Let snacks "reduce sugar and salt" and not "reduce taste"

Sugar-free drinks, low-calorie potato chips, light-salt squeezed vegetables.
.
.
Healthy snacks are gradually gaining market recognition and are loved
by consumers.
Taking sugar-free beverages as an example, the market size of sugar-free beverages in China increased from 1.
66 billion yuan in 2014 to 15.
9 billion yuan in 2021, and the market size is expected to reach 27.
66 billion yuan
in 2027.
The "healthy wind" blowing in the snack industry has brought new development opportunities
for Chinese enterprises.

Previously, food companies carefully adjusted the dosage and ratio of food additives in order to stimulate consumers' taste buds and prompt consumers to pay
.
Extensive consumption studies have proved that as long as the salt, sugar and fat in snacks are kept in the same range, consumers' taste buds can enjoy the best enjoyment
.
However, this range is often higher than the normal needs
of the human body.
Based on this, the current healthy snacks are mainly divided into three categories - "sugar-free", "low-fat" and "light salt", and the design principle is to reduce the burden
on consumers' bodies by controlling the content of food additives.

The rise of healthy snacks is a microcosm
of social development and consumption upgrading.
Due to the improvement of people's living standards, dietary choices are more abundant, but at the same time, sub-health problems are gradually prominent
.
People want to maintain their health by improving their diet, so they are looking to the healthy snack industry
.
In addition, the consumption psychology and consumption preferences of the younger generation have quietly changed
.
According to the "Shanghai Generation Z Consumer Beverage Preference Report" released by the Shanghai Consumer Rights Protection Commission, more than eighty percent of the post-95 consumers surveyed pursue "low-sugar" in beverage purchases, and more than four-in-ten believe that sugar-free drinks are the best
.
With the support of young consumers, healthy snacks, low-sugar drinks, etc.
began to occupy more and more market share
.

In the face of the huge market of healthy snacks, foreign companies have long smelled business opportunities
.
Giants such as Coca-Cola and Nestlé have successively launched related products in China to seize the market
by virtue of their advantages in capital and technology.

"Delicious" is always the biggest demand of consumers for snacks
.
If Chinese enterprises want to achieve the next generation, they must take into account health and deliciousness, increase investment in innovation, promote scientific and technological research, and develop more materials and methods for sugar and salt replacement, so that snacks can achieve "sugar reduction" and "salt reduction" without "taste reduction"
.
Wujiang Vegetable has developed the production process of "shallow salt cellaring" and "fragrant pickling", and the new product light salt squeezed vegetable not only ensures the taste, but also reduces the salt content by 30%
compared with the previous one.
Yuanqi Forest has developed low-sugar, low-fat green orange tangerine peel tea, and its strong "Chinese style" taste quickly won the favor
of consumers.

The "tip-of-the-tongue economy" in transition puts forward new requirements and challenges
for enterprises.
Insight into the demand, step up research and development, believe that Chinese enterprises can produce more healthy and delicious snacks, and promote China's food industry to a higher level
.

(Zhao Hao)

China Food News(November 29, 2022, Version 07)

(Responsible editor: Zhu Meiqiao)