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The digital age is surging, how can traditional industries seize the opportunity? On April 9, at the opening ceremony of the China Wine Pavilion at the 16th China International Wine Expo, the China Wine Digital Research Institute was officially announced
Zhang Chonghe, President of China National Light Industry Federation, Du Tonghe, Secretary General of China National Light Industry Federation, Wang Qi, Executive Chairman of China Wine Industry Association and other leaders, Sun Jian, General Manager of Yantai Changyu Grape Wine Co.
Group photo of the opening ceremony of the Chinese Winery
"This is China's first digital research institute established in the global wine industry
On the same day, the National Wine Pavilion of China, which is under preparation, was officially launched
Wang Qi, Executive Chairman of China Wine Industry Association, awarded the China Wine National Pavilion
Sun Jian said that the establishment of the China Wine Digital Research Institute aims to promote China to become the leading country in the application of blockchain technology in the global wine industry
"The establishment of the China Wine Digital Research Institute not only enhances the influence of domestic wines in consumers' minds, but also allows consumers to enjoy faster, better and more convenient digital retail services
It is understood that on October 10 last year, the China Alcoholic Drinks Association approved Changyu's application for the construction and operation of the National Wine Pavilion of China.
In the center of Changyu Greentown Wine Town in Yantai, the construction area of the China Wine National Pavilion, which is being launched, is estimated to be 10,000 to 20,000 square meters
China National Wine Pavilion adheres to the core concept of "Chinese terroir, world quality", and will focus on the history of Chinese wine, terroir culture, major events in the history of Chinese wine development, and popularization of wine and brandy culture, advocating Chinese people to drink Chinese wine.
"As the organizer, Changyu must work hard to do well in these two major projects
(Zhang Yu)
Responsible editor: Zhao Yangyi Review: Zheng Ying
