Let agricultural products "grow well" and "sell well"

This year's Central No.

Polish the product brand

Create quality standards

There are various types of agricultural products on the market, and the same type of product has differences in origin and quality.

Having a brand is not done once and for all.

Yu Dianhong is a villager in Lujia Village, Minle Korean Township, Wuchang, Heilongjiang Province.

The turnaround came quickly

According to reports, Wuchang City has refined 27 processes and 99 procedures, including breeding of fine varieties, seedlings and transplanting, harvesting and storage, and processing and sales, one by one, and has formulated and promoted the local standards of 8 aspects such as rice seeds, planting, and inputs in Wuchang

"Only when the standards are met can we enter the processing traceability system, and we can use the Wuchang rice traceability anti-counterfeiting logo and QR code

　　"In 2016, the municipal government also opened an online flagship store of 'Wuchang Rice', which gathers products from local cooperatives and rice enterprises, promotes and operates in a unified manner, and uses the public brand

　　Branding allows rural e-commerce to enter the fast lane.

　　Live broadcast to promote delivery

　　E-commerce opens up sales

　　Nowadays, "selling agricultural products and looking for e-commerce" has become the consensus of many farmers, but many people are not good at how to "connect to the Internet"

　　Last year, in Li Jie Village, Qiaodian Town, Binchuan County, Dali Bai Autonomous Prefecture, Yunnan Province, Li Benbin, a villager who received a bumper pomegranate harvest, initially wanted to continue selling through traditional channels, "but after asking several buyers, the highest purchase price was only 1.

　　So, Li Benbin took the pomegranate to the Yunnan Fruit Farmer Dad Agricultural Technology Co.

　　Yuan Xiaowei has been engaged in the rural e-commerce industry for 4 years

　　In recent years, Binchuan County has vigorously cultivated and developed the rural e-commerce industry, attracting young people to return to their hometowns to start businesses, become anchors, and help bring goods

　　Let farmers go from "growing" to "selling" and rural e-commerce practitioners from "selling" to "growing".

　　Make up for logistics shortcomings

　　Accelerate the delivery of fresh goods

　　For fresh vegetables and fruits and other fresh products with strong seasonality and short shelf life, the speed and smoothness of the "first kilometer" of logistics is very important
.
In the navel orange orchard between the high mountains and steep slopes in Zigui County, Hubei Province, the field rail transport vehicle provides a new exploration for fresh goods "going out of the mountains"
.

　　At the touch of a button, the electric rail car on the side of the road slowly descends to the orchard under the slope
.
As soon as the car arrived, the pickers quickly coded boxes of navel oranges and pressed the button.
Within a few minutes, the thousands of navel oranges went up the mountain along the track
.
"Our base produces 500,000 catties of navel oranges every year.
In the past, the shipping cost was 1.
2 cents per catty.
Now it only costs 5 cents, saving a total of 35,000 yuan!" said Liu Guohua, head of the Fengyue Navel Orange Cooperative Base
.

　　Liu Guohua's navel orange base is located in Yandengbao Village, Guojiaba Town, Zigui County.
The hills and slopes are high and steep, and it is not suitable for farming, but it is fertile soil for navel oranges to grow.
!"

　　In 2019, the local power equipment was electrified and upgraded by building a power grid, and two electric tracks with a total length of 250 meters were erected between the orchard and the road.
The oranges can be transported to the side of the road
.
" Liu Guohua said, "You don't have to worry about the safety hazards of manual transportation, it saves time and worry
.
"

　　In Zigui, there are 588 such field rail transport vehicles with a total length of 119,300 meters.
They transport the navel oranges produced in more than 40,000 mu of land from the hillside to the roadside, completing the first step of "going out" of the navel oranges
.

　　After leaving the mountain, immediately leave the village quickly
.
The county has mobilized express delivery companies, e-commerce companies, and rural comprehensive transportation service stations in the county to build a village-level logistics service system of "multi-industry integration and multi-point integration"
.
Liu Haotian, head of the E-commerce Office of the Science and Technology Bureau of Zigui County, said, "The Zigui navel orange industry has formed a virtuous circle of fruit farmers who grow well, logistics can keep up, and products sell well
.
"

　　Logistics is an important part of agricultural products going out of the city
.
Complementing the shortcomings of rural logistics infrastructure and promoting the construction of a circulation system in rural areas will further open up the road from fields to dining tables, from branches to factories, and help rural e-commerce develop vigorously
.