Light food products iteratively present new developments

In June this year, the China Cuisine Association issued the group standard of the "Light Food Nutrition Meal Design Guide", which is another standard to regulate the healthy development of meal replacement light food products after the Chinese Nutrition Society released the "Meal Replacement Food" group standard

Low product energy and unreasonable nutrition are common problems

SIAL International Food Show (Shanghai) will be held on December 7-9 at the Shanghai New International Expo Center (Pudong), and the SIAL World Food Industry Summit - Nutrition and Health Food New Trend Forum

The market has forced the field of light food into a new stage of development

Light food has always been synonymous with "low calorie, low oil, low calorie, healthy food", and meal replacement products also have their own health attributes

The ideal is very full, but the reality is very bone

At present, most of the light food products on the market are based on fruits and vegetables, grains, meat as raw materials, cooked in cold mixing, boiling, steaming and other methods, trying to process low-fat, low-calorie, low-sugar, high-fiber, high-satiety food

In the network survey, in addition to low satisfaction with nutrition and energy, single taste, homogeneous products, overpriced prices, and insufficient satiety are also problems

From the enterprise side, because of the simple production, lack of technical barriers, and serious product homogenization, there are many light food brands on the market, but it is difficult to see those who

Quality, standards, requirements.

The light food replacement market is vast and now intersecting

Light food originated in Europe, started in China in 2013, and in 2020, the catering market blew up the "light food wind" of "health" and "slimming"

After several years of development, light food has become an important part of the daily diet of the public, and has become an important format in

A "meal replacement" is a food that partially or completely replaces a meal and was originally used medically to treat people who

Light food products show two development trends in self-innovation: First, Western-style light food is being replaced

Another trend is that light food is moving

Under the appeal of healthy nutrition, multiple elements become the protagonist

Not only the weight loss crowd, the fitness crowd, the office building crowd, but also not only the pregnant women and patients and other special groups.

Dietary fiber is the protagonist

Due to the fine process of meal replacement powder, people such as "weight loss, muscle gain, and sculpting needs" often have intestinal health problems after eating, and the functional demands of probiotics have increased
.
However, due to the poor heat resistance of probiotics, the application in the field of meal replacement is greatly limited
.
In the past two years, Bacillus coagulans with heat resistance has entered the field of meal replacement, opening the door
to a new world in the field of meal replacement.
The product innovation and use rate of domestic bacillus coagulans is only 1/14 of that of the United States, and its application has a huge market space
.

As a traditional Chinese health concept, the effect of medicine and food homology on human body functions has a profound theoretical and practical foundation
.
The application of medicinal and food homology in the field of health food has become a new outlet in the
industry.
Guiyuan, ejiao, black sesame, red dates, yellow essence, yam, hawthorn, barley and other medicinal and food homologous ingredients are increasingly used in a variety of meal replacement powders, meal replacement sticks, meal replacement shakes and other meal replacement products
.

Yunnan Baiyao is branded as "Baiyao Deep Mountain", and launches nutritious soup buns
such as Cordyceps militaris, Mulberry Yellow Essence, and Lion's Head Mushroom Fruit.
SIAL's recent public opinion report shows that in June 2022, the news of the subdivision of Yunnan Baiyao cultivation medicine and food homologous and beautiful soup nourishment became the highlight of the month
.
In June 2022, "'medicinal and food homologous + probiotic' formula innovation Fuyuan life brand products fill the market gap", creating a wave of peak of communication in the public opinion monitoring of "medicinal and food homologous"
.
The double superposition exploration of the functional application of "medicinal and food homologous + probiotic" will surely bring new changes to
the field of meal replacement.

In view of the global food and beverage hot trends and China's new local food industry, SIAL2023 International Food Exhibition will be held in the old time and old location: May 18-20, 2023 in Shanghai New International Expo Center, will be for the hot spot vertical publicity and promotion to attract buyers, will launch including the global import of new products recommended zone, big country brand zone, catering condiment zone, prepared dishes zone, low-alcohol wine micro-intoxication zone, wine tasting Tasting zone, hot pot ingredients and ingredients zone, baking light food zone, There are 14 hot spots such as New Protein Zone, New Tea Beverage New Style Zone, New Flavor R&D Zone, Vegetarian/Meal Replacement Zone, Infant Food Zone, and Picnic Camping Food Zone
.

(Jiang Mei)

Responsible editor: Zhao Yu Review: Peng Zonglu