs will come, it can be foreseen that especially the preparation enterprises, the era of fierce price competition will come in the near future, then, the integration of veterinary drug industry will speed up, it can be foreseen that the number of veterinary drug production enterprises will decrease, the scale will expand, there is an indisputable fact that the scale of the aquaculture industry, industrialization and standardization of the trend will make the field of veterinary drug management narrow Scale farms and leading food enterprises (companies and farmers or agricultural cooperatives or family farms) two forms of the main role, veterinary drug production enterprises channel choice is greatly limited, will accelerate the integration of veterinary drug industry, "integration" will be the irreversible trend of the veterinary drug industry, the future will have two types of enterprises: a certain size of enterprises and specialized companies, especially the entire veterinary drug industry profit margin narrow, will reversely accelerate the integration of the veterinary drug industry8U9
In the next few years, "norms and integration" will be the main theme of the veterinary medicine industry, veterinary drug industry competition more and more standardized, unfair competition behavior more and more no market, veterinary drug industry "group prescription" phenomenon will be reduced or even curbed, veterinary drug industry "pharmacy" phenomenon will be the main character, the prescription position of practicing veterinary surgeons has been consolidated more and more, more and more become an important decisive factor in the development of veterinary drug market norms"Integration" for the veterinary drug industry will be all-round, veterinary drug production enterprises to integrate, veterinary drug enterprises and business areas to integrate, aquaculture enterprises to integrate, integration is the veterinary drug industry production and management of the field of systematic revolution, not the relationship between addition and subtraction, but systematic absorption and hair8U9
Veterinary drug production enterprises and operating enterprises to survive, are facing the scale expansion and core competitiveness of the challenge, veterinary drug industry overall quality of the coming of the era of competition, in a true sense, there is no real talent, and then rely on opportunity and luck and even speculation and luck to do veterinary medicine, is really more and more difficult, marketing management, product development and other weak aspects of enterprises will lead to enterprise defeat8U9
It can be said that the business field business day is also more and more difficult, the scale of the aquaculture industry, leading, the bargaining power of aquaculture enterprises to improve, the right to speak, as well as veterinary drug enterprises generally sinking terminal, take direct sales more and more, there is a factor that can not be ignored: veterinary drug profits are getting thinner, channel costs are getting lower and lower, the small profits of aquaculture enterprises began to pay attention to drug costs, these factors will promote veterinary drug production enterprises to connect directly with the enterprise, but also increase the crisis of enterprises and agents 8U9
　　Now that we look at the aquaculture industry and veterinary drug market environment, it has really changed, and we need to re-examine our strategy and target markets and target customers, and we need to re-optimize our processes and recalibrate our strategies in the production and operation of veterinary medicines 8U9
　　Whether the veterinary drug industry is going to the left or right, but are moving forward, as part of the market economy, will not deviate from the law of market economic development and the development of the veterinary drug industry itself, 30 years east of the river 30 years Hexi, veterinary drug industry in the rotation of progress, in the forward rotation 8U9
　　Liu Xuebin 8U9 Liu Xuebin, Chairman of Zhengyu Pharmaceuticals (Group) and lifelong advocate and practitioner of "win-win culture" and "value chain ecosystem" The team led the first in the field of china's animal health care program, aimed at helping Chinese aquaculture enterprises to improve animal "disease resistance" and "productivity", promote the healthy and efficient development of Chinese aquaculture enterprises 8U9 the farming industry after the 2014 festival, although the weather warmed, but the industry has come a gust of chills, avian influenza H7N9 virus impact of the poultry industry 708, poultry industry industry basically the whole line of decline, and then look at the pig industry after the festival, did not usher in the small peak after the festival, pig prices all the way down, pig farmers feel the cold, veterinary drug production enterprises in particular to the main poultry medicine Camp basically did not complete the early 2013 set business objectives, performance basically ended dismally, 2011 veterinary drug industry in the end of 2013, the red fire scene in the end of 2013, after the pig medicine-based veterinary drug preparation enterprises are expected to be too tight; 8U9
