Lack of standard regulations Why is children's paint so hot?

China Paint Network
News: "June 1" Children's Day will come again, originally this festival and
paint
industry has not much to do with, but in the Qingming Festival can be turned into a commercial marketing topic today, Children's Day with the "children's paint" popularity into the
paint factory
business vision. It is reported that may 11-13 this year held the 17th Beijing International Kindergarten Supplies and Supporting Equipment Exhibition lively, causing many parents to discuss, a kindergarten director said in an interview, kindergarten infrastructure will choose the safest building materials and the most environmentally friendly paint, to protect the health of students.
It can be seen that in China, where parents are generally willing to pay for their children, the market for "children's paint" is very broad, and it is no wonder that paint manufacturers are paying more and more attention to this market segment, in the display and promotion, children's paint products will always be placed in the most prominent place. But if consumers who prefer children's paints are asked, they can't answer that, even if they ask the sales staff of paint shops, they get some general answers that are "greener" and "better performing" - the rise of "children's paint" is inexplicable.
Children's paint refers to the market specifically for children's home decoration of environmental protection
painting
paint, but according to the paint industry, China does not have specifically for children's paint to develop the national standard, only by the Shanghai Chemical Building Materials Industry Association issued by the "children's water-based
built-in wall paint
norms, and in Since October 1, 2014, the standard has been put forward by the Shanghai Chemical Building Materials Industry Association, with 18 units including Shanghai Consumer Protection Commission, Libang Coatings (China) Co., Ltd., AkzoNobel, Central South, Huili, Dow Chemical (China) Investment Co., Ltd. and Shanghai Institute of Building Science participating in the drafting of the standard. However, since it does not belong to the national standard, the role of demonstration is limited.
In addition, some large paint companies will produce children's paint according to their own standards, which may indeed be higher than the standard of ordinary paint, but corporate standards are generally not published to the outside world, so ordinary consumers do not know. Moreover, due to the lack of national standards in the children's paint market, there is no basis for supervision and sampling of this product.
Then the problem comes, although many coating companies will mark the product packaging "children's paint", but children's paint is not a separate category, not to mention the relevant regulations of production processes and other restrictions of national standards and industry standards, how is it in the paint market "red" up?
According to the Secretary-General of Guangdong Coatings Association Weirong introduced, the concept of children's paint in China has been around for nearly 10 years, but the current market for children's paint production and sales have no authoritative statistics, because the concept of children's paint can meet the needs of parents, almost all brands have been involved in or research and development intentions. According to incomplete statistics, the country has more than 30 enterprises have launched children's paint products, well-known brands include Dolezal, China Resources paint, Carrie, Mei Tuss,
thred trees
and so on. In fact, not all brands name "children's paint" directly, but all promotions refer to "interior decoration for children's rooms" or "for children's living environments".
From oily paint to water-based paint to clean paint, paint products have been improving environmental performance, coupled with the development of the times, domestic consumers also began to pursue environmentally friendly products, especially in the choice of children's products, paint merchants are looking at the parents of this psychology, in these years the concept of children's paint hyped very frequently.
Previously, a reporter investigating the paint market found that children's paint products labeled ingredients are not much different from other series of products, but staff will claim that compared to other products, children's series VOC (volatile organic compounds) and free formaldehyde emissions are lower, more environmentally friendly and safe. And children's paint scrub resistance is better than other products, can be combined with the child's nature of painting on the wall. And this is also the same brand of children's paint products prices higher than other series of products, because children's paint does not have relevant standards, so even the test documents sometimes appear to be unsophedic, some paint VOC, free formaldehyde and other inspection results are all "untested", which does not mean that this children's paint can be better in environmental performance. "Children's paint" is more of a business hype.
why are some parents willing to pay for children's paint several times more expensive? In fact, this is
coating enterprises
will be the product differentiation positioning market, so as to promote the means, the same brand of interior wall paint products often have a variety of series, because each series of product features focus on different, merchants will be based on cost pricing, and design the corresponding selling point. With the development of the home market, the market segment is bound to be divided into different groups of products, such as paint and "pregnant women-specific paint", "newly married decoration paint" and other products, but now the family is more children as the focus, so children's paint is also the most popular in the market, in the final analysis, or because today's consumers are willing to spend some money on paint decoration for "children-only" gimmicks to pay, "children's paint" can stand to this day.
