Legislation and supervision of health food online sales

"Data from tmall mall, the e-commerce platform, shows that in the past three years, its online sales of health food have grown from zero to billions of yuan At present, there are more than 1000 businesses, with the growth rate ranking in the forefront of tmall flagship edition." Recently, at the "third health food e-commerce marketing forum" held in Shanghai, experts at the meeting pointed out that in recent years, e-commerce has become the fastest growing new channel in the health food industry, and health food has become one of the fastest retail goods However, at the same time, the phenomenon of selling fake and inferior products and exaggerating propaganda began to appear, which interfered with the healthy development of the industry and needed to be standardized With the support of the State Food and drug administration, the Health Advisory Service Committee of China Health Care Association has carried out a series of research on the Internet operation of health food, and submitted the research results to the relevant government departments According to Lu Jingjing, director of the research project, the rapid development of Internet sales of health food has not only created a sales miracle, but also brought health food safety risks, which are mainly manifested in three aspects: Sales of fake and shoddy products, false publicity and secondary pollution caused by food business environment and transportation environment "At present, the management of health food sales on the Internet can only refer to the relevant management regulations of health food and the Interim Measures for the management of online commodity trading and related service behaviors There is no relevant regulations for the Internet sales of health food, and it is unable to effectively conduct comprehensive supervision." Lu Jingjing introduced that the research group held a series of seminars through combing and studying the online sales market of Chinese health food, relevant laws and regulations and management experience, and finally put forward suggestions on the online supervision of health food to relevant departments At the level of improving laws and regulations, it is suggested to make special legislation on online sales of food, and issue the management measures for sales of health food, which mainly specify the access objects, access forms, access conditions and regulatory measures; establish the access system and filing system for online sales of health food, including the information of health food on the Internet Service qualification certificate system and Internet health food qualification service system, and the filing contents of health food online filing system focus on ensuring food safety; it is suggested to formulate corresponding business specifications, establish a sign system, mark the Internet health food information qualification certificate, Internet health food government number or filing number in a prominent position on the website, and set up health food separately The information area and trading area shall be separated from the drugs and ordinary food, and the information release and trading specifications shall be formulated In addition, we should strengthen the supervision in the later stage: strengthen the management, clarify the supervision responsibility, and strengthen the punishment; establish the coordination and notification linkage mechanism between departments; strengthen the inquiry function of health food, establish the "blacklist" announcement system of health food, and establish the enterprise integrity network; focus on the investigation and punishment of fake and inferior health food, fake and inferior approval and exaggerated products and websites 。