Liu Xirong sees spirit in details

Liu Xirong told reporters on April 23, "my dream is to only sell Hunan plant extracts for 50 years You can go as far as you dream " Persistent Liu Xirong said he was still "fulfilling his dream" In midsummer, on a rainy morning, I came to the grand and clean international enterprise center of Changsha Environmental Protection Industrial Park The company I want to interview is located here - Changsha KANGLONG Biological Products Co., Ltd In the corner of the corridor of the company, I found two small and lovely Beige convenience strips pasted on the white blackboard They are fluent in writing and elegant in font The signature is a name with a heart-shaped pattern: Liu Xirong One note said that he would like to thank his colleagues in the company's finance department for working late at night without any hardship, and the other was his thanks to all colleagues in the marketing department for working overtime I think: the chairman is such a kind, careful and considerate person The staff working here should be very happy This tender little picture makes me kind to the hero Knocking on the red solid wood door of the chairman's office, I finally met Liu Xirong, the elegant looking and tall young entrepreneur He is busy at his desk His humor and wit left a deep impression He is talkative What he talks about most is not his experience of growth and entrepreneurship, but his forward-looking thinking about the current enterprise and market I was surprised by the twists and turns of the story that he could not catch up with the appearance calmly and gracefully, and the profound and incisive thoughts that you have to admire Is that Liu Xirong who is very careful about the employees in front of me? He is indeed a strange man! Start a business for the first time: Liu Xirong comments on himself as follows: a person who is active in thinking and doesn't stick to the rules and doesn't like to play cards according to the rules From childhood, he was not the kind of obedient child in the eyes of the family, nor the gentle and quiet nerd in the eyes of the teacher Although he is talented, his rebellious thoughts are also outstanding In 1991, he was admitted to longhui No 1 middle school, the best middle school in the county However, after graduating from high school, he didn't go to college as he wanted, but he carried on his luggage, regardless of his family's dissuasion, set foot on the bus going south to Guangzhou, and began a hard working career Day after day's work and low wages make Liu Xirong feel lost The precious campus time wasted at the beginning, and the pain of losing a hand with the University, make their future in this factory do not see hope "I want to read it again! Enter the ideal university! " Liu Xirong smashed his fist after a dispute with his boss He returned to his hometown with a little savings from two years of hard work In this way, after half a year's hard work, Liu Xirong successfully received the admission notice of food major from Hunan Agricultural University In addition to his professional knowledge, Liu Xirong's four-year college life has left him with a fluent English and a group of like-minded friends who are admired by other students After graduation, Liu Xirong's first job was to do international trade in Hunan Jinnong biological resources Co., Ltd Diligence and extroversion make him easy to deal with foreigners However, Liu Xirong knows that this is not his ultimate goal In December 2004, Liu Xirong officially registered with Changsha KANGLONG biopharmaceutical Co., Ltd to engage in the industry of plant extracts that he loves and has been familiar with, and to provide plant extracts and other raw materials for some pharmaceutical factories, food factories and health products factories At the beginning of the venture, lack of funds was the biggest problem faced by Liu Xirong At this time, Liu Xirong felt the pressure on his back Without enough cash to pay for the goods, the company will stagnate in a flash At this time, Liu Xirong's stubborn strength came up He contacted a company to get a ton of goods worth 100 yuan / kg at 120 yuan / kg, and repeatedly promised to pay off the payment three months later Next, he sold the goods in cash at a price of 80 yuan / kg Although he lost 40000 yuan, he had a development fund to run his company "In retrospect, I was really scared at that time I was in debt when I finished college The 80000 yuan only has a three-month turnover period If it didn't work out, I really don't know how to deal with it, but people often die like this Fortunately, I succeeded at last! " Liu Xirong still couldn't control his excitement when he recalled His alumnus Chen Yonghong said: "as a friend of Liu Xirong, I watched him go to success, especially the courage in the early stage of entrepreneurship, which is worth learning from many entrepreneurs To start a business, it should be so! I wish him to become bigger and bigger, become a member of Forbes wealth list, and set a benchmark for those who are committed to entrepreneurship " Liu Xirong, who has a dream to go, has stepped on the journey of developing his career with great strides Open innovation: Liu Xirong, who has a good command of English in the international market, takes the lead in the export industry Through years of exchanges and learning with foreign plant extracts peers and academic circles, he has been fighting with foreign businessmen in various fields, thus he can read more about the customs and institutional culture of foreigners, and has a more open, inclusive and enterprising spirit KANGLONG biological Co., Ltd is a "double high" enterprise with high and new technology and products Most of its plant extract products are exported abroad Therefore, Liu Xirong requires the team to firmly grasp the market dynamics based on opening and innovation Liu Xirong told me a story He said, "the teacher asked a lady," can I do 200 push ups? " Back, lady " Make 1% progress every day, and you can do wonders " He believes that only with the mentality of continuous learning and progress, and with the support of open vision and innovative technology, can enterprises move forward bravely Sun Tzu's art