Good children's paint is indeed superior to ordinary products, but the market is huge and the standard is missing, quality can be said to be uneven, not every brand of "children's paint" quality is consistent, consumer choice should be comprehensive comparison, the following small compilation collected some information to identify children's paint, to help you practice the eye of fire:
First of all, because there is no domestic or foreign "children's paint" or "children's paint" this category, taking into account the "oral period" of the baby habits to catch things stuffed into the mouth, so it is recommended that children's room wall paint should go to the formal building materials market or professional building materials platform to buy, choose water for thinner water paint.
, "children's paint" in the market is mostly a gimmick, so it is best from the brand's visibility and credibility and other aspects of comprehensive consideration. Must check the certification of paint manufacturers, such as the manufacturer's international quality system certification, water-based wall paint Chinese environmental mark certification and paint type III environmental mark certification. Finally, review the paint inspection report, including the inspection report and the sampling report. The sampling report is produced by random samples taken by the quality regulatory department for testing, and the credibility is higher, and consumers should pay more attention to the sampling report.
, when choosing children's paint, we should first pay attention to two indicators, one is environmental protection indicators, but performance indicators. The rest of the selling points include colour, antibacterial, and clean taste.
1. Environmental indicators include: VOC content, formaldehyde content and heavy metal content, VOC and formaldehyde, the current national implementation of mandatory standards, namely VOC≤200g/L, formaldehyde ≤100mg/kg, VOC and formaldehyde exceeding the standards are likely to cause cancer. Heavy metals mainly refer to soluble lead, cadmium, chromium, mercury and other substances, these heavy metals into the human body beyond the limits of tolerance, can cause serious physiological damage, causing a variety of diseases.
2. Performance indicators include: First, elasticity, that is, crack resistance; The second is scrub resistance, the higher the scrub resistance, to prove that the density of the paint film, the better out of the effect, good wall paint scrub resistance is basically more than 5000 times; The third is anti-mold antibacterial performance or ultra-white performance; The fourth is the cover, the stronger the cover, wall paint on the grass stains of the better the ability to cover.
3. Children's room in order to create a colorful, suitable for children's psychological personality color, will be in a color-based way to present. And paint color adjustment will certainly use pigments, if the pigment in environmental protection can not meet a certain standard, and then environmental protection of the paint, color will also be lost.
Some industry insiders believe that the introduction of "children's paint" is a way to divide the population to locate products, will allow themselves to do more narrow market, it is better to directly develop more environmentally friendly products that everyone can use. However, the author believes that today's paint market product homogenization is serious, "children's paint" as a marketing gimmick of differentiated competition, may also wish to become a marketing bright spot, in addition, the market segment is the trend of industry development, diversified products and positioning in other industries are also abound, the paint industry is inevitable.
There's not much new in the children's paint products we see on the market today, and as more and more companies are thrown into this camp, the field of children's coatings has come to a dead end in homogenization competition. For domestic paint enterprises, the "environmental protection" as a child paint gimmick is not much significance, enterprises should focus on strengthening research and development, scientific and technological innovation, improve quality, so that the introduction of products can finally get the market and consumer recognition.
Since children's paint and other market segments are the trend, then the relevant policy standards are inevitable, as soon as possible to develop children's paint industry standards is imminent, I hope that the paint industry association can promote the introduction of relevant national regulations and standards, children's paint regulations and standards will be conducive to regulating the market, to prevent disorderly competition; At the same time guide consumers to correctly understand children's paint, rest assured consumption; The third is to promote technological progress in the industry and enhance market competitiveness; In addition, it also helps to regularize and institutionalize national sampling, so that consumers can be more assured.
Although there are no relevant standards and regulations, but the development of children's paint will still be more and more hot, paint enterprises must not be blinded by the immediate interests, lost in this wave of boom, solidly do a good job of research and development and the introduction of new products is the basic, we also look forward to the near future, the country or industry can release children's paint-related standards and regulations, so that consumers have a basis for choice.