Liangmianzhen creates a new marketing model to help brands create the future

Since 2019, Liangmianzhen has experienced a lot and changed a lot after successfully divesting its paper industry and real estate business.

Brand hard power achieves double-sided needle dream

Tracing the origin, the establishment of Liangmianzhen brand originated from the birth of the first "Xianhu" brand of traditional Chinese medicine toothpaste in 1978.

Today's two-sided acupuncture has gradually formed two major industries of "Chinese medicine daily chemical" and "pharmaceutical".

Brand is the soul of an enterprise, and brand strength achieves enterprise dreams

Technical hard power makes good products

Product is the business card of an enterprise, good technology makes good products, and innovative products are the foundation of enterprise survival

After foreign brands entered China in the early 1990s, with their rich marketing experience and strong financial strength, they expanded their production capacity through the acquisition of local toothpaste factories, and at the same time, they quickly occupied China's market with extensive advertising campaigns.

To challenge foreign brands, the most competitive ones are traditional Chinese medicine formulas with Chinese characteristics.

In the market economy, a hundred gallops compete for the flow, and if you do not advance, you will retreat

Liangmianzhen has always been focusing on the research and application of traditional Chinese medicine technology, insisting on independent product research and development, and constantly developing healthy products that meet the needs of the public

Decades of historical accumulation, strong technical strength, and endless innovative products have allowed Liangmianzhen to explore the unique way of survival as a national brand.

Marketing hard power to establish a good reputation

The market is down and customers are hard to find.

On February 26, the first SIS of Liangmianzhen was grandly opened in RT-Mart Haicheng store, Beihai City, Guangxi, creating a new model of offline channels of Liangmianzhen.

As the saying goes, a good start is half the battle
.
As early as the early days of reform and opening up, Liangmianzhen was an early domestic enterprise that used TV media , car bodies, and consumer letters and newspapers to advertise
.

After 42 years of development, Liangmianzhen has continuously innovated its marketing model across borders, integrating online and offline channels, and firmly grasping the consumer psychology of "back waves"
.
"A good tooth, two needles", "one side to protect the gums, one side to keep the teeth healthy, two sides to 'needle' good" These familiar slogans carry many memories of the post-70s and post-80s
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Today's Liangmianzhen is not satisfied with just a "well-known trademark" and "time-honored brand" label, but also pays more attention to how to continuously establish emotional connection with consumers through innovative marketing models, and inject new and more vitality into the national brand of Liangmianzhen The vitality of Liangmianzhen's "Chinese medicine daily chemical" brand image is deeply rooted in the hearts of consumers
.

In recent years, Liangmianzhen has not only logged on CCTV, but also galloped with high-speed trains and HNA planes, resonating with the development of the times
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In last year's "Double Eleven" event on Tmall, in order to warm up and promote the event in an all-round way, Liangmianzhen not only placed brand advertisements on CCTV, but also publicized and broadcast live broadcasts on official Weibo, WeChat public account and video account.
Throughout the Double Eleven period, the number of visitors to LianMianJi’s online stores increased by 54.
5% year-on-year, and the total sales of LAMJ brand products exceeded 16% year-on-year
.

Today's Liangmianzhen, after experiencing growth and transformation, is entering a stage of rapid development by leaps and bounds
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No matter how glorious or rough the past was, today's Lian Mianzhen is the accumulation and experience of thriving growth
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All the experiences and practices are like a mirror, inspiring the people of Lianmanjing to work hard and to move forward towards the mission of establishing a national brand model and building a century-old store
.
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