Let consumers eat well and farmers earn more

Our reporter Fu Aolei

Since the outbreak of the epidemic, offline consumption channels have been blocked, and online consumption has been effectively stimulated.

The conference was hosted by China Food (Agricultural Product) Safety E-Commerce Research Institute, China Enterprise Research Center of Central University of Finance and Economics, Beijing Zhongnong Futong Horticulture Co.

Agricultural products e-commerce is developing rapidly

According to data released by the Ministry of Commerce, in 2021, the online retail sales of agricultural products in China will be 422.

Hong Tao, president of China Food (Agricultural Products) Safety E-commerce Research Institute, pointed out in the "2022 China Agricultural Products E-commerce Development Report" that in 2021, the logistics volume of China's agricultural products will reach 5 trillion yuan for the first time; the import and export trade volume of agricultural products will exceed 300 billion US dollars.

In 2021, live broadcast platforms such as Douyin and Kuaishou will also make efforts one after another

Many merchants sensed business opportunities and joined the army of agricultural products e-commerce and live broadcast delivery

"Flow" helps agricultural products rise

In recent years, the live broadcast economy has entered the agricultural and rural areas in a big way, and the new format of online live broadcast is helping high-quality agricultural products to enter the national market

"Suning Yipin has built more than 1,000 agricultural product planting and processing bases across the country.

In fact, the Ministry of Agriculture and Rural Affairs has taken many concrete actions in recent years to promote the live broadcast of agricultural products e-commerce, and initiated the establishment of the National Agricultural Products Video Live Broadcasting Public Service Alliance to guide relevant industry associations, e-commerce platforms, and live broadcast platforms to jointly hold corresponding activities

"The live broadcast economy continues to play an accelerating role in promoting the overall revitalization of the countryside

Focus on rural e-commerce to promote the development of rural industries

A few days ago, Zeng Yande, chief agronomist and director of the Development Planning Department of the Ministry of Agriculture and Rural Affairs, pointed out at a press conference on the operation of the agricultural and rural economy in the first quarter that it is necessary to actively develop rural e-commerce, promote agricultural products from villages to cities, and make agricultural products available and sold.

　　China Post has 54,000 general service outlets, 39,000 delivery outlets, and 420,000 postal Tesco outlets, continuously maintaining a nationwide coverage of townships and a 100% direct mail delivery rate in administrative villages

　　A large number of e-commerce service outlets have been established across the country, and the commercial and trade circulation channels of agricultural products have been smoothed, which will contribute to the modernization of agriculture and rural areas and the revitalization of rural areas

"New Farmers" and "Farmers Live Broadcast Salesmen" Become Powerful Helpers

　　The "14th Five-Year" National Agricultural and Rural Informatization Development Plan mentioned that the annual online retail sales of agricultural products will exceed 800 billion yuan in 2025, and the shortage of e-commerce talents for agricultural products will be 3.

　　During the epidemic, the Ministry of Agriculture and Rural Affairs organized the Internet platform to carry out live broadcasts to help farmers; strengthened the training of rural anchors, with a cumulative training of more than 140 million people; held special training courses on e-commerce, focusing on the theory, technology and practice of live broadcast e-commerce of agricultural products.

　　Deng Wujie, the co-founder and CEO of Huinong.

　　Zhang Tianyi said that the next step is to make full use of the existing training resources for rural practical talents, increase the strength of rural e-commerce public welfare training, encourage enterprises and service organizations at all levels to establish training bases and teachers, and cultivate a group of rural e-commerce professionals
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During the Chinese Farmers Harvest Festival, the Ministry of Agriculture and Rural Affairs will organize a national e-commerce skills competition, and award the winners with the title of "Great Country Farmer"
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"China Food News" (April 22, 2022 Edition 04)

　　(Editor-in-charge: Zhu Meiqiao)