"Life saving straw" for the enterprises of ready-made drugs with the outflow of prescriptions when the quantity purchase enters the implementation period

[China Pharmaceutical network industry trends] at present, the "4 + 7" volume purchase has entered the stage of implementation The industry believes that under the background of the continuous expansion of the volume purchase pilot, it is inevitable for pharmaceutical enterprises to shift their sales focus to the outside hospital, and the market for prescription outflow will blow out According to industry estimates, by 2020, the market share of prescription outflow can reach 400 billion yuan The outflow of prescriptions refers to the prescription, which means that the free flow of prescriptions is no longer restricted, and the drugs are provided by social pharmacies, and the treatment and drugs are separated It is understood that, at first, due to the driving factors such as medical insurance fee control, zero plus, and control of drug proportion, the reason for the outflow of prescription is to "separate medicine" and break the mechanism of supporting medicine with medicine In the face of the huge market brought by the outflow of prescription, retail chain pharmacies, DTP pharmacies, pharmaceutical providers, Internet plus medical enterprises all seize the opportunity to actively layout Among them, retail chain drugstores are favored by the industry According to the 2017 "medical reform" task list, it is planned to try out the hierarchical management of retail drugstores, encourage the development of chain drugstores, and explore the interconnection and real-time sharing of prescription information, medical insurance settlement information and drug retail consumption information of medical institutions DTP pharmacy grew rapidly The industry estimates that the scale of domestic DTP pharmacy in 2017 is about 13 billion yuan, and the growth rate of DTP pharmacy scale is higher than that of pharmaceutical retail market It is expected that the scale of domestic DTP pharmacy will reach about 19 billion yuan in 2020 In April 28, 2018, China issued the opinions on promoting the development of Internet plus medical health, and the platform of prescription circulation was the mainstream Recently, Hainan issued the implementation plan of "Internet plus medical health" It will clearly explore the establishment of a unified prescription transfer system in the province, and build a new mode of medical services such as electronic prescriptions for doctors, pharmacists, electronic dispensers, drug retailers, dispensing drugs, delivering drugs to the door or taking medicine conveniently According to the notice, hospitals, pharmacies and qualified third-party institutions are supported and encouraged to participate in prescription circulation and drug logistics and distribution We will encourage social forces to build and operate pharmaceutical services, and provide grassroots medical and health institutions and residents with social pharmaceutical services such as prescription review, rational drug use consultation and simplified prescriptions At the same time, we should promote smart pharmacies, encourage out of prescription distribution and information sharing in hospitals, transform the traditional drug security process, and provide "one-stop" drug services for patients It is reported that, besides Hainan, Guangdong, Gansu, Guangxi, Sichuan, Liaoning, Jiangxi and other provinces and cities also have the same points as "Internet plus medical health" According to the deployment, the prescription circulation information system of Hainan Province will be completed in 2020 In addition, circulation platforms in Guangdong, Fujian and other places have been launched On December 1, 2018, Fuzhou City, Fujian Province allowed outpatients to purchase drugs at designated medical institutions or designated retail pharmacies independently The e-prescription information sharing platform in Fuzhou is based on the extension of medical insurance information system, which can ensure the "double security" of medical insurance fund and patient privacy, and establish the public welfare of the e-prescription information sharing platform In October 2018, the second people's Hospital of Guangdong Province launched the online prescription circulation platform service After the patients at their own expense saw a doctor in the hospital, the prescription was transferred to the platform, and the platform prompted the patients to pick up drugs from nearby qualified pharmacies or deliver them to their home The drug prices of hospital pharmacy and platform pharmacy are the same Nowadays, with the promotion of "separation of medicine" and the implementation of carrying quantity purchase, it is more and more difficult for prescription drugs to enter the hospital, and the outflow of prescription has become a "life-saving straw" for a large number of pharmaceutical enterprises At that time, the prescription drug market will also become an indisputable place for pharmaceutical enterprises, circulation enterprises and retail enterprises.