Key trends in functional foods and beverages in 2016.

The U.S.-China Health Products Association .If food manufacturers want to succeed in the fierce market competition, then it is very important to gain the trust of consumers, but this requires a long-term strategic planning, but also need enterprises to grasp the market trends. The criterion for testing whether a product has an effective fashion trend is whether the program combines the product with the popularity and brings lasting change to the company.the following questions that must be asked when defining a trend:can you increase your company's turnover by adding existing products or new products you develop?"can we follow the trend to raise prices and make better profits?the situation remain stable? No company can afford a policy that runs counter to popular trends, as this can cause economic evaporation in two to three years.Traditional sales channels reding to e-commerce channels the changes in consumer trust and consumption habits in the past have driven the direction of market trends and created more business opportunities for food manufacturers. Recently, one of the most significant market changes has been that the form and content of products are no longer important, and what matters is how companies sell them to consumers.over the past 20 years, the development of the functional food market has t made it difficult for us to succeed in supermarkets. Supermarket sales are characterized by rapid sales and rapid recovery of profits, so supermarket channel sales are not suitable for slow sales of healthy products. Functional food products with its novel raw materials, functional tend to medical characteristics to win the market. In general, successful innovation of healthy food takes 8 to 10 years of growth time. Europe's first health-claimed product to be approved through Europe's stringent regulatory system is Sirco Juice, whose patented technology suggests benefits for human blood circulation. But because of its function in the body of a small number of older people, so the transaction volume is low, in addition to KIND's more than a decade of only 300 million retail sales., sales of functional health products on e-commerce platforms have been increasing, which cannot be achieved by relying solely on traditional retail sales models. The consumer's preference for e-commerce provides this new opportunity, and the market is proving that e-commerce is an effective way to bring new concept products to consumers, which can collect customer feedback on products in a timely manner and build a loyal customer base. Many companies have been successful through online retailing, most notably Amazon and some traditional retailers' online platforms. In addition, e-commerce directs products to consumers. For example, Hint Water, an unsaccharined fruity beverage in the U.S., first entered the California market in 2005 and initially struggled in traditional retailing, with sales far from investors' expectations. This sales downturn improved in 2013-2014 as Hint shifted its sales strategy to focus on e-commerce and consumer direct sales. Hint initially used Amazon as its main sales channel, with sales up 30 percent in 2013 and consumer direct e-commerce platforms launched in 2014. Today, Hint's total revenue exceeds $40 million, of which 25 to 30 percent comes from direct sales, the company's fastest-growing sales channel. Some brands have been using their official as their sole sales platform, such as Protein World, which mainly sells protein powder and mixed ingredients, and Organic Burst, which mainly owns Brazilian berries, baobab trees and spirulina genus powder.Functional foods are becoming more and more popular in the marketThe Resurrection of Plant Foods and Dairy in addition to e-commerce, health, there are two of the biggest growth opportunities, and these two opportunities have profoundly affected most new products and brands - the surge in demand for plant foods and the re-emergence of dairy products as natural organic foods in the market. At first glance, it seems to look at food and health from two very different perspectives. Plant foods appear to enable people to reject animal foods (including animal protein) and avoid dairy products, especially lactose. Although many people have argued about it, these are, to some extent, very realistic. However, consumers can accept both very different views. According to the survey, some people add tonsil milk to their smoothies instead of milk because it makes them feel healthier and they prefer the taste, but these people are still used to eating yogurt that has a thick taste and is high in protein. For example, most of the yogurt sold in the U.S. market is low-fat, and a recent full-fat yogurt that has been very successful in the market is noosa with an Australian style. Noosa started out in 2010 and had sales of 100 million in 2015, and the company never thought it could do that in this era of low-fat popularity. "Fortunately, dairy fat is no longer considered harmful to humans, " says one executive at the company.Natural Functional Foods Consumer trust in food and health is an important force in defining trends, and as the drive of online technology brings small brands closer to consumers, people can always use their mobile phones to search for information about meals and health and draw their own conclusions. As a result, plant foods have gained a large market share. While more and more products use "strict vegetarian" or "vegetarian" labels, these are not mainstream in society (only 10 per cent of consumers in the UK call themselves vegetarians, and half of them eat fish and a third eat chicken), the idea of plant foods is "natural functionality". This represents a positive attitude towards the supply of vitamins, minerals, or proteins (e.g. legumes and seaweed foods) to plant foods.Consumers' love of natural functional foods is a popular trend that supports the success of plant products and drinks, such as whole-fat tonsil milk, naturally protein-rich yogurts, which are attributed to the emergence of kale, quinoa, serfella and blueberries, and the rapid popularity of seaweed. In the U.S., sales of seaweed foods have outstripped kale and exceeded 250 million..Sugar And Healthy WeightConsumers' behavior in reducing sugar intake is getting more attention for natural health foods, but some consumers reject sweeteners and believe that natural sucrose is healthier, a trust in natural health foods that explains why plant-based aquatic products such as coconuts or eucalyptus water can be competitors to fruit juices and smoothies. In many countries, sales of fruit juices and smoothies have fallen sharply because of the idea that "sugar is the devil", and it's not hard to know what drinks people, especially young people, want to replace them with. Coconut juice itself is low in calories, low in sugar and doesn't add any sweeteners, so it's selling well. And that's just the beginning of a shift that the next generation (younger than 18) will accelerate away from juice, since most of them have never developed the habit of drinking juice since they were younger. Now, a large proportion of children don't drink juice, not even once a week.sugar intake is also linked to the trend of maintaining a healthy weight, and people are already eating special foods and maintaining a healthy weight according to their dietary plans. That's why sales at Kellogg's Special K, once the world's largest weight management food brand, plunged 12 percent in 2015. the power of protein, which is also the biggest beneficiary of current trends because it is associated with all nutrients. protein sales target no longer relies on bodybuilders as a customer base, it is called "natural functionality" it makes people think it is necessary to add it to the diet. On social media, many people praise protein every day for keeping them fit, fit and healthy. If you take to Twitter to find such topics, you'll see a lot of people talking about protein and health every day. new products that have recently hit the market have been labeled with significant protein content, as have some non-dairy beverages. For suppliers of plant protein foods or plant foods, their future will be bright. protein provides a satisfying texture and taste for dairy products, which is the main reason why Greek yogurt, Icelandic skimmed milk, and other high-protein dairy foods can succeed.
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