Liaoning Benxi Longshan Spring Beer raw material water is questioned

Our reporter He Yitao

Benxi Longshanquan Co.

Ubiquitous "spring water" propaganda

"The water used in Longshan Spring's brewing is all mountain spring water, that is, the water of 'Longshan Spring', which flows in all seasons

Recently, the reporter visited many sales points of Longshan Spring Beer in Shenyang and found that the signboards, publicity posters and product trademarks (bottle labels and box labels) of some sales points were marked with the word "spring water"

Outdoor advertising is also the main form of Longshan Spring Beer promotion, such as: outdoor big-name (screen) and car body advertising and other slogans also focus on "spring water, spring water craft brewing", in Chaoyang, Tieling, Dandong, Benxi, Xingcheng, etc.

In addition, TV and other video advertisements also focus on "spring water" promotion, including "natural, crafted, rich in minerals" and other content

There are different versions of the source of raw water

"I have never heard of the place name 'Longshan Spring', I have never heard of a mountain spring near Longshan Spring Beer, and I have never heard of a gushing spring!" The local people in Benxi told reporters

The reporter checked a lot of data, but did not find any direct evidence or objective data to prove the existence and introduction of the place name "Longshan Spring" in Benxi

However, what surprised the reporter was that an article published on the official portal of the Benxi Municipal People's Government was "City Tourism Committee", and another version of the source of its raw material water appeared in the introduction to "Longshan Spring Beer"

"Mountain spring water" or well water and river water

"I only know this water intake point.

The reporter asked the staff of many local Longshanquan beer sales points in Shenyang, some said "well water", some said "unclear"

According to public information, at present, Longshan Spring Beer has only two water withdrawal certificates valid from 2021-01-01 to 2022-12-31

It is understood that the use of "natural spring water" must also obtain a water drawing license from the land department, and if it is mineral water, a mining license must be obtained

According to Baidu Encyclopedia, a spring is a place where groundwater is naturally exposed to the surface, or a place where an underground aquifer is exposed to the surface.

If the raw water used by Longshan Spring Beer is underground well water and river water, it obviously does not meet the content of its product promotion and labeling, does not meet the definition of spring water and mountain spring water, and does not meet the "natural exposure" characteristics of spring water.

In response to the above questions, this newspaper has called Benxi Longshanquan Co.

Responsible editor: Zhao Yu Review: Peng Zonglu