of war says: surprise attack Liu Xirong has a strong ability of logical thinking in the business strife, which also enables him to think calmly in the changeable international market, put on complexity into simplicity, find the right position and attack quickly People who have seen him admire his ability of reverse thinking The outstanding performance of his company in the financial crisis is a case in point Perhaps this stubborn unbelief filled him with heroic confidence and pride Yes, Liu Xirong admired Wei Yuan, the hometown of Yujia, and started to look at the world with fearless courage He took the lead in changing the national "world view" of the late Qing Dynasty, which was based on the "empire of China" Although it has become a history of "learning from foreigners to develop skills to control them", Liu Xirong is more concerned about grasping the world with the attitude of a forerunner and surpassing his peers "Foreign businessmen and enterprises pay special attention to the spirit of contract and the concept of environmental protection, which is worth learning and catching up with our domestic enterprises." Liu Xirong told reporters slowly This is why I am willing to deal with European and American enterprises Their business culture has been very mature, the sense of order makes people feel at ease, the bad environment of integrity is the fundamental for the survival and development of enterprises, and there is still a long way to go in the practice of integrity ideas and the performance of contracts at home, so I have always stressed that my enterprises are seamlessly connected with the international track " When it comes to the company's management mode and management philosophy, Liu Xirong praised the "Yuanda" and "Sany" going out from Hunan Province for their respective advantages in management mode However, he said: "in fact," Yuanda "has created a leap like empire of religious belief, and management as a soft culture has been highlighted 100% It is also a goal that I will pursue in the future to act in accordance with economic laws and not rely on the government " From Liu Xirong's keen observation and insight on international current affairs and business, I can see the atmosphere of Wei Yuan, a famous thinker and reformer in the late Qing Dynasty The way of the world will advance, and the future is better than the present Thought is the power to move forward From sophisticated analysis and insights, it can be read that Liu Xirong attaches great importance to the construction of corporate culture and philosophy Now, Liu Xirong's company business is getting bigger and bigger, and its products are available in European, American, Japanese and Southeast Asian markets In 2010, the company's annual sales reached 40 million yuan, and its net profit reached 5 million yuan In 2011, in addition to consolidating the old brand supply market of plant extracts in Europe and the United States, Liu Xirong will further explore Southeast Asia, Japan and other markets, strive to increase the annual sales by 30%, and become a first-class domestic leading enterprise As the vice president of Hunan plant extract association, he has made outstanding contributions to improve the international status of Hunan plant extract industry He has long led enterprises to the United States, Switzerland, Germany and other places to participate in the exhibition of biological resources, and has been recognized by foreign businesses For Southeast Asia, where the economic conditions are not yet mature and developed, Liu Xirong helps them in the way of friends while doing business Just in the beginning of 2005, when the whole world devoted their love to the great tragedy of the Indian Ocean tsunami, Liu Xirong resolutely joined the team of international assistance and sent us $2000 to the Thai Red Cross Love hometown: don't forget to educate Liu Xirong to recognize the entrepreneur's sense of social responsibility and put it into education At Taiping primary school, Shimen Township, his alma mater, he set up a reward foundation for Mr Liu Xirong, which regularly rewards a group of poor students with both excellent qualities and learning In July 2005, the opening ceremony of the first month end Salon of longhui laoxiang.com and the book donation activity of huxingshan middle school love library was held in Changsha Liu Xirong, who has strong hometown complex, sponsored RMB 1000 yuan for longhui laoxiang.com to support this good platform for his duty of revitalizing hometown and returning hometown, and mobilized his family to donate more than 40 books for huxingshan middle school love library 。 In September 2005, longhui Township network held high the banner of love to help students, bridging the way for the excellent poor students in their hometown, calling on longhui township to help the excellent high school graduates in their hometown to start a new life Liu Xirong's alma mater, Yang Hui, a 2005 junior sister of longhui No.1 middle school, was admitted to Hunan University, but his family was poor and unable to pay the high tuition and living expenses After hearing this, he immediately made a commitment to help Xiao Yanghui solve the living expenses of the whole college life free of charge In 2009, Liu Xirong, as the sponsor and sponsor representative of "Hunan plant extract association Talent Training Foundation Scholarship", and the entrepreneurs graduated from Hunan Agricultural University, such as Zhang Baotang and Huang huaxue, awarded the scholarship to the students who are excellent in plant resource engineering and traditional Chinese medicine resource and development Since then, the scholarship has been regularly awarded once a year Liu Xirong supports 10000 yuan every year So far, it has been awarded three times, with a total of more than 100 students awarded Liu Xirong believes that knowledge changes fate He helps more and more people with his own experience and the power of success Moreover, he said, "as long as you have a real dedication to the society and the motherland, you will not be afraid of any difficulties China is rich in resources What we need most is talents and Education.. "There is a song by Jackie Chan, Zhou Huajian and