　　The big environment is not good, the aquaculture industry is depressed, leading to the overall situation of veterinary medicine industry tight, coupled with the introduction of the industry regulation policy after the festival, more meaning that the veterinary drug industry in 2014 will have an extraordinary year, first on prescription and over-the-counter drug classification management measures, followed by the introduction of veterinary drug labels and specifications model, followed by the Ministry of Agriculture issued on the organization of veterinary drug product labels and specifications of the normative action notice, and marked with a clear timetable of the People's Republic of China 2071 announcement, listed the current field of veterinary drug production and operation of the general violation of illegal means of the top control norms and standards, it can be clearly seen that the Ministry of Agriculture re-rule disorder, re-standard regulation of veterinary drug production and operation order determination, can be foreseen is: the industry's supervision is getting more and more severe, the cost of violations is growing, the opportunity and space for violations are getting smaller and smaller, this is an indisputable fact, and the Ministry of Agriculture plans to implement within 3 years of the animal drug information traceability system (beast medicine two-dimensional code) project implementation, What can be foreseen in the future is that veterinary drug violations and violations will have nowhere to go 8U9
　　The norms in the field of veterinary drug production and management will be an indisputable fact, the competition era of serious homogenization of veterinary drugs will come, it can be foreseen that especially the preparation enterprises, the era of fierce price competition will come in the near future, then, the integration of veterinary drug industry will speed up, it can be foreseen that the number of veterinary drug production enterprises will decrease, the scale will expand, there is an indisputable fact that the scale of the aquaculture industry, industrialization and standardization of the trend will make the field of veterinary drug management narrow Scale farms and leading food enterprises (companies and farmers or agricultural cooperatives or family farms) two forms of the main role, veterinary drug production enterprises channel choice is greatly limited, will accelerate the integration of veterinary drug industry, "integration" will be the irreversible trend of the veterinary drug industry, the future will have two types of enterprises: a certain size of enterprises and specialized companies, especially the entire veterinary drug industry profit margin narrow, will reversely accelerate the integration of the veterinary drug industry 8U9
　　In the next few years, "norms and integration" will be the main theme of the veterinary medicine industry, veterinary drug industry competition more and more standardized, unfair competition behavior more and more no market, veterinary drug industry "group prescription" phenomenon will be reduced or even curbed, veterinary drug industry "pharmacy" phenomenon will be the main character, the prescription position of practicing veterinary surgeons has been consolidated more and more, more and more become an important decisive factor in the development of veterinary drug market norms "Integration" for the veterinary drug industry will be all-round, veterinary drug production enterprises to integrate, veterinary drug enterprises and business areas to integrate, aquaculture enterprises to integrate, integration is the veterinary drug industry production and management of the field of systematic revolution, not the relationship between addition and subtraction, but systematic absorption and hair 8U9
　　Veterinary drug production enterprises and operating enterprises to survive, are facing the scale expansion and core competitiveness of the challenge, veterinary drug industry overall quality of the coming of the era of competition, in a true sense, there is no real talent, and then rely on opportunity and luck and even speculation and luck to do veterinary medicine, is really more and more difficult, marketing management, product development and other weak aspects of enterprises will lead to enterprise defeat 8U9
　　It can be said that the business field business day is also more and more difficult, the scale of the aquaculture industry, leading, the bargaining power of aquaculture enterprises to improve, the right to speak, as well as veterinary drug enterprises generally sinking terminal, take direct sales more and more, there is a factor that can not be ignored: veterinary drug profits are getting thinner, channel costs are getting lower and lower, the small profits of aquaculture enterprises began to pay attention to drug costs, these factors will promote veterinary drug production enterprises to connect directly with the enterprise, but also increase the crisis of enterprises and agents 8U9
　　Now that we look at the aquaculture industry and veterinary drug market environment, it has really changed, and we need to re-examine our strategy and target markets and target customers, and we need to re-optimize our processes and recalibrate our strategies in the production and operation of veterinary medicines 8U9
　　Whether the veterinary drug industry is going to the left or right, but are moving forward, as part of the market economy, will not deviate from the law of market economic development and the development of the veterinary drug industry itself, 30 years east of the river 30 years Hexi, veterinary drug industry in the rotation of progress, in the forward rotation 8U9
　　Liu Xuebin 8U9 Liu Xuebin, Chairman of Zhengyu Pharmaceuticals (Group) and lifelong advocate and practitioner of "win-win culture" and "value chain ecosystem" The team led the first in the field of china's animal health care program, aimed at helping Chinese aquaculture enterprises to improve animal "disease resistance" and "productivity", promote the healthy and efficient development of Chinese aquaculture enterprises 8U9